Project 4 SEO Audit

Project 4: SEO Audit
Using Moz Keyword Explorer tool, identified the Keywords to drive users to
http://dmnd.udacity.com page.
Head Keywords Tail Keywords
1 Digital marketing Learn digital marketing online
2 Digital marketing course Online courses for digital marketing
3 Udacity nanodegree Career prospects in digital marketing
4 Udacity online courses Best online courses to learn digital marketing
5 Nanodegree cost Learn digital marketing from industry experts
On-Site SEO: Keyword Audit
Head Keyword with the greatest potential
“Digital marketing” is the greatest potential
head keyword.
Priority Score – 44
Organic CTR – 50%
Difficulty level - 61
Tail Keyword with the greatest potential
“learn digital marketing online” and “online
courses for digital marketing” are the two
greatest potential tail keywords with same
Priority score and Organic CTR
Priority Score – 39
Organic CTR – 83%
Difficulty level – 40 & 44 respectively
Potential Keywords
Keyword List Sample
Highest
potential head
keyword
Highest
potential tail
keywords
On-Site SEO: Tecchnical Audit on Metadata
Performed a technical audit on the metadata. Table below shows the current metadata for the
DMND website.
DMND URL: http://dmnd.udacity.com
Current Revision
Title Tag Udacity Digital Marketing
Nanodegree Program Website
Digital Marketing Nanodegree Program | Udacity
Meta-Description - Blank Gain real-world experience running live campaigns as you
learn from top experts in the field. Launch your career
with a 360-degree understanding of digital marketing.
Alt-Tag
http://c.fastcdn.co/t/beb60d38/d41f13af/1496943484-13815763-960x480-medium.jpg
- Blank Global learning community
Alt-Tag
http://c.fastcdn.co/t/beb60d38/d41f13af/1496943485-13718463-189x64-horizontal-
primary-b.png
- Blank DMND logo
Alt-Tag
http://c.fastcdn.co/t/beb60d38/d41f13af/1496943491-13720038-892x44-
logospartners.png
- Blank Udacity course content partners
Alt-Tag
http://c.fastcdn.co/t/beb60d38/d41f13af/1496943483-13814963-862x403-image-digital-
market.png
- Blank 360 degree approach, Online content
delivery
Alt-Tag
http://c.fastcdn.co/t/beb60d38/d41f13af/1496943501-13815588-415x345-features1.png
- Blank Udacity DMND Instructor
Alt-Tag
http://c.fastcdn.co/t/beb60d38/d41f13af/1496943512-13834748-383x305-features-02.png
- Blank Engaging curriculum module
Alt - Tag
http://c.fastcdn.co/t/beb60d38/d41f13af/1496943509-13815378-203x169x285x204x6x11-
70B-box.png
- Blank US digital marketing trends
On-Site SEO: Tecchnical Audit continued..
Suggested blog topics for highest potential Keywords
Listed below are the blog topics I found interesting and suitable, which include the highest
potential keywords. I took a help of Hubspot’s blog idea generator and also Portent's content idea
generator to generate blog titles.
• A 360 degree approach to Digital Marketing
• How digital marketing courses will change your life?
• Build your new career with Udacity Digital Marketing Nanodegree program.
• 5 reasons why you should learn digital marketing online by the Udacity.
• The Ultimate Cheat Sheet On Learn Digital Marketing Online
Suggested Blog Topics - Summary
1. A 360 degree approach to Digital Marketing
I choose this topic because the keyword “digital marketing” is the highest potential head keyword.
Though it gives the broad results in SERP, the appealing blog title would fetch good results.
As a marketer I introduce the DMND program through this blog. I would include the benefits of
learning digital marketing from Udacity, what exactly is the 360 degree approach that Udacity
provides its students to fit the marketing industry. Most importantly the real time projects that give a
immense hands-on experience to fit ourselves to the future job.
2. 5 reasons why you should learn digital marketing online by the Udacity.
I chose this blog title because it has the highest potential tail keyword “learn digital marketing
online”.
This topic will cover the reasons why one should choose to learn the digital marketing program
with Udacity. Here I can state the 5 unique reasons like Personal mentorship, Slack community –
student forum, Real time projects – learning through live campaigns, Project reviews, content from
industry experts like Google, Facebook, Moz, Hootsuite, Hubspot and Mailchimp.
Suggested Blog Topics – Summary continued..
3. Build your new career with Udacity Digital Marketing Nanodegree program.
This blog topic is again incorporated with the high potential keyword. I would focus on audience
who are looking for a career growth or a career change with digital marketing. I would also write
how the Udacity DMND helps to master the in-demand skills and provide a career guidance to
make the students job ready.
Suggested Blog Topics – Summary continued..
Off-Site SEO
Technical Audit: Backlink Audit
Using the Moz OpenSite Explorer tool, performed a backlink audit on the webpage Udacity.com
Listed three of the top backlink URLs which add value to the website and not be spam.
