The New World Order: Treat Comments as Content
DON’T BURY GOOD
Some sites (like Wired, which should know better) don’t
feature commentary at all.
Despite having active comment threads on article pages,
the homepage and magazine table of contents don’t
mention how many comments each article has.
This makes the site seem unnecessarily static and top-
Other sites relegate commentary to separate pages or
sections of the site, creating a “user-generated ghetto”
that beneﬁts no one.
43 Content + Commentary | September 2008