Five fundraising event trends to watch in 2020
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The document outlines 5 fundraising trends for events: 1) VIP experiences that make donors feel valued through special access, 2) Immersive experiences that trigger strong emotions through interactive storytelling, 3) Virtual events that allow more flexible participation online, 4) Rewards like recognition for top fundraisers to encourage competition, and 5) Building online communities to foster belonging and support for fundraising participants. These trends aim to strengthen donor relationships and increase donations through more personal engagement.
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Five fundraising event trends to watch in 2020
- 1. What are the five event fundraising trends to watch?
- 3. “We offer special experiences, for example we invite people to a tour of our labs, which not only makes them feel valued, but also gives us the opportunity to build a stronger relationship with them and help pave the way for future support” Jade Brent, Senior Events Manager
- 4. Passionate, personal voices raise more money. What are you doing anything to make your most valuable event participants (and their loved ones) feel and share like this?
- 6. Forced to Flee from Will this replace the gala dinner? Save the Children’s 'Forced to Flee’ event was designed to share the stories of real children who are affected by conflict and violence. 69879674
- 7. Immersive experiences trigger a strong emotional reaction – connection, understanding, humility. How can you make your event participants feel like this? • Corporate partnerships – could they fund something like this? • How could you achieve this digitally? Explore video, facebook 360, VR technology
- 10. People want to do things on their own terms – virtual events tap into the rise in DIY/community led fundraising we’re seeing on JustGiving. And new tech like STRAVA is becoming more popular and enabling charities to be more creative.
- 11. 4. REWARD
- 13. “Taking some inspiration from the tour de france yellow jersey, we’ve also introduced a ‘green vest’ incentive, where our top 5 fundraisers get our running vest in reverse colours to wear on the day, to help them show off how awesome they are. This has worked brilliantly, with lots of our runners checking in with us in the lead up to the marathon asking where they’re ranking, and really pushing their fundraising to help them win.” Jade Brent, Senior Events Manager at Anthony Nolan
- 15. 5. COMMUNITY
- 16. We’re seeing an increasing number of charities building communities for their key events to create a sense of belonging and to help their participants feel part of something bigger. Here, Spinal Research have created a Campaign Page on JustGiving to create an online fundraising community for London marathon www.justgiving.com/campaigns/charity/spinalre/teamspinallm18
- 17. Thanks Want more fundraising insights? Visit the JustGiving blog
Editor's Notes
- From Jade at Anthony Nolan: For the 2017 marathon, we trialled organising lab tours groups for our highest value supporters a few months before the marathon, whereas previously we had always offered this after someone had completed their event. This was great as it gave us an opportunity to chat through our runners plans, talk through ideas to help them raise even more, and helped us build stronger relationships with those supporters
- Passionate, personal voices raise more money. Are you doing anything to make your most valuable event participants (and their friends) feel + share like this?
- WILL THIS REPLACE THE GALA DINNER? Save the Children recently held an event called 'Forced to Flee' for its supporters, which was designed to share the stories of real children who are affected by conflict and violence. When entering the space, people were given a child's backpack and a headset, through which to hear a real tale of a child's search for safety. Throughout the immersive experience, people were led through dishevelled classrooms and chalkboards riddled with gunshots. At the end of the space, there was an uplifting play area, which was representative of the work that Save the Children does in order to bring play to children who live in areas of conflict. This experience served as a powerful way for people to put themselves in the shoes of a young child in need of aid.
- Think differently about your corporate partnerships – could they fund something like this? Could be done digitally – eg video, facebook 360, VR technology
- People doing things on their own terms – virtual events tap into the rise in DIY/community led fundraising New tech like STRAVA is becoming more popular and enabling charities to be more creative.
- From Jade at Anthony Nolan: Taking some inspiration from the tour de france yellow jersey, we’ve also introduced a ‘green vest’ incentive, where our top 5 fundraisers get our running vest in reverse colours to wear on the day, to help them show off how awesome they are. This has worked brilliantly, with lots of our runners checking in with us in the lead up to the marathon asking where they’re ranking, and really pushing their fundraising to help them win. We’ve also rolled something similar out for RideLondon which is working great too.
- We’re seeing an increasing number of charities using our Campaigns tool to create a hub/community for their key events. Create a sense of belonging. Part of something bigger, together. e.g. Spinal Research 2018 London marathon fundraising Leaderboard Updates Pictures Team Target Connected indv. Fundraising pages (but people can also donate to the whole team)