We all know LinkedIn is a powerful business tool but the million-dollar question is how do you best use it? On Friday at JustCo @ 120 Robinson Road, LinkedIn’s Jenson Tham, give us some tasty tips on how to get started and supercharge your personal and business profiles. If you missed the session or would like to see the main points again, don’t worry, as we’ve got a summary of all the key points here.

1. Jenson Tham
Relationship Manager
LinkedIn
Lunch & Learn:
LinkedIn Workshop

2. What Is LinkedIn?
How Can LinkedIn Help You and Your Company?
How to Get Started?
1
3
2
Today’s Session

3. Keep hands up if your answer is “Yes”
Who has a LinkedIn profile?
Who has a picture on his/her LinkedIn profile?
Who has joined GROUPS on LinkedIn?
Who has followed at least 3 companies?
Who has more than 100 people in their network ?

4. What is

5. “ Connect the world’s
professionals to make them more
productive and successful ”
Our mission
We’re not a job board!

6. For our members
The professional
profile of record
Connect all of the
world's professionals
Identity Networks Knowledge
The definitive professional
publishing platform
Identity Networks

7. For companies & organizations
Company
page
Groups
Career
Pages
Showcase
Pages
Employees
Followers
Group
Members
Influencer &
Member Posts
Company
Updates
Group
Discussions
Identity Networks
Knowledge &
Opportunities
Jobs

8. How we help our customers
Hire
Social recruiting
& employer
branding
Market
The most effective way for
marketers to engage
professionals
Sell
The start of every
sales opportunity

9. Identity: 81% of professionals research
online before:
Joining a
Company
Making a
Purchase

10. What is the No.1 activity on LinkedIn?
a) Job search/applications
b) Status Updates/LinkedIn Pulse
c) Viewing Company Pages
d) Viewing member profiles

11. Viewing profiles is the #1 activity on
LinkedIn

12. Whether or not you manage your company’s page,
members are coming to it
Member
Profiles
Jobs Content
> 70M profiles have an active
position tied to a Company Page
60% of traffic to Company Pages
is from employee profiles
Nearly all jobs are tied to
a Company Page
Job seekers come to the page
wanting to know more about
your company as an employer
News on LinkedIn is usually tied
to a company
Members click to your Company
Page to gain more news and
insights about your Company

13. LinkedIn has become the definitive professional
publishing platform
and it starts from you as individual members
Pulse Influencers SlideShareWriting on
LinkedIn

14. What do you want your team and external
network to think of you as?

15. Make the most of LinkedIn
15
Establish
Establish
your profile
Attract
Attract an
audience
Engage
Engage through
content
Extend
Extend your
presence

16. Take part and take control.
Customize your LinkedIn experience to be aligned with your personal
professional objectives & your company’s objectives, right from the start.
In this section, we present guidelines to set you up for success, while
also managing the potential risks associated with any social media
presence.
START LEAD
Create a strong
effective LI profile
STEP
01
Control your privacy
& confidentiality
STEP
02
Efficiently connect with
the people that matter
STEP
03

17. Jane Jones
www.linkedin.com/janejones
It’s all about creating a “Profile that Engages”
Name
HeadlinePicture
Summary &
Experience
Connections
Vanity URL
Create a strong
effective LI profile
STEP
01

18. Building Your Professional Brand
Real name, nothing else
that affects search

19. Building Your Professional Brand
Headline
HEADLINE
• It should be catchy and
keyword rich
• This is the first
impression – make
your headline stand out
or people will move on

20. Building Your Professional Brand
Profile
Picture
PHOTO
• Use a professional
photo which shows
your face clearly

21. You are 7 times more likely to be found on
LinkedIn with a photo

22. SUMMARY
•Make your summary keyword
rich so you’ll be found in
searches
•Write your summary in first
person to keep it human
•Enrich your profile with media to
make it stand out more

23. EXPERIENCE
•Be precise in your past
experiences and current
roles(s)
•Don’t be afraid to use detail
•Speak directly to your target
audience and make it relevant
to their needs

24. RECOMMENDATIONS
•Aim for a variety of
recommendations to
show that other people
recognize you have
great working
partnerships.

