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ADAPTING OURSELVES TO    ADAPTIVE CONTENT@karenmcgrane
“Fragmenting our content acrossdifferent “device-optimized”experiences is a losing proposition,or at least an unsustainabl...
“You can’t afford to create a piece ofcontent for any one platform.Instead of crafting a website, youhave to put more effo...
We’re about to usher in a golden age       of PDFs on the iPad.                          Paul Ford, @ftrain
“Existing art and production staffersfrom the print side would beresponsible for making two iPadlayouts (one in portrait a...
All I see is an  entire organization screaming,“WE WANT IT TO BE THE EIGHTIES          GODDAMMIT.”        Condé Nast Is Ex...
COPE:CREATE ONCE,PUBLISH EVERYWHERE              COPE: Create Once, Publish Everywhere
CONTENTPROVIDERSMUSICPARTNERS    NPR, Open Content and API’s, O’Reilly Oscon   14
NPR.ORG                NPR Digital Media Examples          NPR, OpenCOPE and API’s, O’Reilly Oscon                of Content
NPR.ORGPLAYER          NPR Digital Media Examples          of COPE
NPR NEWSiPHONE APP
NPR MOBILEWEB SITE
NPR ADDICTIPHONE APPProduced by a public user,based entirely on the NPR API
NPR ON THEPUBLIC RADIOPLAYER
NPR ONWBUR
NPR ONMPR
NPR ONiGOOGLE
NPR INiTUNES
NPR’SCMS
NPR’S API
BUSINESS VALUE?
31,000                           2010 iPAD ISSUE SALES         22,000                  13,000                            1...
NPR PAGE VIEWS   88 Million  43 Million
“Over the last year, NPR’s total pageview growth has increased by morethan 80%.How did we get that much growth?Our API.   ...
“The biggest impact that the API has made,however, is with our mobile strategy. TheAPI has enabled NPR product owners tobu...
Our goalis building a once           isall together             to haveBringing it to publish intoInstead ofOur aimultimat...
THE FUTURE OFADAPTIVE CONTENT
Intelligent                 Flexible              Structured  Nimble                        Agile                 Adaptive...
MOBILE                       WEB       MOBILE           WEBSITE                                  APPS  SOCIAL             ...
REUSABLE CONTENT STORE
MULTIPLE SIZESMEANINGFUL METADATAWRITTEN FOR REUSE
WHY ARE NEWS ORGANIZATIONSTHE INNOVATORS?
MastheadHed: Headline, heading, head or title ofa story, rarely a complete sentence.Dek: Deck, blurb, or article teaser or...
It’s scary to think about your packagedevolved into different content elements.It takes imagination and understanding to  ...
THE PRIMACY OF PRINT
Thinking about where content will“live” on a “web page” is pretty 1999.                  Lisa Welchman, @lwelchman
MOBILE                      WEB       MOBILE           WEBSITE                                 APPS  SOCIAL               ...
MOBILE                      WEB       MOBILE           WEBSITE                                 APPS  SOCIAL               ...
MOBILE                      WEB       MOBILE           WEBSITE                                 APPS  SOCIAL               ...
MOBILE                       WEB       MOBILE           WEBSITE                                  APPS  SOCIAL             ...
THE MARRIAGE OFCONTENT AND FORM
“Traditional publishing and contentmanagement systems bind contentto display and delivery mechanisms,which forces a recycl...
“A semantic content publishingsystem creates well-defined chunksof content that can be combined inwhatever way is most app...
WHAT DO WE NEEDTO GET THERE?
MULTIPLE SIZESMEANINGFUL METADATAWRITTEN FOR REUSE
WRITE FOR THE CHUNK, NOT THEPAGEDEMYSTIFY METADATABETTER CMS WORKFLOW
TRUNCATION IS NOT ACONTENT STRATE...
BLOBS vs. CHUNKS
NPR’SCMS
Page Title                 Example: Widget-o-Rama: FancyWidget No. 5PRODUCT DESCRIPTION—ANSWERS THE QUESTION “WHAT IS IT?”...
CSS           Display           Styles          ADAPTIVE          CONTENT  Data                Content  Model             ...
DEMYSTIFYING METADATA
METADATA PROGRAMMATICALLYBUILDS PAGES
Metadata is the new art direction.                  Ethan Resnick, @studip101
METADATA HELPS PRIORITIZECONTENT
METADATA SUPPORTSPERSONALIZED CONTENT
BETTER CMS WORKFLOW
Content admins hate all the fields.But the reason they hate all the fields       is the workflow is bad.                  ...
CMS IS THE ENTERPRISESOFTWARE THAT UX FORGOT
CONTEXTUAL INQUIRYUSER PERSONASUSER SCENARIOSTASK ANALYSISWORKFLOW MAPPINGCARD SORTINGCONTENT MODELINGITERATIVE PROTOTYPIN...
