A summit for change in the jewelry industry! Sunday, August 23rd, 8:30 to 11 am. Held in the meeting rooms of the Columbus Convention Center.

1. Keep it relevant! A summit for change in the Jewelry Industry

2. Changing times Changing business environment has created pressure to lower costs: Advertising Employee count and wages Occupancy costs Controlling Inventory

3. Quote: Bill Boyajian “If you’re going to continue to do retail the way you’ve always done retail, you’re going to fail,” said Bill Boyajian, industry consultant and former Gemological Institute of America president, speaking at a keynote session in Las Vegas 2009. “No one is going to emerge from this recession unchanged.”

4. Changing Customer Click link: We Generation video

5. New Possibilities!! Change is necessary to take advantage of the “New Economy” Are you ready?

6. Millennials Freedom Customize Scrutinizers Integrity Entertainment and play Collaboration and relationship Speed Innovators

7. What do I need to do? Consider some of the emerging business trends!

8. Emerging business trends Virtual inventory Custom design Estate jewelry Brass and glass inventory Just in time inventory Collateral businesses sharing space Green/ ethical movement Jewelry rental

9. Current ways to advertise Store events Social networking PR Online recommendations Electronic newsletters and announcements Personalized and micro targeted mailers Careful and targeted creation of your message

10. Panel Introduction Dan Kisch Cindy Edelstein Nick Failla James Porte WOW!

11. Real examples: Brass and glass: http://www.spencediamonds.com/us/ Custom design: http://bikes.urbanoutfitters.com/ http://www.greenlakejewelry.com/default.asp Green/ ethical movement: http://www.brilliantearth.com/ Virtual Inventory: http://bit.ly/JLYD_Virtual_Display_Cas PR- http://www.jewelrytogo.net/diamond-jewelry-service-93555-ridgecrest/jewelry-store-events.html

12. More real examples: Online recommendations: http://www.ivouch.com/ts.cgi?c=719 Social networking: http://www.facebook.com/home.php?#/SamuelGordons?ref=ts Jewelry rental: http://www.bagborroworsteal.com/ui/jewelry/fine-jewelry Reputation and PR: http://www.molinafinejewelers.com/

13. So what is working for you?

14. What are the long term effects? Effect of lower retail store inventory levels on manufacturers. Need for “just in time” inventory. Ability to reach the broad range of customers with our advertisements. The to more effectively target our advertisements.

15. Thanks! If you want to get the link to an online version of this presentation, give me your email address. If you want to follow this subject in the future, you can go to http://keepitrelevant.wordpress.com/ Thanks for you participation!