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The First Quarter
2006/2007
1 September to
30 November 2006




21 December 2006

Christian W. Jansson
CEO
Håkan Westin
CFO




                       1
Disclaimer

• These materials may not be copied, published, distributed or transmitted to
  third parties
• These materials may contain forward-looking statements. If so, such
  statements are based on our current expectations and are subject to risks
  and uncertainties that could negatively affect our business. Please read our
  earnings report and our most recent annual report for a better understanding
  of these risks and uncertainties.
• These materials do not constitute or form part of any offer or invitation to sell
  or issue, or any solicitation of any offer to purchase or subscribe for, any
  securities, nor shall part, or all, of these materials or their distribution form
  the basis of, or be relied on in connection with, any contract or investment
  decision in relation to any securities. These materials and the information
  contained herein are not an offer of securities for sale in the United States
  and are not for publication or distribution to persons in the United States.




                                                                                      2
Agenda


I     Business Highlights

II    Results Q1, 2006/2007

III   Key Conclusions




                              3
Business Highlights   I


 Business Highlights
• The best first quarter so far.
    – Improved gross margin.
    – Successful purchasing and good inventory control.
    – Good LFL sales
• Continued good general retail demand.
• Store expansion program on track.
    – 11 new stores during Q1.
    – Current network of 271 stores and 17 contracts
       for new store openings.
    – Rest of the financial year, 2-4 closures and
       5-8 openings.




                                                                                 4
Results Q1   II


   Financial Highlights Q1

• Sales increased by 3.2 percent to MSEK 1 189 (1 152).
• Gross margin improved to 62.2 (58,7) percent.
• Operating profit increased to MSEK 186 (150).
• Operating margin improved to 15.6 (13.0) percent.
• Profit after taxes was MSEK 123 (96), corresponding to
 SEK 1.64 (1.28) per share.




                                                                             5
Results Q1   II


                   Financial Highlights Q1
                                   2006/2007 vs. 2005/2006

                       -2,8%    +4,5% +1,5% ∑ 3,2%
       1 300

                                            1 189
                                                     • FX impact was negative.
       1 200   1 152                                 • Net new stores largest growth
                                                      contributor with 4.5 percent.
       1 100                                         • LFL -2.0 percent impacted by
MSEK




                                                      discontinued cosmetics sales
                                                      MSEK 0 (20).
       1 000
                                                     • LFL excluding cosmetics
                                                      was +3.5 percent.
        900



        800
                Q1      FX       Net   LFL   Q1
               05/06   effect    new growth 06/07
                                stores


                                                                                                   6
Results Q1   II


          Profitability Drivers Q1
                   2006/2007 vs. 2005/2006

                       Q1 (Sept-Nov)
MSEK                    05/06   04/05
Gross profit              740      676
Gross margin           62,2%    58,7%    • Strong gross margin.
Selling expenses         -513     -487   • Selling expenses effected
% of sales             43,1%    42,3%     by marketing activities.

Admin expenses            -41      -39
% of sales              3,4%     3,4%

EBITDA                    234      192
EBITDA margin          19,7%    16,7%

Operating profit          186      150
Operating margin       15,6%    13,0%



                                                                                    7
Results Q1   II

              Income Statement Q1
                          2006/2007 vs. 2005/2006

Income statement              Q1 (Sept-Nov)
MSEK                           06/07   05/06
Net sales                      1 189   1 152
Cost of goods sold              -449    -476
                                               • Improved net finance
Gross profit                     740     676
                                               • Net profit +28%
Selling expenses                -513    -487
Administrative expenses          -41     -39
Operating profit                 186     150

Financial income                  2       1
Financial expense               -16     -19
Profit before tax               172     132

Tax expense                     -49      -36
Net profit                      123       96



                                                                                     8
Results Q1   II


Sales Breakdown Q1
        2006/2007 vs. 2005/2006

                  Q1      Q1      Growth
 MSEK           06/07   05/06    SEK Loc. cur.
 Sweden           683     653    4,6%    4,6%
 Norway           333     341   -2.3%    6,3%
 Finland          130     121    7.4%    9,7%
 Poland            43      37   16.2%   19,3%
 Total          1 189   1 152    3.2%

                     Poland
                      4% (3%)
           Finland
             11%
           (10%)

                                   Sweden
      Norway                        57% (57%)
       31%
       28%
        (30%)




                                                                   9
Results Q1   II

                          Cash Flow Q1
Cash flow statement                                           Q1      Q1
MSEK                                                       06/07   05/06
Cash flow from operations before working capital changes     185     150
Changes in working capital                                    24      11
Cash flow from operating activities                          209     161

Cash flow investing activities                              -50     -60
Cash flow after investments                                 159     101

Cash flow from financing activities                          -99     -89
Change in revolving credit                                    -5      -8
Net cash flow for the period                                  55       4

Cash and bank balances at beginning of period                72      83
Cash and bank balances at end of period                     127      87




                                                                                  10
Key Conclusions   III


Key Conclusions and Outlook

   • Best quarter so far
   • First class gross margin
   • Excellent inventory control
   • Good sales development
   • Higher operating margin target

   Focus going forward
   • Continued emphasis on overall sales
   • Maintain gross margin
   • Continue new store expansion program
   • Two companies acquired – tax loss carryforwards.



