KPN M2M introduces MySafeGuard - a Personal Emergency Response System (PERS).

1. 1

2. The history of KPN: an overview of 150 years
1852
First public telegraph
connection by state
1941
Completely
automated
telephone network
2
1998
Rise of e-mail and internet
(analog and ISDN)
1980
Rise of telematica
(integration of
telecommunications and
informatica)
2013
KPN to deploy 4G as first
operator in The Netherlands
2006
KPN celebrates 125
years of telephony in
The Netherlands
1993
Rise of mobile
telecommunications
(GSM technology)
1950
Introduction of semipublic
wireless network (Simplex)
1881
Introduction public
telephony in NL
2002
Rise of broadband
internet (xDSL)
1970
First car phone
network
2008/2009
Pilots for fiber
2004
Rise of mobile
data services
(UMTS technology)

3. KPN in brief: the Dutch Touch Worldwide
Sales
2012:
€ 7,5 bln
Sales
2012:
€ 3.4 bln
Market
share:
40-45%
Sales
2012:
€ 804 mln
3
Market
share:
~20%
Market
share:
15,6%

4. KPN and Corporate Social Responsibility
The New World of Work
Objective: KPN as a
recognised example of the
New Way of Working.
Responsible energy use
Objective: Climate neutral
in 2020.
People connected
Objective: Social contact
for all people is taken for
granted.
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5. KPN M2M Presents:
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6. Market situation
35% of elderly/disabled people feel limited
in their mobility
65% of them stopped doing their everyday
activities
Caretakers worry about the wellness and
safety of the ones they take care of
65% of caretakers would feel much better if
the people who they take care of, could use
an alarm anytime, anywhere, whenever the
situation demands it
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7. Nowadays people wish for more:
Mobility
• In order to rehabilitate from illness, be
able to move freely and therefore to
live
Safety
• Knowing that help is always nearby
Security
• You are assured of your wellbeing someone is guarding over you
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8. KPN M2M’s MySafeGuard
©
KPN Machine2Machine offers a fully integrated solution:
MySafeGuard
Facilitating assistance anytime, anywhere, when the
situation demands it
Establishing two-way communication with a:
•
•
Care institution
•
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Personal helpdesk
Relative or caretaker

9. Integrated solution
Reliable & proven technology
• User-friendly devices
• Tested, reliable and ready to use devices
Right telecom services
• Best multi-network European coverage
• One flat fee & no financial surprises
• Provider independent
High-end location monitoring
• Quick insight in the location of people of interest
• Detailed location information
• 24x7 Access to location monitoring services
Portal environment
• Accessible from desktops, iPads and mobile devices
• Proven Location Based Services technology
• Possibility to track a single person, different people or groups at
the same time
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10. Target groups
Patients
Caretakers
Care
institutions
Lone
workers
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“I want to move independently as long as possible, I want to feel safe when moving outside.
When carrying a MySafeGuard device I know that I can always contact one of my relatives or my
care institution by pressing one button. When I’m not able to communicate anymore, my device
communicates my location anyway so that people can find and help me.”
“I can’t always be near my patient but I want to take care of him in the best way I can. The idea
that my patient can reach me or a care institution whenever he wants, gives me a good and safe
feeling.”
“We want to offer patients full service and care whenever they are in need. MySafeGuard offers
the right service for that.”
“Today’s workforce is mobile; as an employer I am required to keep my employees safe, this
includes knowing where they are in an emergency.”

11. Three types of defining locations
1. Track a route
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2 Geofence
3 Single shot location

12. How does it work?
Function 1
Function 2
Function 3
Press alarm button, send out
location and set-up call
Set-up a call to a care employee or
another preferred number
(on Lola only one preset number)
G-shock detection: fall detection
Alarm will be send out when patient
falls down and/or stopped moving
Function 4
Function 5
Roaming limitations
Safety zone: alarm message goes
out when person moves beyond the
predefined boundaries
Advanced reporting for customers
Monitoring the user base
• No use possible outside the
EU 33 zone
• No possibility to preset / call
foreign numbers
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13. Choose between two devices
Lola
•
•
•
•
•
•
GPS, GSM, GPRS Speaker phone
Geofencing, G-shock, Real time positioning
5,4 x 4,0 x 1,6 cm
One preset number
Fall detection included
Pricing on request
GT300
•
•
•
•
•
•
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GPS, GSM, GPRS Speaker phone
Geofencing, G-shock, Real time positioning
8,7 x 4,4 x 1,7 cm
Multiple preset numbers
Fall detection included
Pricing on request

14. Proposition
Subscription summary
Voice
Limitless (Fair Use Policy 30 minutes, pooled) in Europe
Data
2 Mb (Fair Use Policy)
Activation term
6 months (Grace period)
Minimum term of master
agreement
3 years
Minimum term of device usage
12 months - 24 months
End of term
End of term can be requested via portal. Your subscription will end
at the end of the calendar month
Minimum order
Minimum order of devices for Retail is 50. For resellers is 250.
Commitment
No commitment on #
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15. Order & guarantee
Orders and guarantees
Devices will be sold at a minimum of 50
pieces
Within a batch several types of devices are
possible
12 month guarantee (devices and SIM)
activated when rendered up
No refund but working device in place
(refurbished)
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16. Coverage of KPN M2M MSG
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Presentatie Locate

17. Countries (EU 33)
Coverage of KPN M2M Locate:
Austria
France
Luxembourg
Spain
Belgium
Germany
Malta
Sweden
Bulgaria
Greece
The Netherlands
Switzerland
Croatia
Hungary
Norway
United Kingdom
Cyprus
Iceland
Poland
Gibraltar
Czech Republic
Italy
Portugal
Denmark
Latvia
Romania
Estonia
Liechtenstein
Slovenia
Finland
Lithuania
Slovakia
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Presentatie Locate

18. CRM: Managing connections and devices
in the MSG sales portal
Contract Management
• Documentation of contracts
• Contract Management
• Additional Services ordering
Device Management
• Order devices
• Do it yourself configuration
• Guarantee process
• End single connections
• Activate devices
Insight
• Invoices
• Devices overview
• Reporting
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19. Marketing approach
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20. ©
MySafeGuard marketing strategy
For MySafeGuard, we will ensure that the basic activities of social media and
content marketing are quickly put in order. Below an overview of the modules on
which we are focusing in this regard.
1. Intelligence
Measure lead
data and social
data
2. Content
LinkedIn,
Twitter,
Slideshare
3. Community/
Content
Manager
Lead Generation
4. Channels
Focus on
Influencers
5. Employees
KPN Social
ambassadors

21. ©
MySafeGuard in short
• Simple and reliable device, easy to use
• Direct two-way voice connection with the
person/institution behind the button
• Possibility to indicate predefined Safety zones
• Web portal accessible via Internet 24/7
• Location services available by GSM and GPS
• Always attainable with KPN’s (preferred)
network(s) in Europe
• Alarm centre connection possible via API
• Self-service portal for ordering, re-ordering and
managing devices
• Supportive marketing strategy included
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22. MySafeGuard
•
•
Anytime, anywhere
Freedom, independancy, safety
and care
Contact us at:
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www.kpn.com/m2m
Twitter: @KPNM2M