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EXERCISE 1: PRODUCT STRATEGY You Content Strategy: Content is King!

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EXERCISE 1: PRODUCT STRATEGY
You have developed the proverbial “better mousetrap.” You’re clearly a
successful innovator. Now, it’s time to put your innovation skills to work
developing a content strategy to support your new product.
On the next page, answer the following questions about your new
mousetrap and its benefits:

Who do you want to buy your mousetrap?
Moms? Schools? Restaurants? Animal-rights activists? Rube Goldberg?
What values does your brand stand for?
Health? Cleanliness? Speed? Hatred of vermin?
How do you plan to make money?
Repeat sales? Subscriptions? Advertising?

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  • very useful, thanks for sharing!
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  • Food for thought. Nice presentation.
    Thanks for sharing.
    Guillermo
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