2. PR influences politics by shaping public
opinion and pieces of government legislation.
Politicians also must act and think like pr
people in order to keep a positive public
image
3. PR people are effective in:
-Writing clear and concise messages
-Reaching the desired target audience
-Writing effectively so that the intended audience
retains the message amid thousands of other
messages and noise
-Manage communication with the public- the public
wants to maintain constant communication with
their representatives in Washington
4. A politician is an
individual who is
involved in influencing
public decision making
through the influence of
politics or a person who
influences the way a
society is governed
through an
understanding of
political power and
group dynamics 1
5. A pr practioner is primarily responsible
for managing the communication risks
and opportunities of a business, both
internally and externally.
6. * Thomas Jefferson’s
enemies accused him
of having a slave
mistress
* Abraham Lincoln
was insulted because
of his physical
appearance
* Grover Cleveland
was accused of
fathering an
illegitimate child
Mudslinging has been used a
campaign tactic for years
7. Attack Ads
-Daisy Girl
Contrast Ads
Propaganda
- The American Revolution
Other dirty tactics- secretly leaking
information to the media
8. Attack ads usually show the risks associated
with the opponent, often using fear as a
weapon to lower the impression voters have
of the opponent.
Examples:
-One of the most famous attack ads was
Daisy Girl by the Lyndon B. Johnson
campaign, which successfully made
Republican opponent Barry Goldwater
to look as if he threatened nuclear war.
10. Contrast ads compare and contrast the
candidate with the opponent, usually
comparing positive information about one
candidate and negative information about the
other candidate.
Because contrast ads contain some positive
information, contrast ads are seen as less
damaging than attack ads.
12. Used since the American Revolution
Can either be positive or negative
First use of PR
13. The Office of National Drug Control Policy
uses negative campaigning to inform and
persuade the public to avoid what they
perceive as the negative health effects of
drug use
Similar negative campaigns have been used
to fight the tobacco companies, or to
discourage drunk driving
14. Various regulators prohibit false advertising
and broadcasts that promote potentially
harmful activities, such as advertising
tobacco companies
Slander and Libel
-However, the accuser has the burden of proof
15. "Public Relations and Politics." Scribd. Web.
28 Oct. 2010.
<http://www.scribd.com/doc/3949444/Publi
c-Relations-and-Politics>.
-Both Citations come from this site
