The First Hurdle: Set Appropriate Barriers to Entry
KEEP LOGIN IN CONTEXT
Having to register or login to a site can be an obstacle to
users who want to comment. Because users have to shift
their focus to a different task, they can become distracted USA Today allows users to register without navigating
or decide to give up. away from the article page.
Ideally, users should be able to log in or register for the
site without losing the context of what they’re doing and
forgetting their place.
Overlays and expanding forms allow users to log in or
register and then quickly return to the task at hand.
On the Huffington Post, users can log in via an overlay
and are not taken away from the article page or the
20 Content + Commentary | September 2008