                                                                     11
We don’t believe in selling a lifestyle.
                    You have one already.
We don’t believe in expensive collections for an exclusive few.
             We believe in fashion that suits you.
 We don’t believe in eternal youth, however we believe that
    people mature, grow wiser and even more beautiful.

                   Take it as a compliment.




                                                                  12

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2006 12-21 Q1 2006/2007 Results

  • 1. The First Quarter 2006/2007 1 September to 30 November 2006 21 December 2006 Christian W. Jansson CEO Håkan Westin CFO 1
  • 2. Disclaimer • These materials may not be copied, published, distributed or transmitted to third parties • These materials may contain forward-looking statements. If so, such statements are based on our current expectations and are subject to risks and uncertainties that could negatively affect our business. Please read our earnings report and our most recent annual report for a better understanding of these risks and uncertainties. • These materials do not constitute or form part of any offer or invitation to sell or issue, or any solicitation of any offer to purchase or subscribe for, any securities, nor shall part, or all, of these materials or their distribution form the basis of, or be relied on in connection with, any contract or investment decision in relation to any securities. These materials and the information contained herein are not an offer of securities for sale in the United States and are not for publication or distribution to persons in the United States. 2
  • 3. Agenda I Business Highlights II Results Q1, 2006/2007 III Key Conclusions 3
  • 4. Business Highlights I Business Highlights • The best first quarter so far. – Improved gross margin. – Successful purchasing and good inventory control. – Good LFL sales • Continued good general retail demand. • Store expansion program on track. – 11 new stores during Q1. – Current network of 271 stores and 17 contracts for new store openings. – Rest of the financial year, 2-4 closures and 5-8 openings. 4
  • 5. Results Q1 II Financial Highlights Q1 • Sales increased by 3.2 percent to MSEK 1 189 (1 152). • Gross margin improved to 62.2 (58,7) percent. • Operating profit increased to MSEK 186 (150). • Operating margin improved to 15.6 (13.0) percent. • Profit after taxes was MSEK 123 (96), corresponding to SEK 1.64 (1.28) per share. 5
  • 6. Results Q1 II Financial Highlights Q1 2006/2007 vs. 2005/2006 -2,8% +4,5% +1,5% ∑ 3,2% 1 300 1 189 • FX impact was negative. 1 200 1 152 • Net new stores largest growth contributor with 4.5 percent. 1 100 • LFL -2.0 percent impacted by MSEK discontinued cosmetics sales MSEK 0 (20). 1 000 • LFL excluding cosmetics was +3.5 percent. 900 800 Q1 FX Net LFL Q1 05/06 effect new growth 06/07 stores 6
  • 7. Results Q1 II Profitability Drivers Q1 2006/2007 vs. 2005/2006 Q1 (Sept-Nov) MSEK 05/06 04/05 Gross profit 740 676 Gross margin 62,2% 58,7% • Strong gross margin. Selling expenses -513 -487 • Selling expenses effected % of sales 43,1% 42,3% by marketing activities. Admin expenses -41 -39 % of sales 3,4% 3,4% EBITDA 234 192 EBITDA margin 19,7% 16,7% Operating profit 186 150 Operating margin 15,6% 13,0% 7
  • 8. Results Q1 II Income Statement Q1 2006/2007 vs. 2005/2006 Income statement Q1 (Sept-Nov) MSEK 06/07 05/06 Net sales 1 189 1 152 Cost of goods sold -449 -476 • Improved net finance Gross profit 740 676 • Net profit +28% Selling expenses -513 -487 Administrative expenses -41 -39 Operating profit 186 150 Financial income 2 1 Financial expense -16 -19 Profit before tax 172 132 Tax expense -49 -36 Net profit 123 96 8
  • 9. Results Q1 II Sales Breakdown Q1 2006/2007 vs. 2005/2006 Q1 Q1 Growth MSEK 06/07 05/06 SEK Loc. cur. Sweden 683 653 4,6% 4,6% Norway 333 341 -2.3% 6,3% Finland 130 121 7.4% 9,7% Poland 43 37 16.2% 19,3% Total 1 189 1 152 3.2% Poland 4% (3%) Finland 11% (10%) Sweden Norway 57% (57%) 31% 28% (30%) 9
  • 10. Results Q1 II Cash Flow Q1 Cash flow statement Q1 Q1 MSEK 06/07 05/06 Cash flow from operations before working capital changes 185 150 Changes in working capital 24 11 Cash flow from operating activities 209 161 Cash flow investing activities -50 -60 Cash flow after investments 159 101 Cash flow from financing activities -99 -89 Change in revolving credit -5 -8 Net cash flow for the period 55 4 Cash and bank balances at beginning of period 72 83 Cash and bank balances at end of period 127 87 10
  • 11. Key Conclusions III Key Conclusions and Outlook • Best quarter so far • First class gross margin • Excellent inventory control • Good sales development • Higher operating margin target Focus going forward • Continued emphasis on overall sales • Maintain gross margin • Continue new store expansion program • Two companies acquired – tax loss carryforwards. 11
  • 12. We don’t believe in selling a lifestyle. You have one already. We don’t believe in expensive collections for an exclusive few. We believe in fashion that suits you. We don’t believe in eternal youth, however we believe that people mature, grow wiser and even more beautiful. Take it as a compliment. 12