KPKinteractive CEO Karin Koser describes the ever-changing social media landscape and the roles social media play in contemporary life.

1. SOCIAL MEDIA 101 *Everything you wanted to know about Social Media but were afraid to ask GACTE Annual Conference|July 2010

2. Let’s get this out of the way *I am a Facebook stalker. It’s because of my daughter. 2

4. Get Schooled Before You Join the Conversation

5. Brief Results of Educator & Parent Survey

6. Overview of Facebook & Best Practices

7. Overview of LinkedIn and Best Practices

8. Overview of Other SM & Best Practices

9. Responding to Comments

11. Visiting social sites is now the fourth most popular online activity – ahead of personal email. - Nielsen, Global Faces & Networked Places, 2009 5

12. How do you define Social Media, or sex, for that matter? Officially, social media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”

13. 7 It’s also a fancy way to describe the zillions of conversations people are having online 24/7.

14. Social Media Networks vs. Broadcasting 8 Social Media Networks: Connect via - Facebook Twitter Tumblr Foursquare LinkedIn Social Media Broadcasting Broadcast your life or your interests – YouTube Vimeo, or in the case of Jessi Slaughter – StickyDrama! Ew!

15. Results of KPKi parent survey 9

16. 10

17. Facebook reaches 500,000 usersJune 2010, up from 400,000 in Feb. 2010 11

19. Share photos, links, opinions, professional info

23. Multiple administrators

24. Promote your group

26. 65 million

28. A professional network of teachers, educators, and business people interested in integrating technology into the education of students. Members help develop new innovative ways to develop an educational atmosphere where technology is seamlessly incorporated into the everyday learning of students.

29. Owner: Greg Limperis | 4,011 members | Share

30. Teacher's Lounge

31. Are you a K-12 teacher who needs to network with other teachers from all around the world? Do you have something that really works and would like to share it with the group? Then this is the place to socialize....In the TEACHER'S LOUNGE.

32. Yesterday’s Activity: Jobs (2)

34. Connect with co-workers, professional organizations, classmates, etc.

36. Enables readers to send and read text-based messages (“tweets”) that are up to 140 characters

38. OTHER FORMS OF SM

40. Provide reliable information

41. Eliminate or ignore clear disinterest

42. Encourage involvement

44. Identify the type of feedback

45. Straight-forward problems

46. Constructive criticism

47. Merited attack

50. QUESTIONS Contact KPKinteractive Karin Pendley Koser karin@kpkco.com www.twitter.com/kpkoser1