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Team Freaky Fast
Evan Biner
Sean Dorrance
Austin Pridham
Kaitlin VanRoosendaal
Colorado Mesa University
Team Freaky Fast 2
Contact Information
Organization: Jimmy John’s (Store #1147)
General Manager: Shannon Mulloy
Owner: Matt Spidell
Address: 2502 US-6 #200, Grand Junction, CO 81505
Phone Number: (970) 243-1752
E-mail: smulloy@jjjcorporate.com
Dates met with Shannon:
March 6th- One hour; Kaitlin, Sean & Evan went.
April 10th- One hour; Kaitlin went.
Team Freaky Fast 3
Executive Summary
Jimmy John’s is a gourmet sandwich chain that was founded in Charleston Illinois. The
company is dedicated to quickly serving great food, at a low price, and with a delivery option.
Team Freaky Fast was able to observe the operations and processes of Store #1147 in Grand
Junction, CO on March 6th and April 10th. The team was able to observe: how orders were taken
both in person and over the phone, the two sandwich lines complete with a bread cutter, meat
puller and sandwich wrapper at each line, bread being stretched and put in the oven, delivery
drivers coming in and out of the store and a floater filling in the gaps where help was needed.
The team had the opportunity to meet with former store manager, Shannon Mulloy to
further gather information about the store and gain a basic overview of Jimmy John’s
operations. A basic Jimmy John’s operation that TeamFreaky Fast found was that food was
ordered on a weekly basis from Sysco, soda was ordered from Coca-Cola every few weeks and
Jimmy John supplies was ordered as needed.
Shannon Mulloy explained that Jimmy John’s will deliver one sandwich or hundreds of
sandwiches, however the greatest challenge of the store is having a narrow delivery range.
According to Shannon Mulloy, corporate strictly sets the area that deliveries can be made in.
This is done in order to ensure freaky fast service. The store currently cannot go past 7th street
and that leaves a giant gap for opportunity. TeamFreaky Fast found that if another Jimmy
John’s store was built along 12th street, the store would be able to make deliveries to everyone
on Colorado Mesa University’s campus and to numerous surrounding businesses. CMU’s
campus alone has nearly 10,000 potential sandwich lovers.
Team Freaky Fast 4
In addition, lessons learned, an integrated framework, customer benefit package,
servicescape, production process, project timeline, value chain, customer demand, and facility
layout were all included into this project.
Team Freaky Fast 5
Lessons Learned
After learning about the processes of Jimmy John’s throughout the semester, there
were many “ah ha” and “uh oh” moments that were discovered. Team Freaky Fast learned that
Jimmy John’s deliveries to surrounding business’s accounts for 85- 90% of the stores business.
This was an “ah ha” moment because Team Freaky Fast realized that Jimmy John’s is not an
average sandwich shop. In fact, one of the company’s competitive advantages is that they have
a strong focus on delivery. Another “ah ha” moment was that their sliced meats are in a cold
table below the sandwich making line which allows it to be easily accessible if they need to
restock. This is one of the many “little things” that Jimmy John’s does to ensure that they are
“freaky fast”. The last “ah ha” moment is that their bread comes from a specific Jimmy John’s
recipe. One of their rules of thumb is that after four hours of being baked, their bread is no
longer considered fresh and is “a day old”. It is important to Jimmy John’s that they are serving
their customers with fresh bread on a consistent basis.
In terms of “oh no” moments, there was nothing that the team saw as drastic; only
ideas or recommendations to maximize opportunity. Team Freaky Fast recommends that Jimmy
John’s establish’ another franchise near Colorado Mesa University. This is recommended
because there are many businesses in that area and it would also give Jimmy John’s access to
deliver to the entire student community. Jimmy John’s has a specific distance in which they can
deliver, unfortunately because of its location; it is not within delivery distance to on campus
students. The last “uh-oh” moment Team Freaky Fast recognized was that the Jimmy Johns in
Grand Junction has a lack of space. Now, it is great for a business to be busy, but it is currently
Team Freaky Fast 6
too crowded for both employees and customers. In a way, TeamFreaky Fast found that the
local Jimmy John’s was slightly uncomfortable to be in, due to how busy it was during lunch
hours. If this issue continues, then a larger space is recommended.
