2. Core Team
Sarah Seeliger, 26
Julius Bertram, 30
•
Founder kirondo GmbH (Team Europe Venture)
•
•
Founder njunju GbR (forerunner of kirondo)
Founder / CEO kirondo GmbH (Team Europe
Venture)
•
Founder „Sarah Seeliger Make-up Artist“
•
Founder njunju GbR (forerunner of kirondo)
•
Founder “Der gelbe Hocker” (local transportation
startup)
Sales Manager Germany, VdS GmbH
•
University education
University education
• 2014 Bachelor of Arts in
Entrepreneurship, HWR
Berlin
•
•
Master of Science (OvGU Magdeburg / HS
Magdeburg – Stendal)
Sales Engineer (VDI)
3. Librileo solves a problem, all parents know!
• Children that read perform better in school !
• Parents know about that and read more with
their children
• Most parents work and don‘t have the time to
research the best books for their children
• The result is frustration and boredom
4. Reading is important
"A large-scale study of the
“Reading Foundation“ commissioned
by the Federal Ministry for Family
Affairs has revealed that students
perform over classes average if
they like reading books in their
spare time.“ www.familien-schutz.de
"Literacy is the ticket into the
modern media society. Anyone who
does not have, will miss the boat.“
Goethe Institute
5. Librileo ensures that children always get
the right books!
• Diverse selection or six different age
groups
• Topics change monthly, providing
constant educational value for children
• Cooperation with renowned publishers
• Experts / pedagogues choose the
books
• Tested by real families
6. Market size
• 5.4 Mio children aged 0 – 8
• Every mother has 1.4 children on average
• Middle class accounts for approximately 58% of general population
(5.4 Mio / 1,4)*58% = 2,3Mio families
• Each family spends aprox. 20€ on education each month
Addressable market: 46 mil € a month
7. Market actuals
• No subsription for kids books yet
• 88% of german households read to their children
• Declining revenue for traditional bookshops: 15% during last 30 years
• Revenue of online bookshops has consistently grown 500% during the past
10 years
publichers
book club
shipping book
trade
shipping book
trade, just
online
Revenue development book market
80%
60%
40%
stationary
20%
0%
not
stationary
1980
1990
2000
2005
2009
forecast 2015
forecast 2020
1980
1990
2000
2005
2009
forecast 2015
forecast 2020
Online / not stationary
25%
20%
15%
10%
5%
0%
*sales
dev. during last 30 years
8. How does it work
• Customer chooses age group and completes online
purchase
• Librileo buys the books directly from the publishers
• Workshop for disabled packs the books
• Deutsche Post delivers to the customers
• (Logistics is set up to handle up to 5000 boxes)
9. Competitors
Market participants addressing thesame target
group
• Wummelkiste
• Tollabox
Subscription with
• Exploribox
same target group,
• Nonabox
but no books
• Spielzeugkiste
Direct competitors
•
Market participants dealing with books
• Amazon
• Ebay
• Libraries
Books, but no
• Bookstores
subscription
• Onlineshops
• Shipping bookshop
NONE! No one offers subscriptions for kids
books
11. Recent numbers
Distribution of age groups
40%
Average purchase price
10,28 €
10,15 €10,14 €
10,14 €
10,07 €
30%
20%
10,09 €
10%
0%
0-1
51,00%
1-2
2-3
3-4
4-6
6-8
0-1
1-2
2-3
3-4
4-6
6-8
Distribution of orders
40,00%
All orders: 110
Shipped: february
march
60
72*
9,00%
*
Loose of approx 25 customers by changig
payment
Monatsabo
3 Monats
Abo
12 Monats
Abo
12. Sales development
Boxes sold / year
Boxes sold / month
400000
200000
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
1500
1000
500
0
25.000,00
20.000,00
15.000,00
10.000,00
5.000,00
-
€
€
€
€
€
€
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
Revenue with boxes sold / month
0
Year 1 Year 2 Year 3 Year 4 Year 5
Revenue with boxes sold / year
6.366.420
€
1.911.960
3.773.070
€
€
727.155
108.311
€
€
Year 1
Year 2
Year 3
Year 4
Year 5
13. EBIT
EBIT / month
0
Month Month Month Month Month Month Month Month Month Month Month Month
-2.000
1
2
3
4
5
6
7
8
9
10
11
12
-4.000
-6.000
-8.000
EBIT / year
600.598 €
1.198.545 €
215.361 €
-48.391 €
Year 1
23.185 €
Year 2
Year 3
Year 4
Year 5
14. Milestones
Done
Acquire first customers (100)
15.03.
Soft relaunch web shop
31.05.
Close seed financing (60k)
Q2
600 customers (proof)
Q4
5.000 customers (profitable)
2015
Series A – Internationalization, DACH
15. Vision
Librileo will be the leading provider for children‘s books
subcriptions in DACH within the next 2 years, in
Europe within the next 5 years.
Librileo will be a name for educationally valuable
content and a beloved alternative for traditional
bookshops.
16. You like it?
Glad you do.
We are looking for value adding Business
Angels as well as for small tickets.
Lets talk in detail, get things done together
and grow the subscription market for kids
books.
julius@librileo.de
030 609 524 61 / 0152 535 965 01
www.librileo.de
18. Customers quotes
“For us the Librileo boxes are a
joyful expectation, a sweet story
time and time we spend together.“
Frau Dr. Christina Baris
„My son is completely thrilled. A
real hit!“
Julia, test family
19. Partners / Network
Marketing Support
• Fabian Möschter (UX I Konzeption I Web Analyse)
• Eje Stabler (UI/UX Design I Usability Testing I Conversion Optimierung)
• Hannes Schwager (Strategie I Projektmanagement I SEA & SEO)
Accounting / Finance
• Prof.Dr.Liv Kirsten Jacobsen, tax consultant, Professor for Entrepreneurship
Pedagogues
• Angelika Bertram, Graduate social pedagogue
Publishers
• Jacqueline Kühne, Managing director Eulenspiegel Verlag
20. Marketing I
Target group
• Women, 25 – 45 years old
• Children aged 0 – 8 years
• Upper middle class
• Working
Marketing channels
• PR
• Affiliate campaigns
• Customer loyalty through high engaging
Content
• CRM
• Social media advertising
• Cooperations
• Newsletter Marketing
• Adwords
• SEM
21. Marketing II
Affiliate campaigns
PR
Social media advertising
Adwords
SEM
Attention
New customer
Cooperations
CRM campaigns
Newsletter Marketing
(Recycle Leads)
New customers
22. Exit scenario
A)
• Publishers need to transform to modern businesses
• High potential for an acquisition by one of the traditional publishers
B)
• Acquisition by any competitor, dealing with the same targetgroup
C)
• Acquisition by book club (f.e.Bertelsmann)
23. Librileo in media
Online
Cooperation
• Gründerszene
• Deutsche Startups
• Amicella
• Stadt Land Mama (Blog)
• Erdbär (berlin startup)
• Tollabox (berlin startup)
Print
Youtube
•
•
•
•
•
•
Internet World of Business
KidsGo
Lisa
buchreport.magazin
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