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LocalView Branding Guidelines
- 1. BRANDBOOK
- 2. HEX: #c20202 RGB: 194/2/2 CMYK: 19/100/100/7 HEX: #80b428 RGB: 128/180/40 CMYK: 56/9/100/0 HEX: #ff8b0e RGB: 255/149/14 CMYK: 0/55/100/0 HEX: #0072bc RGB: 0/114/188 CMYK: 87/52/0/0 RESTAURANTS DEALS EVENTS FEAST YOUR EYES Branding Colors
- 3. We love our logo, check it out: The perferred way to use the LocalView logo is over a white or light background with the 4 color icon and black font. If the logo must be placed on a dark background, the white alternate logo can be used. Vertical Logo Alternate Vertical Logo Horizontal Logo Alternate Horizontal Logo
- 4. A Little Elbow Room To preserve the LocalView logo’s integrity, always maintain a minimum clear space around the logo. This space allows a little elbow room in a crowded city of logos, copy, and other graphic elements. The clear space for both the horizontal and vertical logo is defined as the height of the “o” in the watermark. The space bewteen the icon and LocalView is defined seperately, for the vertical logo it is defined as the rounded part of the lowercase “e”, for the horizontal logo it is defined as the “c”.
- 5. Incorrect Logo Usage Don’t: .01 Change the proportions of logo elements .02 Rearrange elements of the logo .03 Change the case of the letters .04 Change the logo colors .05 Add embellishments like drop-shadows, embossings, etc. .06 Place logo on busy photography .07 Scale the logo unproportionately .01 .03 .05 .02 .04 .07 .06
- 6. How do you write it? LocalView should have a capitalized “L” and “V” when typed or written. LocalView Uppercase Uppercase lowercaselowercase
- 7. Iconography From navigation to categories to more things still in the mix, we use iconography that are simple, and easily defined to keep our LocalView brand available for the masses.