2. Today’s Agenda
1. What is Knowledge Mobilization
2. Social Media
3. Knowledge Mobilization’s
crystal ball (including audience
participation)
3. Maximize the Impact of Research: Martha Piper (2002)
“We must translate our
research findings in the
human sciences into public
policy and social programs”
“Knowledge Transfer in the
human sciences – the
transfer of findings into
policy and programs – is as
important as technology
transfer in the engineering
and natural sciences.”
4. KMb – what is it?
• Knowledge Mobilization
(KMb) is a suite of services
that supports collaborations
between non-commercial
research and expertise and
the public, private and non-
profit sectors.
• KMb (the process) can
enable enhanced social
innovation (the outcome).
• KMb is the university’s contribution to social innovation and allows
partners from the public, private and non-profit sectors to leverage
investments in university research.
5. KMb throughout the Research Cycle
Social media
Plan Consultation
Web site
Partnerships
Town hall
Research forum
Theatre
Posters
Policy brief
PSA
Disseminate Execute
Practice
guideline
Populations
Popular press
Clinical practice
Social
Marketing Intervention
studies
videos
Internships
Surveys, case studies, Evaluate
expert panelists Researcher
exchange
7. Evaluating Inclusivity Action Plan
http://www.youtube.com/watch?v=W94hPM2Bb6k&list=UUkz8O0mnDbgER4a
ZPoWAheQ&index=40&feature=plpp_video
8. Evaluating Inclusivity Action Plan
January 2005: Inclusivity Summit
May 2005: HSPC adopted and
launched IAP
November 2007: IAP Evaluation
Launched (Michaela Hynie and Mina
Singh: York University + HSPC)
December 2007: KM Unit approved
matching funding: policy briefs and
best practice models
February 2008: Evaluation Report Hynie & Singh (2008) The
presented to IAP Steering Committee International Journal of
rec. to York Region Council invest
in 5 new Welcome Centres, create 86
Diversity in Organisations,
Communities and Nations,
jobs, +48,000 newcomer services
delivered
Volume 8, Issue 4, pp.117-
124.
10. South Simcoe: Green Economy Centre
The Green Economy Centre:
an innovative research and
education program that
initiates, supports and
facilitates green economic best
practices, ensuring that the
rural South Simcoe economy is
healthy and sustainable.
http://www.nottawasaga.com/get
11. South Simcoe: Green Economy Centre
Launched: April 2010
Funded: Summer 2010
September 2011:
•604 business contacted
•507 individual visits
•39% interest in Green Economy
programs
•8 loans (total +$1M), 0% interest
approved for green projects creating
18 jobs and maintaining 221 jobs
14. Youth Emergency Shelter - Peterborough
Challenges Social enterprise Impacts
• Structural • Social work students get
budget deficit better training experience
York KMb Unit
• Revolving door • YES gets better trained
employees
• Clients reduce length of stay
• Generate revenue stream
• MTCU funding $60K
• 4 publications, PhD prize
book in progress
16. York’s KMb Unit February 2006- June 2012
Activities
# Faculty Involved 240
# Graduate Students Involved 146
# Information Sessions for Faculty and Students 181
# Information Sessions for Community 201
# Collaborative Opportunities 342
# KMb Projects 105
# KMb Internships 41
# Agencies Involved in KMb Collaborations 218
Funding
Community Project Funding Raised $ 1.07 M
University Contract Funding Raised $ 1.20 M
York Investments in KMb Projects $ .56 M
Total KMb Associated Faculty Grant Funding Raised $ 20.5 M
Total KMb Funding $ 22.804 M
18. KMb guiding principles
Practice Example
Build trust among partners PDA Ltd. Mwananchi Ghana project
Develop capacity for K* York University Knowledge
Mobilization Unit
Use a mix of methodologies CIPPEC
Use peer supports PDA Ltd. Mwananchi Ghana project
Enable knowledge to be co- CIPPEC
constructed
Understand the political, social and PiPP
economic context of the partners
Build a culture of K* for all PiPP
participants
24. Crystal Ball
http://www.youtube.com/watch?v=9b-i0XknSnM
“I wonder what tomorrow has in mind for me
Or am I even in it's mind at all
Perhaps I'll get a chance to look ahead and see
Soon as I find myself a crystal ball
Soon as I find myself a crystal ball”