Connecting with Jimmy John’s was easy because group member, Kaitlin, works with the
previous franchise owner. This allowed her to contact Shannon Mulloy, who is a previous
manager of Jimmy Johns. Kaitlin told her about the project in person and then the team later
exchanged emails and set up a time to meet as a group. A few weeks later the team met at
Jimmy John’s to learn about the stores operations in more detail.
At first, TeamFreaky Fast’s scope was very wide. The team thought there would be a
large amount of work in order to fully understand the complex operations of Jimmy John’s.
After meeting with Shannon, the team’s scope was found to be much narrower because Jimmy
Johns truly has simple operations. Their focus in simplicity, efficiency and effectiveness made
comprehending their operations straightforward and to the point. As a group, TeamFreaky Fast
learned how efficient and effective it is for a company to have operations like Jimmy John’s.
Team Freaky Fast 7
Integrated Framework (Steps 1 & 2)
Jimmy John’s is a Gourmet Sandwiches chain of 2000+ stores open throughout the
United States. According to the Jimmy John’s website, Jimmy Johns provides “an irreverent
attitude, low price, great food and delivery with a smile,” (jimmyjohn’s.com). In regards to their
competitive priorities, what makes Jimmy John's different from the rest is that it's, “honest, it's
damn good, it's damn fast, at a decent price.” Jimmy Johns also states that, their “definition of
fresh is worlds apart from everyone else's.” These are the main factors that differentiate Jimmy
John’s from its competitors.
Jimmy John’s has three main components that make their brand: “Simple, Honest and
Makes it Happen.”
Simple
 Jimmy John’s keeps operations simple. They do this by using limited inventory,
simplified menu, simple marketing and franchise management. Lastly, their bottom line
is that they “make gourmet sandwiches and avoid anything that complicates the process
of their image,” (jimmyjohn’s.com).
Honest
 According to the Jimmy John’s website, “We've got something that people crave. It's
damn good. We promise an honestly good sandwich and deliver on that promise. We tell
it like it is. That's why customers have come to trust Jimmy John's” (jimmyjohn’s.com).
Makes it Happen
 Since 1983 Jimmy Johns has been “making it happen”. According to their site, “We've
been committed to making the world's greatest gourmet sandwiches since day one and
Team Freaky Fast 8
that's not about to change. As long as we're fanatical about Jimmy John's, customers will
be fanatical about Jimmy John's,” (jimmyjohn’s.com).
Local and National Competition:
After conducting research in the Grand Junction area, it was found that there are many
competitors of Jimmy John’s Gourmet Sandwiches. Competitors of Jimmy John’s are simply
other local or chain sandwich shops. It was interesting to see that Jimmy John’s was centrally
located among its competitors and was also placed in an area “near dense daytime populations
with strong traffic,” (jimmyjohn’s.com).
Below is a list of the competition that Jimmy John’s faces in Grand Junction and throughout the
country:
 Roasted Espresso and Subs (franchise)
 Dominos (franchise)
 Chomp’s (local)
 Zoup!(franchise)
 McAlister’s Deli (franchise)
 7th Street Deli (local)
 Which Wich (franchise)
 Subway (franchise)
Team Freaky Fast 9
Customer Benefit Package
Team Freaky Fast’s perception of Jimmy John’s customer benefit package is the
integrated set of goods and services shown in the diagram below. The primary good is “Gourmet
Sandwiches”. The peripheral goods and services: fresh and real food, spectacular employees,
fast, honest, affordable, quality, and sustainable all encircle the primary good in order to create
the overall Jimmy John’s experience. Lastly the variants that Jimmy John’s customers recognize
and pay for is their great location, and the fact that they are a franchise.
