X Media Lab 2013
EXPANDING THE SCOPE OF TRANSMEDIA
Building Bridges Between
Transmedia Concepts & Professional Practice
NON FIGURATIVE CINEMA
BASED ON GRAPHIC NOVELS
MIXED WITH DOCUMENTARY
A film by @JanKounen adapted from
Jean Giraud' 'story...
• Professional prism (practices and professional sectors)
• Story-telling prism
• Socio-cultural prism
• Technological and...
"   ACADEMIC - RESEARCH – EDUCATION (educational market)
"   CORPORATIONS - BRANDS (marketing, advertising, internal/exter...
3D TRANSMEDIA PRACTICE
MULTIPLATFORM PRODUCTION

+

SOCIAL MEDIA MARKETING

+

TRANSMEDIA STORYTELLING
= TRANSMEDIA CREATI...
The 7 TRANSMEDIA FAMILIES concept is to RE-create a
project by bringing together a number of professional roles with
their...
Maya Zuckerman
@Maya_z00 Link

X Media Lab 2013 - EXPANDING THE SCOPE OF TRANSMEDIA
Building bridges between professional ...
@Primi_News
@snatkin
@EricViennot
@MichelReilhac
www.jnko.net
@EricViennot Taxi Journey @TaxiJourney
Currently in production by Lexis Numérique, France
#AltMinds by @EricViennot
Native Transmedia Creation
YOUSER
UGC
PICTURE BY CORSU FLICKR LINK > TO FLICKR

Reversing
Models!
Stephen Dinehart @narrware
Steve Goldner @SocialSteve
Ted Rubin @R_onR
Gunther Sonnenfeld @Goonth
@jankounen @Sioflynn
@ch...
Keynote Karine Halpern X Media Lab 2013
Keynote Karine Halpern X Media Lab 2013
Keynote Karine Halpern X Media Lab 2013
Keynote Karine Halpern X Media Lab 2013
Keynote Karine Halpern X Media Lab 2013
Keynote Karine Halpern X Media Lab 2013
Keynote Karine Halpern X Media Lab 2013
Keynote Karine Halpern X Media Lab 2013
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Keynote Karine Halpern X Media Lab 2013

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My focus is on Professional Roles in the transmedia creation, production and implementation/distribution

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Keynote Karine Halpern X Media Lab 2013

  1. 1. X Media Lab 2013 EXPANDING THE SCOPE OF TRANSMEDIA Building Bridges Between Transmedia Concepts & Professional Practice
  2. 2. NON FIGURATIVE CINEMA BASED ON GRAPHIC NOVELS MIXED WITH DOCUMENTARY A film by @JanKounen adapted from Jean Giraud' 'storyworld', aka Moebius
  3. 3. • Professional prism (practices and professional sectors) • Story-telling prism • Socio-cultural prism • Technological and design prism (user experience) • Online • International COOPERATION • Intense COLLABORATION • Complex CO-CREATION X Media Lab 2013 - EXPANDING THE SCOPE OF TRANSMEDIA Building bridges between professional practice and transmedia concepts
  4. 4. "   ACADEMIC - RESEARCH – EDUCATION (educational market) "   CORPORATIONS - BRANDS (marketing, advertising, internal/external communications BtoB & BtoC, project management) "   CIVIC LIFE, INSTITUTIONS, NGOs and GOVERNMENTAL Agencies (social and public organisations) "   ENTERTAINMENT MARKET (studios, indies, branded) "   GAME INDUSTRY (include ARGs?) "   FILM – CINEMA "   WEB SERIES "   TV & RADIO BROADCASTERS (decline, before next phase) "   PUBLISHERS (press, companies, individuals, education, litterature, graphic novels, cartoons & mangas...) "   EVENTS - EXHIBITIONS - MUSEUMS (tourism, urbanism) "   MUSIC & SOUND (recovery with/within the 'long tail'...) "   INTERACTIVE NARRATIVE: "   Litterature "  Fiction "   Documentary & Journalism (e-docs ≠ transmedia) "   Theater & Shows "   Digital Arts (include ARGs?) X Media Lab 2013 - EXPANDING THE SCOPE OF TRANSMEDIA Building bridges between professional practice and transmedia concepts
  5. 5. 3D TRANSMEDIA PRACTICE MULTIPLATFORM PRODUCTION + SOCIAL MEDIA MARKETING + TRANSMEDIA STORYTELLING = TRANSMEDIA CREATION native transmedia in any of the CATEGORIES = TRANSMEDIA EXPERIENCE an emerging genre = TRANSMEDIA FRANCHISE non native transmedia = TRANSMEDIA COMMUNICATIONS emerging study & professional practice X Media Lab 2013 - EXPANDING THE SCOPE OF TRANSMEDIA Building bridges between professional practice and transmedia concepts
  6. 6. The 7 TRANSMEDIA FAMILIES concept is to RE-create a project by bringing together a number of professional roles with their corresponding skills and expertise. SURROUND ONESELF WITH COMPLEMENTARY SKILLS And an open mind.... X Media Lab 2013 - EXPANDING THE SCOPE OF TRANSMEDIA Building bridges between professional practice and transmedia concepts
  7. 7. Maya Zuckerman @Maya_z00 Link X Media Lab 2013 - EXPANDING THE SCOPE OF TRANSMEDIA Building bridges between professional practice and transmedia concepts
  8. 8. @Primi_News @snatkin @EricViennot @MichelReilhac www.jnko.net
  9. 9. @EricViennot Taxi Journey @TaxiJourney Currently in production by Lexis Numérique, France
  10. 10. #AltMinds by @EricViennot Native Transmedia Creation
  11. 11. YOUSER UGC
  12. 12. PICTURE BY CORSU FLICKR LINK > TO FLICKR Reversing Models!
  13. 13. Stephen Dinehart @narrware Steve Goldner @SocialSteve Ted Rubin @R_onR Gunther Sonnenfeld @Goonth @jankounen @Sioflynn @christydena @TaraSophia Nathalie Paquet @UrbanExpe Daniel Rayburn @TransmediaReady Mathias Gimeno @Prospexity Layach Allaoua @LamizProject Transmedia Ready Facebook group MEMBERS Sébastien Denis & Jacques Sapiega – ASTRAM Pierre-Louis Perrin – PRIMI Stéphane Natkin – CNAM Brendan Harkin – X MEDIA LAB Robert Pratten @tStoryteller

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