1. PERSONAL BRAND EXPLORATION
Kadarius Murriel
Project & Portfolio I: Week 1
March 6, 2023

2. Hey I’m Kadarius I come from an African American
background and culture from the state and city of
Atlanta GA. I live by do and treat other as if you
would like to be done and treated because you
wouldn’t want nobody doing you wrong so don’t
treat other with that type of attitude. In my
professional background I haven’t done anything
that would tie to my brand but I’ve been doing
security for a couple of years which ties into kind
of who I am because I'm helping people daily. I
just started making videos for my YouTube
channel and hoping to become a professional
editor and content creator. This ranges from
making videos to making websites for people and
also helping people start there own business in the
scheme of following their dreams just as I am.
IDENTITY

3. PROFESSION
Potential Job Titles:
•Media Program Director
•Broadcast Announcer
•Broadcast Technicians
BRAND ARCHETYPE - My archetype
this week was royalty. The way that I approach my
work differently is that I'm take my time do make sure
everything is going the way it suppose to go. I also put
a lot of effort into making sure that I give my
customers what they want and more by making time
through via messaging. I also give my opinion on
certain things that Im comfortable doing and not just so
the customers understands. Its really about
comminution and understanding each other is my real
goal.
CONTENT CREATOR for SOICAL PLATFORMS

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
DAYMOND JOHN
Outreach Plan: In my outreach plan I would
send emails and also letters to the mail team
at the show Shark Tanks to try and set up
interviews with him. I already have
information about his business and how it was
started but I want to interview him about how
many people lives he change just by them
being on his show.
[CEO] at [SHARK TANKS]
JOE ROGAN
Outreach Plan: In my outreach plan I would
send letter to his Email asking to do a collab
talk about whatever subject comes to mind
before the show. This will give me an
opportunity to connect with my fans and
also his. There are a lot of ways to get
notice just by coming to certain events that
they have even if it's on live where fans
interact with the host.
[OWNER] of [THE ROGAN
EXPERIENCE ]
STAX MONTANA
Outreach Plan: In my outreach plan I plan
on message Staxx on YouTube about a
collab. He is a YouTube gamer and I have
recently started a gamer channel and I feel
this will grow my business. Also being
active in live streams and trying to set up
one on one gameplay would be the route
that I go.
[VLOGER/CONTENT CREATOR] at
[YOUTUBE]

5. GOALS
Short Term: I will open an LLC for my business brand
and post on social media daily for views and to grow my
business. I will use YouTube for nationwide fan base/
customers and sell t-shirts and other collectable. If I do
this over the course of one to two years I would have
more customers and fans.
Mid Term: (5-10years) With my business running online
through social media I will open a website for the
customer and even work towards opening a physical
store where people can actually come buy items and
share ideas and play video games.
Long Term: (10-20years)With opening my store and
also still posting to social media daily I want to open a
nonprofit where we teach kids/teens about how start
their own business and set up summer programs that
help the kids/teens with whatever they want to do in life
when it comes to being a content creator and other
things just as Full Sail has done with the information.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
POWERPOINT PRESENTATION
SOFT
HARD
Novice / Adept / Expert
DATA PRESENTATION Novice / Adept / Expert
ATTENTION TO DEATAIL Novice / Adept / Expert
TEAMWORK Novice / Adept / Expert
SPREAD SHEET GOOGLE
SOFT
HARD
Novice / Adept / Expert
GRAPHICS Novice / Adept / Expert
MANGAGEMENT Novice / Adept / Expert
PROBLEM SOLVING Novice / Adept / Expert

7. I help dreamers do the things they
dream by helping them turn them into
reality.
PROMISE

8. CREDENTIALS
Work Experience:
• I don’t have any experience in any
of these fields but what I do put in
the hours that it takes to study and
fully understand them. Life is always
changing and information is as well.
Education:
• Graduated From Mays high school
2012
• Now currently attending FullSail University for Bachelors in Sports Broadcasti
Awards:
• I graduated with honors in H.S with
an 83.6 GPA which means that I am
accountable and capable.