Gourmet
Sandwiches
Fast
Delivery Sustainable
Quality
Affordable
HonestManagement
Spectacular
Employees
Fresh Food
Location
Team Freaky Fast 10
Servicescape
Ambient Conditions- Every Jimmy John’s has the same ambient conditions and is based on the
Jimmy John’s colors: red, black, and white. The familiar sights are tiled floors and walls with
large Jimmy John’s logos. Behind the register, the menu is the same in every store. It is a large
black board with white writing. Appearing as if someone wrote it in chalk. Besides the tile,
multiple walls are made out of brick or appear to be made with brick. Jimmy John’s gives the
customer the feel of being in a classic sub shop.
Spatial Layout and Functionality- The store’s front-of-the-house is laid out in an organized
manner, just like the sandwich production line. The customer orders his/her sandwich at the
register, then walks past the production line to pick-up their sandwich at the pick-up station.
After the customer pick-up their sandwich, they next walk by the beverage station to fill-up their
drinks. Besides the ordering station, the store also has multiple tables that can seat 1-4 people. As
the majority of their business is delivery, they tables are not always used. When they are used,
employees are responsible to maintain and clean the tables. The store is very function able and
easy to navigate.
Signs, Symbols, and Artifacts- There is one large Jimmy John’s sign in the restaurant, usually
around 6’x6’. Besides the large sign, there are multiple signs spread throughout the store. Some
signs say Jimmy John’s while other are decorative. The decorative signs usually have a food
relate quote such as, “YUM” or “CRAVE IT!, SAVOR IT!” Some signs depict local laws with
overtone of humor such as, “We’d love to see you naked, but state law requires shoes & shirt.”
Team Freaky Fast 11
Production Process
The production process for Jimmy John’s would be an option or assemble-to-order good.
Customers have a choice of 24 sandwiches and multiple sides including; chips, cookies, pickles,
etc. From the base sandwich, customers can customize their order by subtracting ingredients or
adding additional ingredients. An example of this would be the customer asking for no mayo on
their sandwich or adding avocado spread to their sandwich. Jimmy John’s menu contains a
relatively limited list of ingredients compared to other sandwich shops. Because of this, they are
able to standardize their products, keeping costs low and making the production process quick.
Team Freaky Fast 12
Full time for a sub: 45 Seconds
Project Timeline
Value Chain
Team Freaky Fast 15
Facility Layout
Team Freaky Fast 16
Team Freaky Fast 17
Team Freaky Fast 18

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Ops Team Assignment final #4

  • 1. Team Freaky Fast Evan Biner Sean Dorrance Austin Pridham Kaitlin VanRoosendaal Colorado Mesa University
  • 2. Team Freaky Fast 2 Contact Information Organization: Jimmy John’s (Store #1147) General Manager: Shannon Mulloy Owner: Matt Spidell Address: 2502 US-6 #200, Grand Junction, CO 81505 Phone Number: (970) 243-1752 E-mail: smulloy@jjjcorporate.com Dates met with Shannon: March 6th- One hour; Kaitlin, Sean & Evan went. April 10th- One hour; Kaitlin went.
  • 3. Team Freaky Fast 3 Executive Summary Jimmy John’s is a gourmet sandwich chain that was founded in Charleston Illinois. The company is dedicated to quickly serving great food, at a low price, and with a delivery option. Team Freaky Fast was able to observe the operations and processes of Store #1147 in Grand Junction, CO on March 6th and April 10th. The team was able to observe: how orders were taken both in person and over the phone, the two sandwich lines complete with a bread cutter, meat puller and sandwich wrapper at each line, bread being stretched and put in the oven, delivery drivers coming in and out of the store and a floater filling in the gaps where help was needed. The team had the opportunity to meet with former store manager, Shannon Mulloy to further gather information about the store and gain a basic overview of Jimmy John’s operations. A basic Jimmy John’s operation that TeamFreaky Fast found was that food was ordered on a weekly basis from Sysco, soda was ordered from Coca-Cola every few weeks and Jimmy John supplies was ordered as needed. Shannon Mulloy explained that Jimmy John’s will deliver one sandwich or hundreds of sandwiches, however the greatest challenge of the store is having a narrow delivery range. According to Shannon Mulloy, corporate strictly sets the area that deliveries can be made in. This is done in order to ensure freaky fast service. The store currently cannot go past 7th street and that leaves a giant gap for opportunity. TeamFreaky Fast found that if another Jimmy John’s store was built along 12th street, the store would be able to make deliveries to everyone on Colorado Mesa University’s campus and to numerous surrounding businesses. CMU’s campus alone has nearly 10,000 potential sandwich lovers.
