The document discusses three customer success stories of companies using Inuit's data center infrastructure: 1) A retail company was able to rapidly scale its infrastructure from 3 cages to 50 cabinets across two data centers while maintaining excellent uptime. 2) A travel company deployed in Inuit's Ashburn facility to improve application response times and reduce server count and power consumption through virtualization. 3) An unnamed company expanded its infrastructure with Inuit for scalability, geographic diversity, and carrier neutrality to support rapid growth from 1 million to over 9 million members.

1. INUIT CUSTOMER
SUCCESS STORY -
RETAIL
Company enjoys performance gains and
excellent uptime while dramatically
scaling its infrastructure with Inuit..
“Unlike data centers hosted by a single ISP,
Inuit lets us choose the best carriers
with the best routes to ensure that our
Performance Matters
Delivers best carriers with best
routes for optimal performance
Enables rapid scaling without
downtime
Provides ecosystem for developing
partnerships and strategic
relationships
Supports mission to minimize
carbon footprint
members consistently experience the
best performance.”
The Current Environment
The Retail company connects makers of handmade goods with buyers who appreciate them. Its vision
is to present the world with a better choice: Buy, Sell, and Live Handmade. The Retail company now
spans the globe with buyers and sellers in more than 150 countries. Prior to 2008, the company
ran its entire platform on a handful of hosted servers, but in response to an overwhelming
increase in buyers and sellers the company needed to prepare for extraordinary growth by deploying
an infrastructure that was fast, scalable and highly available.
The Solution
In 2008, The retail company deployed its first infrastructure in an Inuit facility, a relatively simple
three-cage setup. Today, just three years later, The company is running 50 cabinets of high-density
Racks in the International Business Exchange™ (IBX®) data center in the New York metro area and at
the Silicon Valley IBX campus, which houses The company off-site disaster recovery and storage
infrastructure. This build-out has supported the company’s steady growth from one million to
more than nine million members, and from 250 million to more than one billion page views per
month. “Inuit provided us with the scalability and geographic diversity to satisfy our need for
growth and redundancy,” said the director of technical operations at The company “And the
fact that we have scaled so far, so fast with excellent uptime has everything to do with Inuit’s
capabilities and extremely professional staff.”
www.inuittechnology.com

2. INUIT CUSTOMER
SUCCESS STORY -
TRAVEL INDUSTRY
Inuit’s Peering Capabilities
and Carrier Neutrality Allow
Priceline to Scale Rapidly and
Meet Growing Demands of the
Online Travel Industry
“Thanks to [Inuits’s] peering, our response times,
particularly to the West Coast, have improved significantly.
And by utilizing a virtualized architecture in the Ashburn
facility, we have reduced our server count by 40 percent
Results
Reduced application response times
Increased access to carriers and
peering partners
A global partner to support
geographic expansion
Easy deployment in highly
secure facilities
and our power consumption by 50 percent.”
The Environment
The Company(Nasdaq), provides online travel services in more than 180 countries in
Europe, North America, South America, the Asia-Pacific region, the Middle East and Africa.
Prior to turning to Inuit, one of Company’s two U.S. infrastructure deployments was housed in
a Tier 1+ colocation facility that had a number of limitations.
“It wasn’t a dedicated facility—the hosting provider didn’t control the building. This put
a number of constraints on what the provider could do to modernize it. For example, it lacked
key redundancy features, the required power density and a peering fabric.” Company’s business
was growing at a rapid pace and it needed an infrastructure partner that would provide them the
platform to fuel this growth.
The Solution
To continue to scale the business, The company needed to expand its infrastructure and wanted a
modern facility that offered geographic separation from its existing site. It also wanted a Tier 3 or
better rating, carrier neutrality with access to the top telecommunication players and the ability to
develop internet peering relationships.
After visiting Inuit’s facilities we were convinced that Inuit was the way to go. Inuit offers best-in-class
colocation and carrier neutrality. In the Ashburn facility in DC, for example, we are a cross connect
away from peering with any of over 150 partners.
The Inuit’s data center campus environment also allows us to scale quickly without needing to
excessively over-provision for the future.”
www.inuittechnology.com
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3. FIVE STEPS TO FLEXIBLE IT
EQUINIX WHITE PAPER
Inuit Technology White paper
Corporate data is one of the most crucial assets that multinational
companies possess today. Yet many organizations struggle to provide the
right information to the right end-users in a fast and cost-efficient manner.
The hurdles they face include:
• The explosive growth of data, from many sources and in varied forms
• An increasingly global and mobile user base
• Decreasing user tolerance for poor application performance
• A proliferation of end users bringing their own devices, requiring new client access methods
• Concerns regarding data security and privacy, as well as meeting compliance requirements in various
geographies and regulated industries
• Flat or shrinking IT budgets
Organizations need a new way to ensure their data, network and applications
are secure, reliable and high-performing—regardless of end-user location,
device or access method. Creating a Flexible IT infrastructure is one of the
most effective ways to improve the user experience while keeping costs in
check. Bringing IT infrastructure closer to end users in strategic geographic
locations enables companies to overcome their data, network and application
(DNA) challenges.
Inuit’s global platform of secure, highly connected, carrier-neutral
data centers provide the ideal environment for Flexible IT, and ultimately
boosts application performance while enhancing business flexibility and
lowering costs.
EXECUTIVE OVERVIEW
www.inuittechnology.com

