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CASE STUDY 
International Federation of Volleyball (FIVB) 
Maintaining a Fanbase on 
Chinese Social Media
Because China's volleyball team was one of 
the earliest teams to achieve success on the 
international sports stage, the ...
The official governing body, the International 
Federation of Volleyball (FIVB), launched on 
Chinese social media last ye...
However, while many brands have a 
strong start, one of the biggest 
challenges is maintaining a fanbase.
FIVB, however, has maintained a 
steady rate of organic growth several 
months down the line.
In the past week alone, they've 
gained : 
3,000 200 240 2.2K 600 
new 
comments reposts clicks likes 
followers
How did they do it?
1. Great Content 
FIVB’s posts are 
consistently filled with 
rich media content: 
high quality, exclusive 
behind-the-sce...
2. Localization 
Since Chinese fans are 
interested in news that they 
can relate to, FIVB 
emphasizes the Chinese 
teams ...
3. Engagement 
Frequent updates, 
questions, and campaigns 
encourage fans to 
participate in conversations 
and give opin...
Thanks for listening ;) 
for more information check out www. 
mailmangroup.com
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Case Study: How To Maintain A Fanbase on Chinese Social Media

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How FIVB has continued to grow and engage their fanbase on Chinese social media, a year later

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Case Study: How To Maintain A Fanbase on Chinese Social Media

  1. 1. CASE STUDY International Federation of Volleyball (FIVB) Maintaining a Fanbase on Chinese Social Media
  2. 2. Because China's volleyball team was one of the earliest teams to achieve success on the international sports stage, the sport is popular in China.
  3. 3. The official governing body, the International Federation of Volleyball (FIVB), launched on Chinese social media last year to great success, growing over 100,000 fans in only 90 days.
  4. 4. However, while many brands have a strong start, one of the biggest challenges is maintaining a fanbase.
  5. 5. FIVB, however, has maintained a steady rate of organic growth several months down the line.
  6. 6. In the past week alone, they've gained : 3,000 200 240 2.2K 600 new comments reposts clicks likes followers
  7. 7. How did they do it?
  8. 8. 1. Great Content FIVB’s posts are consistently filled with rich media content: high quality, exclusive behind-the-scenes, & action images
  9. 9. 2. Localization Since Chinese fans are interested in news that they can relate to, FIVB emphasizes the Chinese teams and what events take place in China.
  10. 10. 3. Engagement Frequent updates, questions, and campaigns encourage fans to participate in conversations and give opinions.
  11. 11. Thanks for listening ;) for more information check out www. mailmangroup.com

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