  • 4. Team Freaky Fast 4 In addition, lessons learned, an integrated framework, customer benefit package, servicescape, production process, project timeline, value chain, customer demand, and facility layout were all included into this project.
  • 5. Team Freaky Fast 5 Lessons Learned After learning about the processes of Jimmy John’s throughout the semester, there were many “ah ha” and “uh oh” moments that were discovered. Team Freaky Fast learned that Jimmy John’s deliveries to surrounding business’s accounts for 85- 90% of the stores business. This was an “ah ha” moment because Team Freaky Fast realized that Jimmy John’s is not an average sandwich shop. In fact, one of the company’s competitive advantages is that they have a strong focus on delivery. Another “ah ha” moment was that their sliced meats are in a cold table below the sandwich making line which allows it to be easily accessible if they need to restock. This is one of the many “little things” that Jimmy John’s does to ensure that they are “freaky fast”. The last “ah ha” moment is that their bread comes from a specific Jimmy John’s recipe. One of their rules of thumb is that after four hours of being baked, their bread is no longer considered fresh and is “a day old”. It is important to Jimmy John’s that they are serving their customers with fresh bread on a consistent basis. In terms of “oh no” moments, there was nothing that the team saw as drastic; only ideas or recommendations to maximize opportunity. Team Freaky Fast recommends that Jimmy John’s establish’ another franchise near Colorado Mesa University. This is recommended because there are many businesses in that area and it would also give Jimmy John’s access to deliver to the entire student community. Jimmy John’s has a specific distance in which they can deliver, unfortunately because of its location; it is not within delivery distance to on campus students. The last “uh-oh” moment Team Freaky Fast recognized was that the Jimmy Johns in Grand Junction has a lack of space. Now, it is great for a business to be busy, but it is currently
  • 6. Team Freaky Fast 6 too crowded for both employees and customers. In a way, TeamFreaky Fast found that the local Jimmy John’s was slightly uncomfortable to be in, due to how busy it was during lunch hours. If this issue continues, then a larger space is recommended. Connecting with Jimmy John’s was easy because group member, Kaitlin, works with the previous franchise owner. This allowed her to contact Shannon Mulloy, who is a previous manager of Jimmy Johns. Kaitlin told her about the project in person and then the team later exchanged emails and set up a time to meet as a group. A few weeks later the team met at Jimmy John’s to learn about the stores operations in more detail. At first, TeamFreaky Fast’s scope was very wide. The team thought there would be a large amount of work in order to fully understand the complex operations of Jimmy John’s. After meeting with Shannon, the team’s scope was found to be much narrower because Jimmy Johns truly has simple operations. Their focus in simplicity, efficiency and effectiveness made comprehending their operations straightforward and to the point. As a group, TeamFreaky Fast learned how efficient and effective it is for a company to have operations like Jimmy John’s.
