Story Architecture   Crafting Transmedia          Design StoryWorld Conference & Expo       November 2, 2011  @StoryWorldC...
WHO ARE WE?  TRANSMEDIATORS"Everyone is a storyteller!"
STORIESCREATORS   THE IMMERSIVE   FANS              WORLD
PRINCIPLES FOR DESIGN Non-linear   SPATIAL storytelling Break    the 4th wall => Augmented Social(relationships, sustai...
Two Poles                               Tent pole     Distributed                               Other media   Other media ...
Two Poles                Crossmedia                Social Media   Native       Transmedia            MarketingTransmedia  ...
Two Poles in Transmedia        Linear Story    Loose Narrative         Non-Linear      Game Design             to be      ...
Are you more  Transmedia Storytellingor Transmedia Experience?
Get more of the plot organically"I believe that storytelling has the power to create positive change in the world.Audience...
Shift to SPATIAL DESIGN         for transmedia stories   Non-linear narratives open new narrative SPACES   FANS move bet...
http://athinklab.com/transmedia-storytelling/case-study-example-the-three-little-pig
ITS ALL EXPERIENCE                          Loose Narrative           Linear Story                           Game Design  ...
5 E’s of Experience               DesignENTICE    ENTER   ENGAGE   E-MOTION              EXTEND                           ...
Attractors foster anticipations and                    set expectations   ENTICE                               ENTER   ENG...
Signposts guide and orient                           to the Experience  ENTICE                         ENTER   ENGAGE   E-...
Artifacts, actions & exchanges                 Maintain & extend connections  ENTICE                       ENTER    ENGAGE...
New Enticement  ENTICE                       ENTER    ENGAGE   E-MOTION   EXTEND5 E’s of Experience Design Adapted from © ...
Reminders keep you connected                   to the Experience                 & Motivation to share it  ENTICE         ...
@TransmediaReady
@TransmediaReady = @KHenthuZiasm @cynthiajabar @poburke @n_Aya
@TransmediaReady = @KHenthuZiasm @cynthiajabar @poburke @n_Aya
@TransmediaReady = @KHenthuZiasm @cynthiajabar @poburke @n_Aya
@TransmediaReady  @TransmediaReady = @KHenthuZiasm @cynthiajabar @poburke @n_Aya
@TransmediaReady = @KHenthuZiasm @cynthiajabar @poburke @n_Aya
@TransmediaReady = @KHenthuZiasm @cynthiajabar @poburke @n_Aya
@TransmediaReady = @KHenthuZiasm @cynthiajabar @poburke @n_Aya
ARE YOU                READY?  QUALITY = VALUESTORY = EXPERIENCE
Selection of Resources in English...•   www.henryjenkins.org•   http://www.henryjenkins.org/2009/02/if_it_doesnt_spread_it...
... Selection of Resources in English•   www.transmediaresources.com•   www.transmediastoryteller.com•   www.transmytholog...
Story Architecture - Crafting Transmedia Design
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Story Architecture - Crafting Transmedia Design

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StoryWorld Conference 2011 with
Siobhan O'Flynn, CFC Media Lab

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Story Architecture - Crafting Transmedia Design

