The document discusses strategies for using blogging to promote your brand or company. It recommends blogging consistently with high-quality content that entertains, engages, and informs your target audience on their terms. This can help build loyalty among customers and readers. It also suggests doing blogger outreach by developing relationships with other influencers so your audience will promote your brand. Finally, it advises extending your reach by exploring different social media platforms and integrating your brand across platforms to introduce more people to your brand.