SlideShare utilise les cookies pour améliorer les fonctionnalités et les performances, et également pour vous montrer des publicités pertinentes. Si vous continuez à naviguer sur ce site, vous acceptez l’utilisation de cookies. Consultez nos Conditions d’utilisation et notre Politique de confidentialité.
SlideShare utilise les cookies pour améliorer les fonctionnalités et les performances, et également pour vous montrer des publicités pertinentes. Si vous continuez à naviguer sur ce site, vous acceptez l’utilisation de cookies. Consultez notre Politique de confidentialité et nos Conditions d’utilisation pour en savoir plus.
Everybody has a good time at South by Southwest and you’ve been utterly annoyed by conference spam? This kit provides a way to fight back. Know what to tweet, comment and simply fake it with our 'Fake Kit'. Please share it if you like it. South by Southwest is a Conference in Austin, Texas, that celebrates the convergence of the interactive, film, and music industries. March 10-19, 2017.
Fake Kit SXSW 2017 - 7 things to fake your attendance
7 useful things you need to
know to fake your attendance at
South by Southwest.
Note: Not everything is meant seriously. Use of
recommendations may result in serious loss of clout.
First of all, you need to know what to complain about. Because,
complaining is an important means to demonstrate your very high
expectations. It can only reﬂect positively on you. Here is a list.
#1#1 KNOW WHAT TO
WAITING IN LINES
They were really not worth your time. 20-30 mins of
waiting for each session? That are serious opportunity
cost if you multiply it by 7 days.
WRONG NAME BADGE
Everybody thought you are a Travel agent as the
registry wasn't able to change your premier company
name on your badge.
Your wishful thinking made you pack summer clothes.
But it rained all day, every day and there was a
serious chance of getting the flu.
You had to buy Wifi credit for 120€ - 5,99€ per
charge with ‚Tag‘ for 100 MB - since there was no
working Wifi anywhere.
WAITING IN LINES
WRONG NAME BADGE …by
#2#2 BE FAMILIAR
WITH THE LOCATIONS
You only need to remember 5 places to chip into any
conversation and show that you are part of the group. Even if
you don't have anything valuable to add, dropping locations
will show that you know.
The place to be for all big keynotes by speakers like
Guy Kawasaki, Ray Kurzweil, Tim Ferris, Cory Richards.
Room with the longest line: Ballroom D.
JW MARRIOTT OR MARRIOTT?
Yes there are two. They are very close to each other
and host a lot of talks that start with ‚the future of…‘,
‚AI and…‘, ‚The UX of….'
GERMAN HAUS AND HOUSE OF SMART
The place to be for free beer, food & Germans. At day
they host talks with speakers like Mark Cuban and
Dr. Z. At night they host live music parties.
6TH STREET VS RAINY STREET
Yuppies go out in the west, college students and
tourists in the center, hipsters in the east. 6th Street
is the center of the center. But you know what –
that’s 2016 talk - rainy street is the new centre.
HOUSE OF SMART
Just beer and
#3#3 KNOW WHAT PEOPLE
Laughing with other people or making them laugh is an
extremely effective means to bond. So knowing what topics
people were talking about is a must to fake it.
There were interesting titles. Almost too interesting.
Would you go to a ‚how to suppress your feelings‘
meet up? We did. Want to know what it was? PM us!
PeChat, a talking button to get control of your kids. It
is attached to their favourite toy and says whatever
you want to say. Imagine, when they find out…
The vast versatility of VR opportunities created some
funny films. There was a flying machine, a gold hunt
with zombies and a bouldering spiderman experience.
At lunch we discovered Soylent. It is a bottled meal
replacement smoothie and includes all important
nutrients. It tasted nice… but… 400kcal for nothing?
#4#4 BE ABLE TO DROP AN
Using experts to undermine your point gives you
ultimate credibility. Cialdini, who deﬁned 6 drivers of
‚inﬂuence‘, calls it authority.
Don’t talk about it, be about
it. It’s story doing.
Tanarra Schneider, Fjord, on
The real challenge is
translating data into insights.
David Grant, Popsugar, on
using data tools for insights.
Robert Cialdini, Author of
Pre-suation on Influence.
If chat is the new browser,
Chatbots are the new
Messenger Kik on
Good leaders are the ones
who make you feel safe and
Patrycja Slawuta on hacking
Originals make the
Adam Grant on creating
#5Its important to know all the buzzwords. But not to use
them (that will make you look a little behind) - no, to bash
them. That gives you extra smart points.
#5 KNOW THE HYPECYCLE
Oh my god, I’m
leaving with a PHD
heck are they
what’s this about?
Sure i can explain
that to you…noob!
#6A book tip, a smart framework or a brilliant case are
always good things to share. People will appreciate it. It’s
about giving and getting (more) back.
#6 SHARE SOMETHING
VW Speed Camera Lottery -
Social Influence gamification
Pop Sugar -
Romance Now -
Tic Tac Toe -
self expression bot
convincing students bot
Roll bot -
group of people bot
Murder mistery -
role play bot
Psychology of yourself
Hooked, Nir Eyal
Originals, Adam Grant
Pre-suation, Robert Cialdini
Triggers, Marshal Goldsmith
#7Follow all experts from the event. Your sudden high
activity will reﬂect in the feed and you will proﬁt from the
I am interested effect.
#7 FOLLOW AND
Thanks for reading. Let us know what you think.
And share it, if you like it. Chop, chop.
Head of Strategy
Director Digital Strategy