Bridal wear Fashion and industry

1. INDIANBRIDAL WEAR
BY
KUMUD SHUKLA

2. INDIAN BRIDAL WEAR DIVERSITY
• The attire that a bride wears on her wedding day is
deeply connected with the customs and traditions of
the family and the community
• Most Indian bridal wedding saris are luxurious and are
made from silk inter-fused with gorgeous gold thread
work
• Heavy silk drapes are now being replaced by their
lighter counterparts
• The demand for light weight silk saris is increasing and
weavers are adding in new techniques in design and
weaving
• The bride wears a saree or a lehenga according to the
region

3. PUNJABI BRIDE
Punjabi brides
traditionally cover their
heads with a shawl
called dupatta ornamen
ted with gold thread,
ribbons and tinsel
appliques.
The maternal uncle and
aunt of the bride adorn
the bride’s wrist with
white and red bangles
and an ornament made
up of gold or silver
known as kalira(jingle)

4. LADHAKHI BRIDE
Ladakhi brides wear the perak,
a traditional headdress
decorated with turquoises,
corals and gold or silver amulet
cases.
Their faces should be veiled
with a kind of net made of river
pearls
The perak is a status symbol for
a Ladakhi woman, her wealth
and position are shown by the
number and quality of the
stones decorating it. Turquoise
is the perak's dominant
element. In fact, the word
"perak" is said to be derived
from the word "per", an old
Ladakhi term for turquoise.

5. KINNAUR SPITI BRIDE
Brides from Kinnaur wear
veils over their faces made
of silver chains; a large
silver necklace with
elaborate enameled inserts;
enormous silver Buddhist
charm boxes suspended on
a waist cord.

6. KASHMIRI BRIDE

7. HIMACHAL BRIDE

8. RAJASTHANI BRIDE
Gota is a kind of lace that is attached to the
pallu and hem of the saree. Gota work is
specifically for the bride and can be attached
to any saree.
Brides cover their faces with dupatta and
wear a headgear called sheesphul.

9. MAHARASHTRIAN BRIDE
Paithani silk saree that hail from the
region of Aurangabad are one of the
most expensive sarees in India.
The Maharashtrian bride most often
wears a Paithani. It is fabled that
Paithani sarees have real gold thread
work on them.

10. KANNADA BRIDE

11. TAMIL BRIDE
Kanjeevaram sarees are
the pride of South-Indian
women.
Although it a saree that
is a native of Kuchipuram
in Tamil Nadu, almost all
South-Indian brides wear
Kanjeevarams.
They are known by their
exquisite temple
borders.

12. KERALA BRIDE
The Pattu saree is a creation in
Kerala.
The serenely white and gold
saree is most commonly seen at
Kerala weddings.
Also, many Christian brides
from different parts of the
country wear the white Pattu
sarees keeping with tradition.

13. BENGALI BRIDE
In Bengal the bride wears a red saree
usually made up of silk or a banarasi saree.
Bengali brides wear a traditional crown
called makuta made of shola pith.
Shola is a unique wild plant used in several
areas of India for creating various types of
personal and festive ornaments.
It is a small bush growing in Bengal. Inside
its stems is white spongy fiber called pith.
So, ornaments are made from it with great
imagination and skill.
They may be additionally decorated with
gold or silver threads, wire or foils.

14. MANIPURI BRIDE
Brides from Manipur wear a very interesting
traditional dress called potloi.
It is heavy and not that much comfortable
but looks amazingly beautiful.
The skirt of potloi is called kumin and is
traditionally decorated with mirror and
applique work and embroidery.
The pattern usually consists of seven to ten
lines. Earlier, kumin was made of pure silk
but now it can be replaced with satin.
Traditional colours for the kumin are red and
green.
The bride also wears a headgear
kok resembling a crown, and
numerous necklaces.

15. INDIAN BRIDAL WEAR DESIGNERS
• NeetaLulla
One of the most acclaimed fashion
designers of India
Won National Film Awards not once,
but 4 times because of her magnum
opus creations – a perfect blend of
traditional and contemporary designs
Some of her best works have been
seen in the movie “Jodha Akbar”.
Uses shades of gold, ivory, black, pink,
blue, red and green.
Correct usage of soft fabrics like silk,
crepe, chiffon, georgette and net
embedded with elegant embroidery
provides sophisticated look.

