Who won the social media olympics?<br />
What is it about?<br />How  can Attentio Brand Dashboard be used to get insights about social media <br />How does brand’s...
Table of contents <br />Who won the Olympics in social media?<br />Which sport won the Olympics in social media <br />Spor...
Who won the Olympics in social media?<br />Shaun White has very high visibility in Twitter during the Olympics, much highe...
Which sport won the Olympics in social media <br />
Sports popularity in different countries <br />
Are the sponsors co-referenced with the medalists? <br />Lindsey Vonn is co-referred with Nike, Coca Cola and Toyota <br /...
Gold in Olympics is not equal gold in social media<br /> Even comparing only golden medalists with each other,  significan...
Thank you and if you have any questions: kalina@attentio.comOR attentiocontact@attentio.com<br />
Prochain SlideShare
Chargement dans…5
×

Who Won The Social Media Olympics Slideshare

1 949 vues

Publié le

Presentation about the visibility of athletes and different types of sports in social media during the Winter Olympics 2010. Presented by Kalina Lipinska from Attentio during the I-COM online measurement conference in Lisbon in Marc in 2010.

Publié dans : Business
  • Soyez le premier à commenter

  • Soyez le premier à aimer ceci

Who Won The Social Media Olympics Slideshare

  1. 1. Who won the social media olympics?<br />
  2. 2. What is it about?<br />How can Attentio Brand Dashboard be used to get insights about social media <br />How does brand’s communication strategy resonate in social media – compared to news <br />How can brands find out what are the differences in social media perception if different countries or regions – in this study US versus European countries <br />
  3. 3. Table of contents <br />Who won the Olympics in social media?<br />Which sport won the Olympics in social media <br />Sports popularity in different countries <br />Are the sponsors co-referenced with the medalists? <br />Gold in Olympics is not equal gold in social media<br />
  4. 4. Who won the Olympics in social media?<br />Shaun White has very high visibility in Twitter during the Olympics, much higher than the other athletes. <br />Lindsey Vonn has the highest visibility in online news but rather low in social media.<br />
  5. 5. Which sport won the Olympics in social media <br />
  6. 6. Sports popularity in different countries <br />
  7. 7. Are the sponsors co-referenced with the medalists? <br />Lindsey Vonn is co-referred with Nike, Coca Cola and Toyota <br />Shaun White is co-referred with Oakley, Burton, Target and AT&T. <br />
  8. 8. Gold in Olympics is not equal gold in social media<br /> Even comparing only golden medalists with each other, significant difference in their visibility is observed. Athletes popularity within social media is not the same as their presence in online mainstream news. <br /> Popular athletes and popular disciplines are not the same; also the popularity of sport disciplines differs from country to country. <br /> For brands sponsoring athletes – Twitter is the most important social media source to be active in; for brands sponsoring teams the key social media source are blogs. <br />
  9. 9. Thank you and if you have any questions: kalina@attentio.comOR attentiocontact@attentio.com<br />

×