A2 Media Studies Created by Craig Telford & Mark Kalinsky

1. {By Craig Telford & Mark Kalinsky

2. • A radio advert is usually ranged from 15-60 seconds but the
average radio is 30 seconds.
• A radio advert tells you the qualities of the product that is
being advertised. Why it is different compared to other
similar products/ or service on the market
• It will often contain a music bed or a ‘jingle’ to make the
audience remember the radio advert along with a voice over
the top

3. • The advert will always contain a slogan of the product
that is being advertised
• The language that is used will always be tailored to
demographic.
• Music that is used within the radio advert is very rarely
been copyrighted
• The voiceover that is ontop of the advert is upbeat and
lovely in order to attract the audiences attention and
typically uses an English accent so that the audience can
hear it clearly.
• In radio adverts the voice over will contain very heavy
persuasive language, e.g. buy this pizza for a fantastic
price only today and taste a pizza you won’t forget. They
do this to get the product/ or service into the audience
heads.