1. KATE HARVIE
210 East 36th Street, #3H • New York, NY 10016 • (646) 489-8526 • kate.harvie@gmail.com
MULTIDIMENSIONAL BRANDING AND MARKETING PROFESSIONAL WITH A SUCCESSFUL RECORD OF
INTENSIVE CAMPAIGN MANAGEMENT │ TRADITIONAL AND DIGITAL BRANDING │ DEVELOPING CLIENT RELATIONSHIPS
FOR PROFESSIONAL ENDORSEMENTS PLEASE CLICK HERE
CORE COMPETENCIES
Strategic Marketing/Communications Excellent Writing/Presentation Skills Branding and Product Launch
Training and Development Client Relationship Management Digital Marketing Savvy
Event Planning/Execution Team Leadership Diverse Industry Experience
PROFESSIONAL EXPERIENCE
Independent Marketing and Branding Consultant | 2004—Present
- Create brand identity, positioning, and marketing strategy for companies in sales, media, and product
development.
- Develop product launch strategies, including naming, brand marketing and publicity campaigns.
- Compose brand attributes and devise positioning in retail and online realms.
- Write content for print and web media consistent with brand objectives.
- Select client engagements include:
o Edgepark (overhauled web presence and meshed print and online brand identities for a new
company acquisition)
o H2O+ (developed training materials and presentations for a botanical, research-oriented beauty
company)
o Quinntin (new product launch and branding for a luxury cosmetics enterprise)
o BeautyNewsNYC.com (conducted interviews and wrote brand and product reviews for New York
City’s leading online cosmetics publication)
o Double M Productions (developed brand attributes, positioning concepts, meta tags and digital
optimization strategy for logo, apparel, banners, and corporate branded equipment)
o Carolina Chamber Music Festival (led PR and event marketing for an annual classical music
festival)
Cosmedicine (New York, NY) | Director of Education and Retail Sales | 2007—2009
- Led product branding, positioning, viral marketing and PR efforts for a luxury skincare company.
- Represented company products in presentations on The Home Shopping Network (HSN) live broadcasts in
2008 and 2009, generating double digit growth from previous years’ sales.
- Wrote scripts for and appeared in all training videos for retail partners such as Ulta; created a range of
training materials for field team in distance, stand-up facilitation, and workshop formats.
- Consistently achieved our field team's highest comp growth over previous year's sales; revitalized one of
the company’s weakest performing territories and converted it into the fastest-growing in the company.
- Conducted competitive and comparative research for field teams and senior management.
Sephora (New York, NY) | 2003—2007
Education Market Trainer | 2006—2007
- Served as the primary link between the corporate education department and 14 retail locations in
Manhattan and across the Northeast of a leading retail beauty chain.
- Developed and trained employees and managers, contributing to a 30% rise sales in the country's highest
volume region; developed new employee orientation program used across all North American stores
(~230).
- Created, refined, and disseminated training materials used across all North America and infused with
corporate branding; also created product training materials, including a brand that became the
Kate Harvie Resume, Page 1 of 3

2. KATE HARVIE
210 East 36th Street, #3H • New York, NY 10016 • (646) 489-8526 • kate.harvie@gmail.com
company’s #1 seller.
-Trained trainers across North America; traveled extensively to conduct basic and advanced learning
seminars and skills practice with employees and managers.
Member of Management Team | 2003—2006
- Strategically managed stores in New York and St. Louis, with senior responsibility for employee and sales
performance, staff education, brand partner communication, managing client service, and in-store
events.
- Received the Sephora "Values in Action" Award for exemplifying Initiative, Passion for Client Service,
Innovation, and Teamwork.
Intaglia Home Collection (St. Louis, MO) | Director of Marketing | 2002—2003
- Created positioning and brand platform for a home design and furnishing company while establishing a
foundation for a complete brand awareness campaign (including revised website, quarterly newsletter,
email marketing, and direct mail).
- Collaborated on and oversaw company's first direct mail effort, leading to increased sales and national
awareness.
- Managed advertising budgets and oversaw ad placements for St. Louis and Chicago store locations.
- Implemented new client service and relationship management protocols, resulting in higher retention and
satisfaction.
- Consistently achieved highest sales of all St. Louis sales personnel since September, 2002, while helping to
increase sales by 10% in record-setting months of September, 2002, November, 2002, and March, 2003.
FutureBrand (New York, NY) | 1999—2002
Project Director, Brand Experience Division | 2001—2002
- Managed all aspects of award-winning brand strategy, management and design projects, including
resources, budgets, and negotiating with/presenting to existing and potential clients of a leading digital
advertising company.
- Developed and created strategies, proposals, website copy and concepts, internal and external
marketing materials, operations directives, new business strategies, and client presentations.
- Led teams of eight people in creative and strategic projects.
- Clients included The Palm (Dubai) and major consumer packaged goods, real estate, financial services,
and automotive companies such as Altria, Nissan, ONE Embarcadero South, and GM.
Associate Project Director, Brand Experience Division | 2000—2001
- Delivered creative concepts, research, and analysis for corporate, online, and real estate ventures.
- Negotiated domain name purchases and sales.
- Client list included Altria (formerly Philip Morris International), Bank of America, Merck, IBM, among others.
Consultant | 1999—2000
- Successfully developed brand positioning for Cargill's first online venture via qualitative research, data
analysis, and stakeholder interviews.
- Developed naming concepts, taglines, client presentations, and new business proposals.
- Facilitated communications between teams and departments with substantial client contact.
EDUCATION
Case Western Reserve University School of Law (Cleveland, OH) | Juris Doctor | 1999
- Received the Dean’s Community Service Award and the Leadership Award.
Columbia University – Barnard College (New York, NY) | BA in American Studies; Dean’s List | 1996
Kate Harvie Resume, Page 2 of 3

3. KATE HARVIE
210 East 36th Street, #3H • New York, NY 10016 • (646) 489-8526 • kate.harvie@gmail.com
London School of Economics (London, England) | Coursework in International History | 1994—1995
TECHNICAL SKILLS
Mac and PC proficient; MS Office; MS Expression; MS FrontPage; Lexis-Nexis; Photoshop; Illustrator; Acrobat; fluent
in French.
PROFESSIONAL AFFILIATIONS
American Society for Training and Development, 85 Broads
COMMUNITY SERVICE
Committed to community service through 826NYC, New York Cares, and the Junior Leagues of New York City, St.
Louis, and Cleveland; member of Alumnae Board of Western Reserve Academy; alumna interviewer for Barnard
College.
Kate Harvie Resume, Page 3 of 3