For business leaders developing a strategic approach to marketing, Layline Strategy is your ideal partner. Our collaborative exercises ignite your team’s passion in order to differentiate your brand, build deeper relationships with customers resulting in a stronger market position.

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Why Layline?
Sailboat racing often parallels business strategy and offers us guidance on how to position ourselves within
competitive environments. A layline is how a race team knows when they need to change course in order to
establish the most effective path to their objectives. It is a decisive call based on efficient communication and
dependent upon a team that understands where they need to go and how to get there.
Layline Strategy facilitates collaborative strategic planning workshops to get your team where you need to be.

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Because No One Should Develop
Strategies Alone
We all know that insufficient strategic planning results in wasted time and money. It means missed opportunities
and a lack of focus on things that really matter to our business. Competitors will have an easier time taking market
share from us, and our team will have a harder time working toward a shared vision.
Every business leader struggles with finding the time to take a step back and plan for future growth. As we like to
say, “you can’t work on your car’s engine while doing 90 down the freeway.”

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Your Experience is Our Biggest Asset
At Layline Strategy, we believe you know more about your business than anyone. By facilitating time-proven
workshops, we combine the knowledge and experience of your team with objective guidance to create effective
and actionable plans that achieve your specific marketing objectives.

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Together We Create
Powerful Strategies
Layline’s approach is founded on a proven methodology that leverages the latest collaboration and innovation
techniques. We develop uniquely customized workshops specifically designed to understand your vision, strengths,
and what the market truly needs.
Together, we create powerful strategies that increase revenue and strengthen market position by differentiating
your brand and building deeper relationships with customers.

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It’s Time to Translate Ideas into Action
Layline’s proven process, from discovery to execution, is collaborative and empowering. Within this framework, we
facilitate a series of workshops that convert your vision into actionable steps to fit your specific marketing objectives.
DISCOVER
Market Analysis
Needs, Challenges and Pain Points
Market Size
Competitive Landscape Analysis
Successful Solutions
Visual and Messaging Presentations
Strengths, Weakness, Opportunities and
Threats
Customer Discovery Analysis
Decision Makers and Influencers
Buying Cycles
Effective Communication Channels
PLAN
Develop Unique Value Proposition
Identify Core Objectives
Prioritized Goal Setting
Establish Success Metrics
Define Roles and Responsibilities
Develop Timeline and Key Milestones
Assign Immediate Action Items
EXECUTE
Messaging Platform Development
Campaign Development
Success Metrics Reporting and Analysis
Strategy Review and Adjustment
Layline’s Network Access

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Let’s Get Started
Justin Henry Albano
503-313-3599
justin@laylinestrategy.com