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10© 2015 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member
firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
The data tells us:
When asked how companies
plan to respond to the
disruption?
Greater use of data and
analytics is the No.2 response
No.3 = greater use of
emerging technology
No.4 = addition of new
technology experts
• Enterprise-wide Big Data platform
• Powers strategic partnerships and relevant
customer experiences through Amex Offers
• Amex Big Data Labs
• Designed to “democratize” big data with self-
service tools, APIs, and libraries of algorithms
• Multiple social and mobile applications
• Leveraging data and improving customer
experience
• Leveraging item-level “holy grail”
transaction data outside Amex network
• Partnership with global retailers and restaurant
chains to offer additional services to customers
Case Study: American Express
Transform data into significant value
Tech disruptors - especially those
related to analytics, mobility, and the
digital enterprise - are viewed
as the most impactful of
all 25 disruptors assessed
Source of information on American Express: http://www.enterprisetech.com/2014/10/17/hadoop-new-backbone-american-express/

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