  1. 1. Story Architecture Crafting Transmedia Design StoryWorld Conference & Expo November 2, 2011 @StoryWorldConf #SWC11Siobhan O’Flynn & Karine Halpern @Sioflynn @KHenthuZiasm
  2. 2. WHO ARE WE? TRANSMEDIATORS"Everyone is a storyteller!"
  3. 3. STORIESCREATORS THE IMMERSIVE FANS WORLD
  4. 4. PRINCIPLES FOR DESIGN Non-linear SPATIAL storytelling Break the 4th wall => Augmented Social(relationships, sustainability, Social Media Marketing) Participatory and/or UGC
  5. 5. Two Poles Tent pole Distributed Other media Other media equally unimportant important FILM or BOOK or TRANSMEDIA Silo design Integrated design GAME or any I.P. One-way Networked communication communication unresponsive responsive* IP = Intellectual Property
  6. 6. Two Poles Crossmedia Social Media Native Transmedia MarketingTransmedia Transmedia Integrated strategies
  7. 7. Two Poles in Transmedia Linear Story Loose Narrative Non-Linear Game Design to be As NarrativeSTORY reconstructed Architecture EXPERIENCE as a whole Participatory Story Story designed Emergent
  8. 8. Are you more Transmedia Storytellingor Transmedia Experience?
  9. 9. Get more of the plot organically"I believe that storytelling has the power to create positive change in the world.Audiences today want to be more involved in stories"Tim Kring 2010 Digital Emmy Pioneer Award winner for transmedia storytelling
  10. 10. Shift to SPATIAL DESIGN for transmedia stories Non-linear narratives open new narrative SPACES FANS move between multiple platforms Characters & story ARCS extend in time & platforms Multiple points of ENTRY into the story universe Interactivity: affect + remix + write STORY Interactivity: innovative interface DESIGN (UX) Linear Content = asset for passive audience
  11. 11. http://athinklab.com/transmedia-storytelling/case-study-example-the-three-little-pig
  12. 12. ITS ALL EXPERIENCE Loose Narrative Linear Story Game Design Non-Linear As Narrative to beSTORY Architecture EXPERIENCE reconstructed as a whole Participatory Story Story designed Emergent
  13. 13. 5 E’s of Experience DesignENTICE ENTER ENGAGE E-MOTION EXTEND Adapted from © Conifer Research 2002
  14. 14. Attractors foster anticipations and set expectations ENTICE ENTER ENGAGE E-MOTION EXTEND5 E’s of Experience Design Adapted from © Conifer Research 2002
  15. 15. Signposts guide and orient to the Experience ENTICE ENTER ENGAGE E-MOTION EXTEND5 E’s of Experience Design Adapted from © Conifer Research 2002
  16. 16. Artifacts, actions & exchanges Maintain & extend connections ENTICE ENTER ENGAGE E-MOTION EXTEND5 E’s of Experience Design Adapted from © Conifer Research 2002
  17. 17. New Enticement ENTICE ENTER ENGAGE E-MOTION EXTEND5 E’s of Experience Design Adapted from © Conifer Research 2002
  18. 18. Reminders keep you connected to the Experience & Motivation to share it ENTICE ENTER ENGAGE E-MOTION EXTEND5 E’s of Experience Design Adapted from © Conifer Research 2002
  19. 19. @TransmediaReady
  20. 20. @TransmediaReady = @KHenthuZiasm @cynthiajabar @poburke @n_Aya
  21. 21. @TransmediaReady = @KHenthuZiasm @cynthiajabar @poburke @n_Aya
  22. 22. @TransmediaReady = @KHenthuZiasm @cynthiajabar @poburke @n_Aya
  23. 23. @TransmediaReady @TransmediaReady = @KHenthuZiasm @cynthiajabar @poburke @n_Aya
  24. 24. @TransmediaReady = @KHenthuZiasm @cynthiajabar @poburke @n_Aya
  25. 25. @TransmediaReady = @KHenthuZiasm @cynthiajabar @poburke @n_Aya
  26. 26. @TransmediaReady = @KHenthuZiasm @cynthiajabar @poburke @n_Aya
  27. 27. ARE YOU READY? QUALITY = VALUESTORY = EXPERIENCE
  28. 28. Selection of Resources in English...• www.henryjenkins.org• http://www.henryjenkins.org/2009/02/if_it_doesnt_spread_its_dead_p.html• http://lanceweiler.com• http://buildingstoryworlds.tumblr.com/syllabus• http://workbookproject.com• www.ChristyDena.com - www.UniverseCreation101.comwww.YouSuckAtTransmedia.com• http://sharedstoryworlds.com - http://metascott.com/transmedia-events• http://www.starlightrunner.com/transmedia• http://storylabs.uswww.personalizemedia.com/randomizers• http://muchtoolong.blogspot.com/2010/12/transmedia-in-2020.html
  29. 29. ... Selection of Resources in English• www.transmediaresources.com• www.transmediastoryteller.com• www.transmythology.com• www.transmediakids.com• @StoryWorldConf www.storyworldconference.com #SWC11 @storycentral• @TEDxTransmedia www.tedxtransmedia.com/MAXXI #tedxtransmediaSiobhan OFlynn @Sioflynnhttp://siobhanoflynn.comhttp://1001tales.posterous.comhttp://welcome.cfcmedialab.comKarine Halpern @TransmediaReadyhttp://transmedia.owni.frwww.transmediaready.comwww.khgoblog.com

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