9. COMPETITION
Stax Montana
Industry Experience:
• Content Creator
Education:
• N/a
Leadership Experience:
• Youtube influencer
• Owner of his brand
Skills and Proficiencies:
• Editing skills
• Presentation skills
• Presents skills
Kadarius Murriel
Overall Online Presence:
• Big on YouTube with 1.07 million subscribers
and 2.4k videos. Lots of headshot and custom
pictures
• Grade: 86 out of 100 Great
Industry Experience:
• Content Creator
Education:
• Full sail University
Leadership Experience:
• Captain of HS basketball team
Skills and Proficiencies:
• Editing Skills
• Time management skills
• Cultural Understanding skills
Overall Online Presence:
• Not a big online presence, YouTube channel with
8 subscribers and totally of 5 videos
• Grade: 10 out of 100 Poor

10. COMPETITION
CHRIS SMOOVE
Noteworthy Experience:
• Youtube Influencer
• Brand and name rings bells
Kadarius Murriel
Industry Experience:
• Content Creator
Education:
• N/a
Skills and Proficiencies:
• Editor
• Custom videos
• Catch phrases
Overall Online Presence:
• Great content, a lot of custom videos with
stories attached with them. Has a following base
on YouTube of 5.09mil subscribers
• Grade: GREAT 100 out of 100
Industry Experience:
• Industry experience goes here
Education:
• Full Sail University
Leadership Experience:
• Captain of HS basketball team
Skills and Proficiencies:
• Edit skills
• Time management skills
• Culture understanding skills
Overall Online Presence:
• Youtube channel with 8 subscriber and 5 videos
with customer videos
• Grade: 10 out of 100 Poor

11. BRAND POSITION
I believe that it you dream about it then we can help manifest that into a reality.
All business were once dreams but all dreams weren’t businesses. I had to
manifest my dream into a reality by standing by that dream and seeing it threw to
the end. We are all here supporting each others dream even if we are side
characters to your main. I feel that my customers would work with me instead of my
competition because I'm myself everywhere I go so they can expect someone real
with them and just not the name. I want my audience to see me as someone who
want to change people lives business wise and also personality. Im different from
my competition because I have what they don’t have and that’s time.I have time to
via message and get to see who you are as a person instead of a robot doing the
data. I feel that I don’t have the experience of other business but I am a growing
and learn one that’s looking to make sure that everybody is solid .
“ROYALTY”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Ga Food and Wine Festival
‣ March 23-26 | Jim R. Miller Park
• Atlanta Film Festival
‣ April 20-30 | 1049 Ponce De Leon
• Sweet Auburn Music Festival
‣ SEP 21 -30 | 4th Street
Digital Marketing
• The reason I'm choosing to do Festivals is because
you find a lot of great content and people that you
meet along the way. This is where most people are
having a good time and its a great atmosphere to
laugh and have fun. There are lots of vender with
people selling and promoting there business and you
as well. Its just about connecting in a fun and great
vibes way. So lots of pictures and vlogs.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• The type of mentor I seek is the one who can fill
me in on the ins and outs of the content creator
business who is success in this field sharing
ideas and exploring future plans.
Formal Education
• Honor graduate from highschool
Technical Skills
• Powerpoint presentation 12yrs experience
• Data presentation 12yrs experience
Soft Skills
• Attention to detail 12yrs experience
• Teamwork 12yrs experience

14. Kadarius Murriel
You know how difficult it is to brand yourself and standout. Well I
will help with that aspect of getting your business started and
composing a game plan to help with getting your name out there
via social media and also helping with up coming projects. Ive
done this with my own business from stretch. I’ve started a
YouTube channel and placed on own personal content on there
and has worked out pretty well for me at this point.

15. REFERENCES
About. (n.d.). Joe Rogan.
https://www.joerogan.com/about
StaxMontana - YouTube. (n.d.). Www.youtube.com.
Retrieved May 9, 2023, from
https://www.youtube.com/channel/UCcYbdnZ
YzNEZvffqx-Pwl2Q
Chris Smoove - YouTube. (n.d.). Www.youtube.com.
Retrieved May 9, 2023, from
https://www.youtube.com/@chrissmoove
Rice, T. (2023, March 21). Daymond John: Money Mastery
Playbook for Entrepreneurs. Entrepreneur.
https://www.entrepreneur.com/starting-a-
business/daymond-john-money-mastery-playbook-for-
entrepreneurs/447985
Royalty Brand Archetype - Kaye Putnam | Psychology
Brand Strategy. (n.d.). Kaye Putnam | Psychology Driven
Brand Strategist. https://www.kayeputnam.com/brand-
archetype-royalty/