Reuse of my previous work - a brief memo on how to driving social shift Internally within a company

1. Driving Social Shift Internally within a Company:
3 Main Streams
Systemically Intensively in Specific Conservative
Turn Social Biz Context Adaptation
Objec Systemically grow social and Bond via specific x-biz interface in Indirectly facilitate in building x-biz
tive collaborative as company KM context loose tie
Benefi Strong “one company” solidarity; x- Accelerated pace of innovation X-biz awareness and enhanced
t biz collaboration everywhere “one company” feeling
Driver Corporate Culture / Strategy Incentive to Innovation Fun; WOM; small allowance for
Funding / Evaluation events / circles
Payou Intensive and continual investment Return from pin-point investment Company appreciate indirect
t for habit change benefit only
Conte Mixture of on-biz and non-biz Biz contents in casual tone Any non-classified content – e.g.
nt contents; Tech forum, study e.g. idea exchange / Q&A hobby, volunteer, garage sale; incl.
seminar, sports / hobby circle company-related
Venue - Standard corp. infrastructure - Real events for loosely bridging - External sites (e.g. Facebook)
(either global or local) experts - Common BBS / link with groups of
- Seamless real/cyber integration - Internal social media (e.g. SFDC) emps
and rhythmic events for offline / follow-up - company-related fun topic fed by
- Take adv of x-biz training, communication anyone for trial / repeat visit
volunteer activities, etc. where - Authority-free
diverse people already flock - Public info only; loose or no
authentication

2. Driving Social Shift Internally within a Company:
Pyramid Approach
Voice of Emps Example Solutions
Offer (virtual+real)
Nowhere to flock.
usable platform
Provide motif via role
I don’t know how to model / case
flock.
- Incentivize
- Entertain
I don’t want to flock - Outside of power
(now). game
Your - Convey clear biz
I don’t need to flock Current reason with relevant
(now). scenario
- Invest strategically
Do you really mean - Capitalize in D2D
we’d flock? process

3. Driving Social Shift Internally within a Company:
Tips for Facilitating Socialization vs. outside of
community
1. Iteratively Run Interest
Bonding Spiral
within
Awareness community
Follow-up Flock
Sustainable
Relationship
Advocacy
2. Call Events Bond
Rhythmically for
Quantum Leap

4. A Brief Memo:
Driving Social Shift Internally within a Company
Shake the World!
Junichi OTAGAKI
Innovation Manager / Social Media Navigator
USCPA
Japanese: @jotagaki
English: @jo_overseas