  • 7. Team Freaky Fast 7 Integrated Framework (Steps 1 & 2) Jimmy John’s is a Gourmet Sandwiches chain of 2000+ stores open throughout the United States. According to the Jimmy John’s website, Jimmy Johns provides “an irreverent attitude, low price, great food and delivery with a smile,” (jimmyjohn’s.com). In regards to their competitive priorities, what makes Jimmy John's different from the rest is that it's, “honest, it's damn good, it's damn fast, at a decent price.” Jimmy Johns also states that, their “definition of fresh is worlds apart from everyone else's.” These are the main factors that differentiate Jimmy John’s from its competitors. Jimmy John’s has three main components that make their brand: “Simple, Honest and Makes it Happen.” Simple  Jimmy John’s keeps operations simple. They do this by using limited inventory, simplified menu, simple marketing and franchise management. Lastly, their bottom line is that they “make gourmet sandwiches and avoid anything that complicates the process of their image,” (jimmyjohn’s.com). Honest  According to the Jimmy John’s website, “We've got something that people crave. It's damn good. We promise an honestly good sandwich and deliver on that promise. We tell it like it is. That's why customers have come to trust Jimmy John's” (jimmyjohn’s.com). Makes it Happen  Since 1983 Jimmy Johns has been “making it happen”. According to their site, “We've been committed to making the world's greatest gourmet sandwiches since day one and
  • 8. Team Freaky Fast 8 that's not about to change. As long as we're fanatical about Jimmy John's, customers will be fanatical about Jimmy John's,” (jimmyjohn’s.com). Local and National Competition: After conducting research in the Grand Junction area, it was found that there are many competitors of Jimmy John’s Gourmet Sandwiches. Competitors of Jimmy John’s are simply other local or chain sandwich shops. It was interesting to see that Jimmy John’s was centrally located among its competitors and was also placed in an area “near dense daytime populations with strong traffic,” (jimmyjohn’s.com). Below is a list of the competition that Jimmy John’s faces in Grand Junction and throughout the country:  Roasted Espresso and Subs (franchise)  Dominos (franchise)  Chomp’s (local)  Zoup!(franchise)  McAlister’s Deli (franchise)  7th Street Deli (local)  Which Wich (franchise)  Subway (franchise)
  • 9. Team Freaky Fast 9 Customer Benefit Package Team Freaky Fast’s perception of Jimmy John’s customer benefit package is the integrated set of goods and services shown in the diagram below. The primary good is “Gourmet Sandwiches”. The peripheral goods and services: fresh and real food, spectacular employees, fast, honest, affordable, quality, and sustainable all encircle the primary good in order to create the overall Jimmy John’s experience. Lastly the variants that Jimmy John’s customers recognize and pay for is their great location, and the fact that they are a franchise. Gourmet Sandwiches Fast Delivery Sustainable Quality Affordable HonestManagement Spectacular Employees Fresh Food Location
  • 10. Team Freaky Fast 10 Servicescape Ambient Conditions- Every Jimmy John’s has the same ambient conditions and is based on the Jimmy John’s colors: red, black, and white. The familiar sights are tiled floors and walls with large Jimmy John’s logos. Behind the register, the menu is the same in every store. It is a large black board with white writing. Appearing as if someone wrote it in chalk. Besides the tile, multiple walls are made out of brick or appear to be made with brick. Jimmy John’s gives the customer the feel of being in a classic sub shop. Spatial Layout and Functionality- The store’s front-of-the-house is laid out in an organized manner, just like the sandwich production line. The customer orders his/her sandwich at the register, then walks past the production line to pick-up their sandwich at the pick-up station. After the customer pick-up their sandwich, they next walk by the beverage station to fill-up their drinks. Besides the ordering station, the store also has multiple tables that can seat 1-4 people. As the majority of their business is delivery, they tables are not always used. When they are used, employees are responsible to maintain and clean the tables. The store is very function able and easy to navigate. Signs, Symbols, and Artifacts- There is one large Jimmy John’s sign in the restaurant, usually around 6’x6’. Besides the large sign, there are multiple signs spread throughout the store. Some signs say Jimmy John’s while other are decorative. The decorative signs usually have a food relate quote such as, “YUM” or “CRAVE IT!, SAVOR IT!” Some signs depict local laws with overtone of humor such as, “We’d love to see you naked, but state law requires shoes & shirt.”
  • 11. Team Freaky Fast 11 Production Process The production process for Jimmy John’s would be an option or assemble-to-order good. Customers have a choice of 24 sandwiches and multiple sides including; chips, cookies, pickles, etc. From the base sandwich, customers can customize their order by subtracting ingredients or adding additional ingredients. An example of this would be the customer asking for no mayo on their sandwich or adding avocado spread to their sandwich. Jimmy John’s menu contains a relatively limited list of ingredients compared to other sandwich shops. Because of this, they are able to standardize their products, keeping costs low and making the production process quick.
  • 12. Team Freaky Fast 12 Full time for a sub: 45 Seconds
  • 15. Team Freaky Fast 15 Facility Layout