Backlink Domain Authority (DA)
1 http://creativecommons.org/2012/11/01/keepin
g-moocs-open/
100
2 http://lists.w3.org/Archives/Public/public-
vocabs/2014Dec/0039.html
100
3 http://lists.w3.org/Archives/Public/public-
vocabs/2014Dec/0041.html
100
P.S. - These finding are based on the Moz OpenSite explorer which no more being updated by Moz. The
replacement of the same is “Link Explorer” which I could not understand completely in relation with the project.
Link-Building
Using the SEMRush tool and research identified three websites that are relevant, high traffic sites
that help us to gain backlinks from to help drive traffic to dmnd.udacity.com.
Site Name Site URL Organic Search Traffic
1 International student www.internationalstudent.com 173K
2 Marketing land https://marketingland.com/ 2.4K
3 LinkedIn https://in.linkedin.com/ 1.1k
Performance Testing
Performance test using Pingler tool
Indexing is important as the
search engine results depend
on it and this will get the
website ranked in the search
engine.
If your website is not indexed,
then it won’t show up in search
engine results.
Result of google indexed pages for DMND website
Why indexing is
important?
Page Speed for dmnd.udacity.com’s mobile presence.
Why evaluating the Page Speed
is important?
Page speeds are important
because people use and click
through on faster pages. If a
page speed is too slow, users
will likely abandon it. Google
uses page speed, among
other criteria, to determine
ranking. Evaluating page
speed is important to
improve search engine
optimization.
Mobile-Friendly Evaluation
Having a mobile optimized website is
essential. It ensures that visitors who are
accessing your site from mobile devices
have an optimal experience. This design
will also account for different screen sizes
and load times. This process addresses
the design of the site, the structure,
speed of the page, and more. You want
to optimize site for mobile to ensure that
visitors won’t simply leave due to
inconvenience.
Using the Think with Google tool, assessed the mobile-
friendliness of the dmnd.udacity.com website.
Why having a mobile-
optimized is important?
Recommendations
Based on the Onsite and Offsite Audit, identified few recommendtions that DMND must adopt to improve their
website.
1. Meta-Description tag and alt-tag are blank currently. This will result in the poor website performance in SEO. I
would recommend to add high quality content to meta description summarizing the key information per page. I
would also recommend the addition of descriptive captions for the images in the alt-tag.
2. Pingler test results shows that DMND pages are not indexed by the Google. Indexing these pages will help in
increased page rank.
3. Page speed on the mobile is very poor, this can be resolved by using the optimization suggestions by Google
1 sur 18

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Project 4 SEO Audit

  • 2. Using Moz Keyword Explorer tool, identified the Keywords to drive users to http://dmnd.udacity.com page. Head Keywords Tail Keywords 1 Digital marketing Learn digital marketing online 2 Digital marketing course Online courses for digital marketing 3 Udacity nanodegree Career prospects in digital marketing 4 Udacity online courses Best online courses to learn digital marketing 5 Nanodegree cost Learn digital marketing from industry experts On-Site SEO: Keyword Audit
  • 3. Head Keyword with the greatest potential “Digital marketing” is the greatest potential head keyword. Priority Score – 44 Organic CTR – 50% Difficulty level - 61 Tail Keyword with the greatest potential “learn digital marketing online” and “online courses for digital marketing” are the two greatest potential tail keywords with same Priority score and Organic CTR Priority Score – 39 Organic CTR – 83% Difficulty level – 40 & 44 respectively Potential Keywords
  • 4. Keyword List Sample Highest potential head keyword Highest potential tail keywords
  • 5. On-Site SEO: Tecchnical Audit on Metadata Performed a technical audit on the metadata. Table below shows the current metadata for the DMND website. DMND URL: http://dmnd.udacity.com Current Revision Title Tag Udacity Digital Marketing Nanodegree Program Website Digital Marketing Nanodegree Program | Udacity Meta-Description - Blank Gain real-world experience running live campaigns as you learn from top experts in the field. Launch your career with a 360-degree understanding of digital marketing.
  • 6. Alt-Tag http://c.fastcdn.co/t/beb60d38/d41f13af/1496943484-13815763-960x480-medium.jpg - Blank Global learning community Alt-Tag http://c.fastcdn.co/t/beb60d38/d41f13af/1496943485-13718463-189x64-horizontal- primary-b.png - Blank DMND logo Alt-Tag http://c.fastcdn.co/t/beb60d38/d41f13af/1496943491-13720038-892x44- logospartners.png - Blank Udacity course content partners Alt-Tag http://c.fastcdn.co/t/beb60d38/d41f13af/1496943483-13814963-862x403-image-digital- market.png - Blank 360 degree approach, Online content delivery Alt-Tag http://c.fastcdn.co/t/beb60d38/d41f13af/1496943501-13815588-415x345-features1.png - Blank Udacity DMND Instructor Alt-Tag http://c.fastcdn.co/t/beb60d38/d41f13af/1496943512-13834748-383x305-features-02.png - Blank Engaging curriculum module Alt - Tag http://c.fastcdn.co/t/beb60d38/d41f13af/1496943509-13815378-203x169x285x204x6x11- 70B-box.png - Blank US digital marketing trends On-Site SEO: Tecchnical Audit continued..