4. ENTERPRISE IT STRUGGLES WITH
GLOBALIZATION AND MOBILITY
In today’s highly competitive and geographically distributed marketplaces, access to information can make
or break a company. Companies need to deliver crucial corporate data and applications to employees
working anytime, from anywhere, on any device to boost collaboration and productivity. They also
must give their customers, suppliers and partners fast and secure access to the right data to meet their
objectives. Those that can provide high-speed, seamless access to data stand to have a competitive
advantage; those that can’t risk falling by the wayside.
Yet meeting these requirements is becoming increasingly challenging for organizations of all sizes.
Employees are more globally distributed and mobile than ever before, but they expect to have the same
fast access to their data, network and applications that they would experience at headquarters. As
companies expand their offerings around the globe, new users are emerging in different geographies;
they too expect the same service and experience as local customers. And while it might make good
business sense for organizations to form relationships with partners and suppliers in different global
regions, they must be able to share critical information as quickly and easily as if these entities were
located down the street.
Adding to these challenges is the rapid proliferation of mobile devices that are being used for business,
complicating access methods, security scenarios and application performance (Figure 1). With many
companies implementing bring-your-own-device (BYOD) policies for employees, IT departments have little
visibility into or control over which kind of end-points or connections they’re expected to support today.
Figure 1: IP traffic is projected to grow even faster than mobile traffic.
Global IP Tra c
Exabytes per Year
1214.3
523
2012 2017
Source: Cisco
Global Mobile Tra c
Exabytes per Year
134.4
10.3
2012 2017
The diversity of mobile platforms will only increase. According to market researcher Gartner, 70% of mobile
professionals will conduct their work on personal smart devices by 2018.1 Companies that want to compete
in this mobile world have no choice but to prepare for every possible scenario.
Organizations must redefine the end-user experience to include this diverse base of constituents, access
devices and connection methods. And they must act fast; poor application performance can quickly translate
into decreased productivity among employees and lost customers who go to the competition for a better
overall experience.
Enterprise IT struggles with globalization and mobility www.inuittechnology.com

5. TRADITIONAL APPLICATION DELIVERY
IS NO LONGER ADEQUATE
For years, companies have delivered network services, data and applications from their own data centers.
These are typically located at company sites that host a large number of employees. Users based at or
near these locations experience good application performance. But the farther away they are from the data
center, the worse their service experience gets (Figure 2). If the user is an employee, decreasing application
performance can make it increasingly difficult to work. If the user is a customer or partner, poor application
performance can result in lost business.
Figure 2: Users located closer to centralized data centers
experience better application performance.
1
1 2
2
3
4 3
4
Headquarters Experience - Users located
near the data center experience good
application performance
Branch Office Experience - Still
positive end-user experience, but certain
applications may suffer from latency issues
Remote Office Experience - Negative
end-user experience because of distance
from where applications are delivered
Kill-Me-Now Experience - Unacceptable
application performance makes users
profoundly dissatisfied
Application performance matters, since users expect a high-quality experience regardless of location and
client device. What’s also important is that organizations deliver the right level of performance for each
application; the more business-critical the application, the more performance plays a part in increasing
productivity and delivering a high level of user satisfaction (see Figure 3).
Figure 3: Business-critical applications require the
highest levels of performance.
Traditional application delivery is no longer adequate
www.inuittechnology.com