25. Control your privacy
& confidentiality
STEP
02
You have the choice to make your information as public or private as you want.
PUBLIC PRIVATE
• Your connections can
view your entire network
• Your connections can
only view the people
that you have in
common
Your Connections
• Everyone can see your
activity feed
• If you turn on your
activity broadcast, your
connections will receive
notifications when you
update your profile
• Restrict who can see
your activity feed: your
network, your
connections or only you
• If you turn off your
activity broadcast, your
network does not
receive notifications
Your Updates
• People you recently
visited can see your
name & tagline
• Be a LinkedIn
Anonymous User:
select your level of
anonymity
Your Visit Activity

26. Efficiently connect with
the people that matter
STEP
03
Avoid spam from people you don’t know
Enable email
address request so
that only people you
know personally can
connect
Invite people to connect & replace
business cards
• A LinkedIn profile has more than just
the contact information of a business
card. Inviting people to connect is a
great way to follow up on an in-
person meeting.
• Several apps can help you connect
faster and on the spot, such as
LinkedIn Contacts.
Checking people’s profile prior to meeting is becoming a
commodity. Knowing about their experience,
background, connections and activity will allow you to
save time and make the most of your meeting.
Know a person’s background before you
meet

27. 7 Steps to improve your profile
Include a professional picture1
Simplify your name2
Create a creative headline3
Customize a vanity URL4
Include a summary & experience5
Request recommendations6
Include additional links on your profile7

28. Now that you have a LinkedIn profile,
what’s next?

32. Company Page
Your destination to establish your company's identity and build
relationships with the world's professionals
Identity
Your company’s
profile to the world’s
professionals
Network
Connect
professionals and
your employees
to drive economic
opportunity
Knowledge
Share content &
opportunities to make
professionals more
productive &
successful

33. Establish your profile
Include a compelling page
description and hero image
Create your
profile
Enter your company name and logoConnect your
employees
Encourage all your employees to list
your company in their personal profiles

34. Your greatest brand asset
Your employees &
coworkers

35. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Empowering employees to become social professionals
Every 6 pieces of content a LinkedIn
member shares influences:

36. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 36
Don’t just fill out your profile, maintain an active page
9/10
nearly 9 out of 10
members believe a
Company should maintain
an up-to-date Company
Page on LinkedIn
>2/3
of members believe that it
would negatively affect
their perception of a
company if they didn’t
maintain an active
Company Page
>1/2
of members stated they
would be less likely to
apply for a job and do
business or purchase
from a company that
didn’t maintain an
active Company Page

37. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Engage through content
Share daily news and insights in the form of company updates and
Sponsored Updates to your followers and target audiences

38. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 38
Optimize & refine
through analytics
Activate your thought leaders
to post & share their content
Engage through content

39. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 39
Long Form Post builds and socializes your
professional brand
Original content
Deep dive on topics that matter to you
Part of your profile
An insight of what you care
about and what you are
capable of
Automatically
socialized
Shared with your connections and
followers
Create your talent
community
Members not in your network
can follow you and get
updates when you publish
next
Build dialogue &
relationship
Watch engagement build in the
comments
Your legacy, searchable
Posts are searchable both on and off LinkedIn

40. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Slideshare: Hub for Professional Content
(PR, Employer Branding, Sales/Marketing, Lead Gen)
• Upload presentations, documents, infographics, embedded videos
• Content is easily integrated into LinkedIn (page updates, member profiles, etc)
• Easily discoverable by search engines
An Overview to Slideshare for
Business
http://www.slideshare.net/Slidesh
are/an-overview-to-slideshare-
for-business

41. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 41
List of Resources
Where to learn more?
 To learn more about the corporate solutions available to businesses.
Visit http://business.linkedin.com
Some interesting guides LinkedIn has:
 LinkedIn Executive Playbook
 Company Page Guide
 How to Create a Content Marketing Tactical Plan for LinkedIn