  • 7. Suggested blog topics for highest potential Keywords Listed below are the blog topics I found interesting and suitable, which include the highest potential keywords. I took a help of Hubspot’s blog idea generator and also Portent's content idea generator to generate blog titles. • A 360 degree approach to Digital Marketing • How digital marketing courses will change your life? • Build your new career with Udacity Digital Marketing Nanodegree program. • 5 reasons why you should learn digital marketing online by the Udacity. • The Ultimate Cheat Sheet On Learn Digital Marketing Online
  • 8. Suggested Blog Topics - Summary 1. A 360 degree approach to Digital Marketing I choose this topic because the keyword “digital marketing” is the highest potential head keyword. Though it gives the broad results in SERP, the appealing blog title would fetch good results. As a marketer I introduce the DMND program through this blog. I would include the benefits of learning digital marketing from Udacity, what exactly is the 360 degree approach that Udacity provides its students to fit the marketing industry. Most importantly the real time projects that give a immense hands-on experience to fit ourselves to the future job.
  • 9. 2. 5 reasons why you should learn digital marketing online by the Udacity. I chose this blog title because it has the highest potential tail keyword “learn digital marketing online”. This topic will cover the reasons why one should choose to learn the digital marketing program with Udacity. Here I can state the 5 unique reasons like Personal mentorship, Slack community – student forum, Real time projects – learning through live campaigns, Project reviews, content from industry experts like Google, Facebook, Moz, Hootsuite, Hubspot and Mailchimp. Suggested Blog Topics – Summary continued..
  • 10. 3. Build your new career with Udacity Digital Marketing Nanodegree program. This blog topic is again incorporated with the high potential keyword. I would focus on audience who are looking for a career growth or a career change with digital marketing. I would also write how the Udacity DMND helps to master the in-demand skills and provide a career guidance to make the students job ready. Suggested Blog Topics – Summary continued..
  • 12. Technical Audit: Backlink Audit Using the Moz OpenSite Explorer tool, performed a backlink audit on the webpage Udacity.com Listed three of the top backlink URLs which add value to the website and not be spam. Backlink Domain Authority (DA) 1 http://creativecommons.org/2012/11/01/keepin g-moocs-open/ 100 2 http://lists.w3.org/Archives/Public/public- vocabs/2014Dec/0039.html 100 3 http://lists.w3.org/Archives/Public/public- vocabs/2014Dec/0041.html 100 P.S. - These finding are based on the Moz OpenSite explorer which no more being updated by Moz. The replacement of the same is “Link Explorer” which I could not understand completely in relation with the project.
  • 13. Link-Building Using the SEMRush tool and research identified three websites that are relevant, high traffic sites that help us to gain backlinks from to help drive traffic to dmnd.udacity.com. Site Name Site URL Organic Search Traffic 1 International student www.internationalstudent.com 173K 2 Marketing land https://marketingland.com/ 2.4K 3 LinkedIn https://in.linkedin.com/ 1.1k
  • 15. Performance test using Pingler tool Indexing is important as the search engine results depend on it and this will get the website ranked in the search engine. If your website is not indexed, then it won’t show up in search engine results. Result of google indexed pages for DMND website Why indexing is important?
  • 16. Page Speed for dmnd.udacity.com’s mobile presence. Why evaluating the Page Speed is important? Page speeds are important because people use and click through on faster pages. If a page speed is too slow, users will likely abandon it. Google uses page speed, among other criteria, to determine ranking. Evaluating page speed is important to improve search engine optimization.
  • 17. Mobile-Friendly Evaluation Having a mobile optimized website is essential. It ensures that visitors who are accessing your site from mobile devices have an optimal experience. This design will also account for different screen sizes and load times. This process addresses the design of the site, the structure, speed of the page, and more. You want to optimize site for mobile to ensure that visitors won’t simply leave due to inconvenience. Using the Think with Google tool, assessed the mobile- friendliness of the dmnd.udacity.com website. Why having a mobile- optimized is important?
  • 18. Recommendations Based on the Onsite and Offsite Audit, identified few recommendtions that DMND must adopt to improve their website. 1. Meta-Description tag and alt-tag are blank currently. This will result in the poor website performance in SEO. I would recommend to add high quality content to meta description summarizing the key information per page. I would also recommend the addition of descriptive captions for the images in the alt-tag. 2. Pingler test results shows that DMND pages are not indexed by the Google. Indexing these pages will help in increased page rank. 3. Page speed on the mobile is very poor, this can be resolved by using the optimization suggestions by Google