“The happier people are,the better their content will be,the more content they’ll produce.               —Patrick Cooper, ...
“Beautiful software, even for back-endusers, is becoming an expectation.We’re moving in this directionbecause we now under...
USE MOBILE AS A WEDGE.
The more structure you put intocontent the freer it will become.                Rachel Lovinger, @rlovinger
SEPARATION OF CONTENTFROM DISPLAY.(FOR REAL THIS TIME.)
The future of content management     systems is in their ability to capture the content in a clean,  presentation-independ...
DESIGN WITH AND FORSTRUCTURED CONTENT.
I’ve never seen anyone regret havingflexibility in how they deploy content.                           Jeff Eaton, @eaton
THANKS!ROCK ON!@karenmcgranekaren@bondartscience.comwww.bondartscience.com+1 (917) 887-8149
THANKS!ROCK ON!@karenmcgranekaren@bondartscience.comwww.bondartscience.com+1 (917) 887-8149
THANKS!ROCK ON!@karenmcgranekaren@bondartscience.comwww.bondartscience.com+1 (917) 887-8149
THANKS!ROCK ON!@karenmcgranekaren@bondartscience.comwww.bondartscience.com+1 (917) 887-8149
THANKS!ROCK ON!@karenmcgranekaren@bondartscience.comwww.bondartscience.com+1 (917) 887-8149
THANKS!ROCK ON!@karenmcgranekaren@bondartscience.comwww.bondartscience.com+1 (917) 887-8149
THANKS!ROCK ON!@karenmcgranekaren@bondartscience.comwww.bondartscience.com+1 (917) 887-8149
THANKS!ROCK ON!@karenmcgranekaren@bondartscience.comwww.bondartscience.com+1 (917) 887-8149
THANKS!ROCK ON!@karenmcgranekaren@bondartscience.comwww.bondartscience.com+1 (917) 887-8149
THANKS!ROCK ON!@karenmcgranekaren@bondartscience.comwww.bondartscience.com+1 (917) 887-8149
THANKS!ROCK ON!@karenmcgranekaren@bondartscience.comwww.bondartscience.com+1 (917) 887-8149
THANKS!ROCK ON!@karenmcgranekaren@bondartscience.comwww.bondartscience.com+1 (917) 887-8149
THANKS!ROCK ON!@karenmcgranekaren@bondartscience.comwww.bondartscience.com+1 (917) 887-8149
THANKS!ROCK ON!@karenmcgranekaren@bondartscience.comwww.bondartscience.com+1 (917) 887-8149
THANKS!ROCK ON!@karenmcgranekaren@bondartscience.comwww.bondartscience.com+1 (917) 887-8149
THANKS!ROCK ON!@karenmcgranekaren@bondartscience.comwww.bondartscience.com+1 (917) 887-8149
THANKS!ROCK ON!@karenmcgranekaren@bondartscience.comwww.bondartscience.com+1 (917) 887-8149
THANKS!ROCK ON!@karenmcgranekaren@bondartscience.comwww.bondartscience.com+1 (917) 887-8149
THANKS!ROCK ON!@karenmcgranekaren@bondartscience.comwww.bondartscience.com+1 (917) 887-8149
THANKS!ROCK ON!@karenmcgranekaren@bondartscience.comwww.bondartscience.com+1 (917) 887-8149
THANKS!ROCK ON!@karenmcgranekaren@bondartscience.comwww.bondartscience.com+1 (917) 887-8149
THANKS!ROCK ON!@karenmcgranekaren@bondartscience.comwww.bondartscience.com+1 (917) 887-8149
THANKS!ROCK ON!@karenmcgranekaren@bondartscience.comwww.bondartscience.com+1 (917) 887-8149
THANKS!ROCK ON!@karenmcgranekaren@bondartscience.comwww.bondartscience.com+1 (917) 887-8149
THANKS!ROCK ON!@karenmcgranekaren@bondartscience.comwww.bondartscience.com+1 (917) 887-8149
THANKS!ROCK ON!@karenmcgranekaren@bondartscience.comwww.bondartscience.com+1 (917) 887-8149
THANKS!ROCK ON!@karenmcgranekaren@bondartscience.comwww.bondartscience.com+1 (917) 887-8149
THANKS!ROCK ON!@karenmcgranekaren@bondartscience.comwww.bondartscience.com+1 (917) 887-8149
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THANKS!ROCK ON!@karenmcgranekaren@bondartscience.comwww.bondartscience.com+1 (917) 887-8149 Adapting Ourselves to Adaptive Content

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THANKS!ROCK ON!@karenmcgranekaren@bondartscience.comwww.bondartscience.com+1 (917) 887-8149

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