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Partnering for
Knowledge Mobilization

David Phipps, PhD, MBA
Director, Research Services & Knowledge Exchange
Today’s Agenda




1. What is Knowledge Mobilization
2. Social Media
3. Knowledge Mobilization’s
   crystal ball (including audience
   participation)
Maximize the Impact of Research: Martha Piper (2002)

 “We must translate our
 research findings in the
 human sciences into public
 policy and social programs”

 “Knowledge Transfer in the
 human sciences – the
 transfer of findings into
 policy and programs – is as
 important as technology
 transfer in the engineering
 and natural sciences.”
KMb – what is it?

•   Knowledge Mobilization
    (KMb) is a suite of services
    that supports collaborations
    between non-commercial
    research and expertise and
    the public, private and non-
    profit sectors.
•   KMb (the process) can
    enable enhanced social
    innovation (the outcome).
• KMb is the university’s contribution to social innovation and allows
  partners from the public, private and non-profit sectors to leverage
  investments in university research.
KMb throughout the Research Cycle
 Social media
                                 Plan        Consultation
 Web site
                                             Partnerships
 Town hall
                                             Research forum
 Theatre
 Posters
 Policy brief
 PSA
                Disseminate                Execute
 Practice
 guideline
                                                Populations
 Popular press
                                                Clinical practice
 Social
 Marketing                                      Intervention
                                                studies
 videos
                                                Internships
       Surveys, case studies,   Evaluate
       expert panelists                         Researcher
                                                exchange
KMb Stories
Evaluating Inclusivity Action Plan
 http://www.youtube.com/watch?v=W94hPM2Bb6k&list=UUkz8O0mnDbgER4a
 ZPoWAheQ&index=40&feature=plpp_video
Evaluating Inclusivity Action Plan
January 2005: Inclusivity Summit
May 2005: HSPC adopted and
launched IAP
November 2007: IAP Evaluation
Launched (Michaela Hynie and Mina
Singh: York University + HSPC)
December 2007: KM Unit approved
matching funding: policy briefs and
best practice models
February 2008: Evaluation Report           Hynie & Singh (2008) The
presented to IAP Steering Committee        International Journal of
 rec. to York Region Council invest
in 5 new Welcome Centres, create 86
                                          Diversity in Organisations,
                                           Communities and Nations,
jobs, +48,000 newcomer services
delivered
                                           Volume 8, Issue 4, pp.117-
                                           124.
Green Economy Centre


      http://www.youtube.com/researchimpact#p/a/u/0/J15_lBz5mYU
South Simcoe: Green Economy Centre


The Green Economy Centre:
an innovative research and
education program that
initiates, supports and
facilitates green economic best
practices, ensuring that the
rural South Simcoe economy is
healthy and sustainable.



http://www.nottawasaga.com/get
South Simcoe: Green Economy Centre

Launched: April 2010
Funded: Summer 2010
September 2011:
•604 business contacted
•507 individual visits
•39% interest in Green Economy
programs
•8 loans (total +$1M), 0% interest
approved for green projects creating
18 jobs and maintaining 221 jobs
Toronto Hot Weather Response Plan


                 +




                       http://www.thestar.com/article/462613
Toronto Hot Weather Response Plan
Youth Emergency Shelter - Peterborough

Challenges     Social enterprise         Impacts
• Structural                             • Social work students get
  budget deficit                           better training experience


                         York KMb Unit
• Revolving door                         • YES gets better trained
                                           employees
                                         • Clients reduce length of stay
                                         • Generate revenue stream
                                         • MTCU funding $60K
                                         • 4 publications, PhD prize
                                           book in progress
KMb Tools: ResearchSnapshot
York’s KMb Unit February 2006- June 2012