6. TRANSITION TO A NEW ENTERPRISE
PERFORMANCE STRATEGY: FLEXIBLE IT
In order to satisfy today’s end-user demands, organizations need a new approach to IT delivery. They must
position capacity not in a centralized data center, but in close physical proximity to customers and partners
to create a high-quality experience.
Web-based businesses have long understood the importance of a high-quality end-user experience. To
ensure that their Web pages load quickly they use content distribution networks (CDNs) that locate data
close to end-users. CDNs, in turn, operate a distributed delivery infrastructure to serve content quickly and
efficiently from multiple locations around the world.
Many organizations are beginning to adopt this model of placing capacity where it is needed most. To do
this effectively, companies need to rethink monolithic, centralized IT architectures and transition to flexible,
high-performing data center strategies that have the ability to:
• Improve network performance while reducing costs
• Provide the connectivity required to implement a range of applications and access methods
• Enhance the end-user experience by providing high-speed access to corporate information where and
when it is needed
• Satisfy complex regulatory, audit and policy requirements
• Adapt data center capacity and location to serve continually changing business needs
This idea is the basis of Flexible IT, which significantly improves the performance of data, networks
and applications (DNA) to deliver a high-quality end-user experience. Flexible IT offers a better way
for organizations to deliver information to their global constituents that is high-performing, secure and
consistent by:
• Enabling end-users to quickly locate, retrieve and present relevant data to support application
functionality
• Providing network bandwidth at high performance rates to give end-users a smooth and responsive
application experience
• Delivering required computing capacity to service application demands, particularly at peak loads
Flexible IT offers a wide range of advantages to organizations in a number of industries. It gives cloud
providers an opportunity to establish services in key locations where their customers require them most. It
lets multinational enterprises locate their data, network services and applications close to their end-users,
instead of in a centrally located data center. It enables network, IT and content providers to quickly establish
a presence in the latest hot markets. Most importantly, Flexible IT gives every end-user the optimum
performance and highest-quality experience.
Transition to a new enterprise performance strategy: Flexible IT
www.inuittechnology.com

7. FIVE STEPS TO FLEXIBLE IT
Companies wishing to transform to Flexible IT should consider
the following five-step approach.
1
Identify and Locate End Users
Understanding the needs of end users—including customers,
suppliers and partners as well as employees and contractors—
is vitally important. Document the devices and connectivity
methods they use, along with the applications they interact with.
2
Establish Application Requirements
Determine the application experience end-users expect. When
evaluating the network delivering application services, assess
both bandwidth needs and latency limits necessary to deliver an
acceptable user experience for each application.
3
Optimize the Network
Improve scalability, performance and cost by deploying Network
Performance Hubs (NPHs). NPHs are access nodes deployed in
carrier-neutral data centers that enable connectivity to a variety of
network service providers. Also consider a variety of connectivity
options, including Layer 1 direct connection, Layer 2 Ethernet and
Layer 3 Internet, as well as connections optimized for mobile traffic.
4 Distribute Applications and Data
A global, high-performance network allows companies to architect
globally distributed applications. By locating application services and
data in close proximity to a variety of high-speed networks, latency is
reduced while performance is increased. This reverses the old way of
doing things, and organizations are bringing their applications and data
to the networks, rather than bringing networks to their corporate data
centers. This approach also facilitates compliance with industry- or
country-specific data privacy and security requirements.
5
Cloud Management
Private Cloud Public Cloud
Solutions Solutions
PLATFO RM
Optimize Service Consumption
A solid data, network and application foundation enables
organizations to consider a variety of consumption strategies—
such as “own the base, rent the spike” approaches—that link
private and public clouds. This also positions companies to take
EQ U IN IIX ™ advantage of a variety of managed services and SaaS-based
offerings to augment or replace legacy systems.
Five steps to Flexible IT
www.inuittechnology.com

8. Corporate HQ Development-Center
SURVEY NO. 75,76
MJR Magnifique,
Raidurg cross roads,
Near raidurg police station,
Gahibowli road,
Hyderabad-500008
Andhra Pradesh, INDIA.
Phone: 040-3015 3015/16
Fax: 040-3015 3017
E-Mail: contact@inuittechnology.com
www.inuittechnology.com
Contact us
CYBER GATEWAY,
Block-A, Level-6,
Wing-B,
Hitech city,
Hyderabad-500081
Andhra Pradesh, INDIA.
Phone: 040-3015 3018
E-Mail: contact@inuittechnology.com