2. Drive is a design firm located in the Addison Circle area of Dallas. They focus on mostly clients
in the medical field but Drive encompasses a wide variety of clientel. Drive Collective employees
are skilled in many various design related fields; including graphic design, advertising, video, and
web design.
What is Drive?
3. At Drive I complete a variety of design related tasks. Anything from website designs, to print media,
to branding.
What do I do at Drive?
4. My Learning Objectives:
Objective #1:
Learn how to use the 12 Brand Archetypes method (used by Drive) to develop a brand strategy
and style for the Connect To A Cause brand.
Objective #2:
Learn how Drive distributes its work across print, web, and video.
Objective #3:
Learn how to utilize Flash to design and publish product elements (I have not yet taked the Flash
class, but Drive uses Flash often and it would be a great oppurtunity to learn).
My learning objectives
5. The 12 Brand Archetypes:
the Caretaker
the Magician
the Sage
the Lover
the Ruler
the Creator
the Innocent
the Explorer
the Jester
the Loyalist
the Hero
the Rebel
The 12 Brand Archetypes
12. Drive has been a phenomenal learning experience. It has given me many real world skills that I
don't have the opportunity to learn and apply at school.
What have I learned?