         Activities
         # Faculty Involved                                  240
         # Graduate Students Involved                        146
         # Information Sessions for Faculty and Students     181
         # Information Sessions for Community                201
         # Collaborative Opportunities                       342
         # KMb Projects                                      105
         # KMb Internships                                   41
         # Agencies Involved in KMb Collaborations           218
         Funding
         Community Project Funding Raised                    $ 1.07 M
         University Contract Funding Raised                  $ 1.20 M
         York Investments in KMb Projects                    $ .56 M
         Total KMb Associated Faculty Grant Funding Raised   $ 20.5 M
         Total KMb Funding                                   $ 22.804 M
KMb guiding principles
KMb guiding principles

  Practice                               Example
  Build trust among partners             PDA Ltd. Mwananchi Ghana project
  Develop capacity for K*                York University Knowledge
                                         Mobilization Unit

  Use a mix of methodologies             CIPPEC
  Use peer supports                      PDA Ltd. Mwananchi Ghana project
  Enable knowledge to be co-             CIPPEC
  constructed

  Understand the political, social and   PiPP
  economic context of the partners

  Build a culture of K* for all          PiPP
  participants
Ahhhh…..
The social media revolution
         http://www.youtube.com/watch?v=3SuNx0UrnEo
How we use YouTube to disseminate results

       http://www.youtube.com/watch?v=lEyrO7nM2m0
York’s KMb Unit February 2006- June 2012

         Technology

         # web hits                                       +5.8M
         # Research Summaries                             200
         # tweets                                         6896
         # twitter followers                              2501
         # delicious bookmarks                            267
         # blog postings (+90,000 views; 143 countries)   332
         # slide share presentations - downloads          75
         Other
         # Publications                                   14
         # KMb Unit Partnerships                          16
         # Institutional Collaborations                   9
Ahhhh…..




    Audience
   Participation
Crystal Ball
          http://www.youtube.com/watch?v=9b-i0XknSnM




                        “I wonder what tomorrow has in mind for me
                        Or am I even in it's mind at all
                        Perhaps I'll get a chance to look ahead and see
                        Soon as I find myself a crystal ball
                        Soon as I find myself a crystal ball”
Knowledge Brokering as a Profession?
Training for Knowledge Brokering?
Social Media?
Systems & networked knowledge mobilization?
A rose by any other name….
Evaluation?
Evidence informed KMb practice & vice versa?




research                            practice
Your turn
So what? KMb in their own words…

 http://www.youtube.com/watch?v=SmIWbsMO93w&list=FLkz8O0mnDbgER4a
 ZPoWAheQ&index=1&feature=plpp_video
David Phipps
dphipps@yorku.ca
http://www.researchimpact.ca

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SASK Literacy Network 121115

