SETTING
SMART
GOALS

What are
SMART Goals?

SMART Goals:
A powerful tool to
define or refine your
career journey.

Who sets
SMART Goals?

Anyone who needs to clearly
articulate their personal or
professional goals.

Starting
your career?
Growing
your career?
Pivoting to
a new career?
Then setting SMART goals
can help you bring your
career vision to life.

What does SMART
stand for?

SPECIFIC
SMART
Stellar goals are crystal clear and
well-defined. They act as a magnet, focusing
your attention along your career journey.
EXAMPLE:
"I want to work for a
consulting firm with offices
in more than 50 countries."

MEASURABLE
SMART
Goals that contain specific numbers or dates
keep you on track and provide a way to
measure your success.
EXAMPLE:
"I will join three industryrelated LinkedIn groups
and add comments at least
once a week."

ATTAINABLE
SMART
Realistic yet challenging goals let you
celebrate your achievements and provide
personal satisfaction.
EXAMPLE:
"I want to start my own
business using the strengths
and skills that I have
developed over the years."

RELEVANT
SMART
Relevant career goals align with the direction
you want your life to take.
EXAMPLE:
"I want a job that gives me
more time with my family."

TIME-BASED
SMART
You set a deadline for your career goals, so
there's a sense of urgency and you know
when you can celebrate success.
EXAMPLE:
"I will enroll in a certificate
program within the next
three months."

Specific
Measurable
A ttainable
Relevant
T ime-based