10. ADAPTIVE CONTENT
Structured content that can be targeted by device type or
personalized by context (i.e. time, location, user data)
ADAPTIVE LAYOUTS
Different layouts for different device types, including “not
fully responsive” designs that “snap” to sizes
15. “Responsive design is client-side, meaning
the whole page is delivered to the device
browser (the client), and the browser then
changes how the page appears in relation
to the dimensions of the browser window.
http://www.huffingtonpost.com/garrett-goodman/adaptive-design_b_2344569.html
16. “Adaptive design is server-side, meaning
before the page is even delivered, the
server detects the attributes of the device,
and loads a version of the [content] that is
optimized for its dimensions and native
features.
http://www.huffingtonpost.com/garrett-goodman/adaptive-design_b_2344569.html
18. There is no Mobile Web.
There is only The Web,
which we view in different ways.
There is also no Desktop Web.
Or Tablet Web. Thank you.
—Stephen Hay
32. If we go responsive, can we serve
a different homepage?
33.
34. ADAPTIVE LAYOUTS + CONTENT
Adaptive content is:
_Structured: Chunked content with a finer grain of granularity
_Targeted: Alternate forms of content served based on
“contextual” triggers: time, location, personalization, device)
Adaptive layouts are:
_Different layouts that “snap” at different breakpoints; or
_Different layouts for specific pages or templates; or
_Different layouts for specific features