#Dtic2014 VisitOSLOs content strategy. It's all about the digital footprint.
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VisitOSLOs digital content strategy, and how this relates to the overoll strategy of the company. It's about getting views aand viewrs of Oslo content - as many places as possible. A slightly disruptive approach to this topic - have a look! Presentation at the Digital Tourism Innovation Campus 2014 in Barcelona
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#Dtic2014 VisitOSLOs content strategy. It's all about the digital footprint.
- 1. VisitOSLOs digital content strategy -It’s all about the digital footprint Digital Tourism Innovation Campus 2014, Barcelona Katrine Mosfjeld, Director of digital development, VisitOSLO, @KMosfjeld
- 4. After the evaluation process, these choices will lead the way for VisitOSLO 1. Oslo is more important than VisitOSLO 2. We need the same goals as the industry Turnover 3. It’s important to activate the people of Oslo www.visitoslo.com 4. Boost events in the city 5. VisitOSLO must take a pioneer role in digital marketing
- 5. After the evaluation process, these choices will lead the way for VisitOSLO 1. Oslo is more important than VisitOSLO 2. We need the same goals as the industry Turnover 3. It’s important to activate the people of Oslo www.visitoslo.com 4. Boost events in the city 5. VisitOSLO must take a pioneer role in digital marketing
- 6. After the evaluation process, these choices will lead the way for VisitOSLO 1. Oslo is more important than VisitOSLO 2. We need the same goals as the industry Turnover 3. It’s important to activate the people of Oslo www.visitoslo.com 4. Boost events in the city 5. VisitOSLO must take a pioneer role in digital marketing
- 12. www.visitoslo.com …It’s all about conquer these screens with good Oslo content!
- 13. Oslos Digital Footprint -Whats that all about?
- 14. Oslos digital footprint – key measurements 1. Actions from VisitOSLOs followers 2. Content created by others; 3. Exposures of VisitOSLOs own content
- 15. 1. Actions from our own followers
- 16. Facebook
- 17. Instagram
- 18. Twitter
- 19. 2. Content created by others
- 20. #diggeroslo – crowdsourcing inspiration for new design
- 24. And even boosting an occational blogpost with traffic
- 25. 3. Exposures of VisitOSLOs own content
- 26. Main content: Products News, articles and sections & other product bundelings 6 languages
- 32. What’s on!
- 33. Usability also increases exposures of our own content
- 34. Responsive website Increased traffic from Google organic, increased exposures per mobile user.
- 35. Listings as inspirations and triggers.
- 36. Oslo - Official City App
- 38. Partner API displaying our product information to their audience
- 40. VisitOSLO just opened the API to our product database
- 41. The idea boost the different Oslo services in their own digital space, towards their customers
- 42. Nettavisen first with event calendar
- 43. Aftenposten are making their calendar this fall
- 44. There will be a hackaton on our data next spring
- 45. An agency is working with a concept for an unknown customer.
- 46. And who will be the first to make something better than our own sites and apps?
- 47. Open API disrupts ordinary business models But increases Oslos digital footprint And prepares us for the next web
- 48. Oslo’s digital footprint – Key figures first 6 months 1. Actions from VisitOSLOs followers: 521 903 2. Content created by others: 269 734 3. Exposures of VisitOSLOs own content: 11 092 773