You don't get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers. In the US today, one-third of people who browse the internet on their mobile phone say that's the only way they go online—for teens and young adults, those numbers are even higher. It's time to stop avoiding the issue by saying "no one will ever want to do that on mobile; "chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it — and what the risks when you don't make content accessible to mobile users. Already convinced it's important? She'll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
15. “
In industry after industry, the new
technologies that brought the big,
established companies to their knees
weren’t better or more advanced —
they were actually worse. The new
products were low-end, dumb, shoddy,
and in almost every way inferior.
—The New Yorker
38. Mobile was the final frontier in the
access revolution. It has erased the
digital divide. A mobile device is the
internet for many people.
— Susannah Fox, Pew Research
39. 44%
OF THE FORTUNE 100
DON’T HAVE A MOBILE
WEBSITE.
Source: Pure Oxygen Mobile
74. Which content should we include
(or exclude)?
Should long pages be broken into
shorter ones?
Will it work to reuse headings as
links?
Will it work to truncate body copy
for teasers?
What fallbacks can we provide if
our desktop content just won’t
work?