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• What are my business objectives?
• What do my users want to do?
• What does my brand stand for?
De te gy
sig tra
nS S
tra
teg te nt
y C on
Product Strategy


• How will users interact with it? • What do we want to say?
• How will it be structured? • Where will we get the content?
• What will it look like? • Who will maintain it?




Technology
Strategy


• How will we build it?
• Who will maintain it?
43

Publié dans : Technologie, Design
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  • Its a great session.
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  • Hey
    yup it was a great session - learned a lot from Karen about content strategy and some great insights, and also created one of the most innovative moustraps ever!!!!
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  • Attended Karen's workshop at UX London today, where she gave this presentation. Excellent insight into Content Strategy. If you get a chance, I'd strongly recommend taking the time to go through this.
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