1. Architectural Digest
Home Design Show
Recap
March 19-22, 2015
New York City

2. 2
Event Overview
ADHDS 2015 Overview
ADHDS is North America’s premier Design Fair for the
Luxury Market, featuring thousands of products from
more than 400 brands as well as seminars offered by
leading talent from the world of design. This year’s
show was the largest in the show’s 14-year history.
• Audience
‒ Designers & Architects (Thursday)
‒ Consumers (Friday/Saturday/Sunday)
• Total Estimated Attendees
‒ 45,000
• Benjamin Moore Booth Features
‒ Color Story: Color Trends 2015
‒ Product Focus: Aura® Interior, ADVANCE®,
Natura®, Regal Select® Interior,
‒ Giveaways: Reusable tote bags, designer product
guides, 2015 Color Trend Cards
‒ Engagement: Partnership with Viyet
• Leads Retrieved
‒ 250 industry leads
• Media Impressions
‒ Viyet designers Young Huh and Caleb Anderson
designed the booth and were in attendance
Consumer, Designer & Architect
Impressions
‒ Distributed 8,000 reusable tote bags
‒ Viyet distributed tape measures and mints
‒ Distributed 250 custom cookies during Thursday and
Friday night reception

3. 3
Thursday and Friday Night Cocktail Reception
Color Trends 2015 Custom Cookies
• During the reception held Thursday and Friday nights
we focused our message on Color Trends 2015.
• We distributed 250 custom cookies, 8,000 reusable
Color of the Year bags, 2,000 Product Guides and 3,000
2015 Color Trends Cards.
• Cookies and bags were inspired by 2015 Color of the
Year, Guilford Green.

4. 4
Benjamin Moore Booth
Color Trends 2015 & : Aura® Interior, ADVANCE®, Natura®,
Regal Select® Interior Product Focus
• Our booth was designed by Viyet’s Caleb Anderson
and Young Huh and featured various products in
Color Trends 2015 hues.
‒ Natura, Regal Select Interior, Advance, Aura Interior
‒ Universal Black, Chantilly Lace, Caponata, Portland Gray,
Guilford Green, and Silver Fox
• Caleb Anderson and Young Hoh were both in
attendance at the booth, driving traffic and creating
Benjamin Moore “buzz.” The team captured 250
industry leads throughout the show.
• Overall highlights
‒ Viyet designers in attendance
‒ Distributed 8,000 reusable Color of the Year bags, 2,000
Product Guides and 3,000 2015 Color Trends Cards
‒ Benjamin Moore exhibit selected as one of the show’s best
booths by Architectural Digest

5. 5

6. 6
Partnership with Viyet
Benjamin Moore and online design marketplace team up
• Our partnership with leading interior
design marketplace Viyet allows
shoppers to match any item to a
corresponding Benjamin Moore color.
• Viyet’s featured designers Young Huh
and Caleb Anderson each designed
one side of Benjamin Moore’s booth.

7. 7
Partnership with Viyet
Benjamin Moore and online design marketplace
team up
• Young Huh founded her own
design firm in New York in 2007,
styling chic, timeless spaces for
both residential and commercial
interiors.
• Caleb Anderson is an allied
member of the American Society
of Interior Designers and was
featured in Lonny Magazine as a
"Next Big Name" in interior
design.

8. 8
ADHDS Media Coverage
Shout-Outs from Top Influencers
• Benjamin Moore presence at ADHDS was noticed by
top influencers including:
• Lonny Magazine
• Architectural Digest
• Caleb Anderson
• Young Huh

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Top Tweets