17. Ritu Kumar
Couture and one of Indian’s leading
fashion designers.
Ritu has created a unique style of her
own which embraces ancient Indian
handicrafts such as bandhani, chikan
and zardozi work and combines them
with a modern finesse to create
gorgeous outfits.
Her bridal collections are charming
and comfortable.
Each garment designed by Ritu is a
beauty with delicately crafted zari
work and embroidery in rich fabrics
like silks, crepes, georgettes and
tissues.

18. Tarun Tahilani
He is a noted Indian fashion designer
best known for the way he infuses
Indian craftsmenship and textile
heritage with European touches.
A wide range of styles trademark his
drapes and subtleness.
His bridal collections are about
celebrating Indian cultural heritage
and incredible traditions.
Today, he is the master of drape and
is one of the most sought after and
successful fashion designers in the
country who has clients from across
the globe.

20. Abu Jani and Sandeep Khosla
This designer duo recently
completed 25 years in the
fashion industry and are true
pioneers in India’s world of style.
The Abu-Jaani brand always
stands for pure Indian luxury, be
it their more than perfect chikan
work or zardozi outfits.
The ABU SANDEEP label uses the
finest fabric, exquisite
embroideries and the finest
detailing to create the best

22. Manish Malhotra
He is one of India’s most successful
and globally recognized fashion
designers.
His name is synonymous with
Bollywood as he has designed for
many leading actresses and films.
He creates sensational designs with
traditional Indian colours and
embroideries.
Known as one of the most coveted
designers for brides and bridegrooms
all over the world.

25. Sabyasachi Mukherjee
Known for his classic designs
with an Indian touch,
Sabyasachi is one of India’s first
designers who pioneered the
use of unusual fabrics, texturing
and detailing, adding dazzling
embellishments in vibrant
colors.
His bridal wear designs are
inspired by the joys and rituals
associated with Indian
weddings.
It’s all about traditional richness
and hues that work well with
Indian features.

27. J J Valaya
He is a noted Indian fashion
designer from New Delhi.
The House of Valaya, a luxury
fashion and design house was
founded by him, along with his
brother TJ Singh in 1992.
He is a founding member of
Fashion Design Council of India
and the first global brand
ambassador of Crystal giant
Swarovski.
He has been designing for men
and women and has bridal
collections for over 20 years.
Known for his knack of combining
clothes, his designs are unique
and elegant in every way.

28. Rohit Bal
He’s one of India’s most exceptional talents
in the fashion world.
As a designer, he’s known for his thorough
attention to detail.
His designs are intricately crafted and often
depict the traditional embroidery techniques
and textiles of his native Kashmir.
His designs are free of any embellishments
like rhinestone, sequins or crystals.
He’s one of the Indian designers whose
collections are stocked by International
fashion houses.
The bridal lehenga is not a part of his
collections, he only designs them on
requests for weddings

30. Anita Dongre
Her designs have graced India’s most
elite and famous personalities be it on
the runway, in movies or her design
labels.
Her natural flair for design and style
enables her to design collections that
voice the taste of the new age 21st
century Indian woman.
Anita launched her couture line ANITA
DONGRE TIMELESS which caters to
custom made occasion wear.
She personally meets clients and
creates stunning outfits that are
perfect for the buyer.

32. Unorganised market for bridal wear
• Major markets : Delhi, Mumbai, Jaipur
• 88% unorganised market for bridal wear in India
• Currently, ethnic wear is dominated by the
unorganized sector
• The quest for convenience as well as fashion has
the unorganised sector booming at value prices.
• Overall, the increasing number of women within
the working force, coupled with the keen desire to
experiment, leads to an increase in the acceptance
of contemporary ethnic wear with trendy and
comfort elements
• The mid-premium range across pricing and product
offerings and sarees within the ethnic wear
category, coupled with an enhanced shopping
experience, will increasingly lead to a high
preference among consumers and the success of
ethnic wear players.