  • 1. Partnering for Knowledge Mobilization David Phipps, PhD, MBA Director, Research Services & Knowledge Exchange
  • 2. Today’s Agenda 1. What is Knowledge Mobilization 2. Social Media 3. Knowledge Mobilization’s crystal ball (including audience participation)
  • 3. Maximize the Impact of Research: Martha Piper (2002) “We must translate our research findings in the human sciences into public policy and social programs” “Knowledge Transfer in the human sciences – the transfer of findings into policy and programs – is as important as technology transfer in the engineering and natural sciences.”
  • 4. KMb – what is it? • Knowledge Mobilization (KMb) is a suite of services that supports collaborations between non-commercial research and expertise and the public, private and non- profit sectors. • KMb (the process) can enable enhanced social innovation (the outcome). • KMb is the university’s contribution to social innovation and allows partners from the public, private and non-profit sectors to leverage investments in university research.
  • 5. KMb throughout the Research Cycle Social media Plan Consultation Web site Partnerships Town hall Research forum Theatre Posters Policy brief PSA Disseminate Execute Practice guideline Populations Popular press Clinical practice Social Marketing Intervention studies videos Internships Surveys, case studies, Evaluate expert panelists Researcher exchange
  • 7. Evaluating Inclusivity Action Plan http://www.youtube.com/watch?v=W94hPM2Bb6k&list=UUkz8O0mnDbgER4a ZPoWAheQ&index=40&feature=plpp_video
  • 8. Evaluating Inclusivity Action Plan January 2005: Inclusivity Summit May 2005: HSPC adopted and launched IAP November 2007: IAP Evaluation Launched (Michaela Hynie and Mina Singh: York University + HSPC) December 2007: KM Unit approved matching funding: policy briefs and best practice models February 2008: Evaluation Report Hynie & Singh (2008) The presented to IAP Steering Committee International Journal of  rec. to York Region Council invest in 5 new Welcome Centres, create 86  Diversity in Organisations, Communities and Nations, jobs, +48,000 newcomer services delivered Volume 8, Issue 4, pp.117- 124.
  • 9. Green Economy Centre http://www.youtube.com/researchimpact#p/a/u/0/J15_lBz5mYU
  • 10. South Simcoe: Green Economy Centre The Green Economy Centre: an innovative research and education program that initiates, supports and facilitates green economic best practices, ensuring that the rural South Simcoe economy is healthy and sustainable. http://www.nottawasaga.com/get
  • 11. South Simcoe: Green Economy Centre Launched: April 2010 Funded: Summer 2010 September 2011: •604 business contacted •507 individual visits •39% interest in Green Economy programs •8 loans (total +$1M), 0% interest approved for green projects creating 18 jobs and maintaining 221 jobs
  • 12. Toronto Hot Weather Response Plan + http://www.thestar.com/article/462613
  • 13. Toronto Hot Weather Response Plan
  • 14. Youth Emergency Shelter - Peterborough Challenges Social enterprise Impacts • Structural • Social work students get budget deficit better training experience York KMb Unit • Revolving door • YES gets better trained employees • Clients reduce length of stay • Generate revenue stream • MTCU funding $60K • 4 publications, PhD prize book in progress
  • 16. York’s KMb Unit February 2006- June 2012 Activities # Faculty Involved 240 # Graduate Students Involved 146 # Information Sessions for Faculty and Students 181 # Information Sessions for Community 201 # Collaborative Opportunities 342 # KMb Projects 105 # KMb Internships 41 # Agencies Involved in KMb Collaborations 218 Funding Community Project Funding Raised $ 1.07 M University Contract Funding Raised $ 1.20 M York Investments in KMb Projects $ .56 M Total KMb Associated Faculty Grant Funding Raised $ 20.5 M Total KMb Funding $ 22.804 M
  • 18. KMb guiding principles Practice Example Build trust among partners PDA Ltd. Mwananchi Ghana project Develop capacity for K* York University Knowledge Mobilization Unit Use a mix of methodologies CIPPEC Use peer supports PDA Ltd. Mwananchi Ghana project Enable knowledge to be co- CIPPEC constructed Understand the political, social and PiPP economic context of the partners Build a culture of K* for all PiPP participants
  • 20. The social media revolution http://www.youtube.com/watch?v=3SuNx0UrnEo
  • 21. How we use YouTube to disseminate results http://www.youtube.com/watch?v=lEyrO7nM2m0
  • 22. York’s KMb Unit February 2006- June 2012 Technology # web hits +5.8M # Research Summaries 200 # tweets 6896 # twitter followers 2501 # delicious bookmarks 267 # blog postings (+90,000 views; 143 countries) 332 # slide share presentations - downloads 75 Other # Publications 14 # KMb Unit Partnerships 16 # Institutional Collaborations 9
  • 23. Ahhhh….. Audience Participation
  • 24. Crystal Ball http://www.youtube.com/watch?v=9b-i0XknSnM “I wonder what tomorrow has in mind for me Or am I even in it's mind at all Perhaps I'll get a chance to look ahead and see Soon as I find myself a crystal ball Soon as I find myself a crystal ball”
  • 25. Knowledge Brokering as a Profession?
  • 28. Systems & networked knowledge mobilization?
  • 29. A rose by any other name….
  • 31. Evidence informed KMb practice & vice versa? research practice
  • 33. So what? KMb in their own words… http://www.youtube.com/watch?v=SmIWbsMO93w&list=FLkz8O0mnDbgER4a ZPoWAheQ&index=1&feature=plpp_video