What journalists, freelance writers, and more experienced bloggers need are current statistics, original graphics, and thought leader insights. So if you want sites — and especially the largest sites — to link to you, give them what they want. Choose a Trending Topic. If you want your content to be evergreen, choose a trending topic that will be popular for years to come — not just right now. Offer multiple different and highly interesting angles to give the writers ideas on why they will want to include you in their new content or add you to existing, ranking content they’re upgrading. Sources for statistics should be attributed and linked. Date your content and cite your sources. If writers find statistics they would like to use but cannot easily find the source or tell whether they are current, they will leave and find another site to link to instead of yours! Original Graphics with Permission to Republish Take your industry statistics and create original, SEO-optimized infographics and you could land a lot of targeted incoming links. The more current and colorful the image, the better. Dark backgrounds are typically better because most sites have light content areas. Create shorter versions as well as long infographics as some sites prefer those. If you only want to make one image, have sections with clearly defined horizontal boundaries so they can screen capture and use individual sections. Be sure to make it obvious the writer is welcome to republish your graphics. Thought Leader Sound Bites for Quotes. When a journalist needs to meet a deadline, they can’t always reach a thought leader in time. Put what they are likely to need where they can find it, ideally on your site (so it gets the link or mention). Twitter can work, too, but your brand may or may not get mentioned or linked. Sites that are fed into Google News often choose to tie a new story into an existing trending story within 24 hours. Unless the topic is so hot that there will be multiple stories, they need it now. Be the brand that delivers it.I often use a section of an infographic for the featured image in content and then include the full infographic at the bottom.

1. How to Attract Organic Links and Mentions with Content

2. What journalists, freelance writers, and more experienced bloggers need
are current statistics, original graphics, and thought leader insights.

3. So if you want sites
— and especially the
largest sites — to link
to you, give them
what they want.

4. Choose a Trending Topic

5. If you want your
content to be
evergreen, choose a
trending topic that
will be popular for
years to come — not
just right now.

6. Offer multiple different and
highly interesting angles to
give the writers ideas on why
they will want to include you
in their new content or add
you to existing, ranking
content they’re upgrading.

7. There probably won’t be
much volume on keyword
phrases related to “your
niche + statistics” but that
doesn’t matter.

8. People searching
for stats write for
large publications
that can get your
brand seen and
possibly provide
you with a valuable
incoming link.

9. Sources for
statistics
should always
be attributed
and linked.

10. Date your content
and cite your
sources. If writers
find statistics they
would like to use but
cannot easily find the
source or tell
whether they are
current, they will
leave and find
another site to link to
instead of yours!

11. Offer Original
Graphics with
Permission to
Republish

12. Take your industry
statistics and
create original,
SEO-optimized
infographics and
you could land a
lot of targeted
incoming links. The
more current and
colorful the image,
the better.

13. Dark backgrounds
are typically better
because most sites
have light content
areas. Create shorter
versions as well as
long infographics as
some sites prefer
those.

14. If you only want to
make one image, have
sections with clearly
defined horizontal
boundaries so they can
screen capture and use
individual sections.

15. Be sure to make it
obvious the writer is
welcome to
republish your
graphics. Do this by
offering an embed
code or providing
text at the bottom of
the content giving
express permission
for re-use.

16. You can also include
that type of
information on a page
on your site. Once
writers identify a site
that permits
republication of their
research and graphics,
they will specifically
search that site for
material for future
content.

17. Include
Thought
Leader
Sound
Bites for
Quotes

18. When a journalist
needs to meet a
deadline, they can’t
always reach a
thought leader in
time. Put what they
are likely to need
where they can find
it, ideally on your
site (so it gets the
link or mention).

19. Twitter can work, too, but
your brand may or may not
get mentioned or linked.
According to Brandwatch,
journalists are the largest,
most active group of verified
accounts on Twitter at 24.6%.

20. PR Daily reported
that 83% of
journalists use
Twitter, but most
still want to be
pitched via email.

21. Sites that are fed into
Google News often choose
to tie a new story into an
existing trending story
within 24 hours. Unless the
topic is so hot that there
will be multiple stories,
they need it now. Be the
brand that delivers it.

22. Here’s an example of an
infographic from
NowSourcing that has all the
factors I mentioned above:
1) Hot topic that will be trending for
years to come
2) Offers interesting angles
3) An infographic with clearly defined
horizontal sections
4) Current statistics
5) Colorful headers for each section
6) Quotable soundbites

23. If I were doing a post about The History and
Future of the Gig Economy, I could use just
the top section of the infographic

24. A writer could create subheadings about sections of the full infographic and then put
each section of the image with their own text to make it more interesting.

25. Another benefit of doing
that is being able to push
each image out to social
media separately. This
enables you to promote
your content more heavily
without annoying your
followers.

26. Offer Ideation (Ideas
for Writers to Use).
Scroll through the
infographic. Notice
that each section
would make a great
post title…

27. Is Gig Work Really New?
Moving Work to the Web
There are Apps for GigWorkers
Gig Work Today: Who Chooses Gig Work
How Do Gig Workers Use Their Extra Income?
What Gig Work Means for the Economy of
the Future
How Gig Work is Reshaping the Law
The Rights of Gig Workers: Contractor vs.
Employee

28. Not much thought
was required to
turn their sections
into new pieces of
content with a
ready-made
image to fit. See
how they did the
work for the
writer?

29. I could do an entire
series just on that
one infographic. A
person could even
launch an entire
new site with
these topics!

30. Ready to Go
Attract Organic
Links?

31. Hopefully, you can see
how GigWorker and
NowSourcing managed
to hand writers
everything they need
to craft great content
and include them in it.

32. Brian Wallace at
NowSourcing has
over a decade of
experience in how
to do the research
and come up with
the topics. So he
does have an
advantage…

33. But you can
do this, too.
It just takes
some thought
and creativity.

34. Content: How to Attract Organic Links and
Mentions with Content
by Gail Gardner at GrowMap.com
SlideShare by Julie Weishaar
NewHorizons123.com
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