5 Social Media Marketing Trends to Boost Your Business in 2019

TOP 5 SOCIAL MEDIA TRENDS IN
2019
TO BOOST YOUR BUSINESS

WELCOME!
Social Media Coach | Writer | Speaker
831-588-3232 | KarenKefauver.com |
karen@karenkefauver.com
• Karen’s Bio
• Social Media Big Picture
• 5 Trends to Boost Business
• 10 Actions To Take!

KAREN’S BIO
Here are some of the magazines that published my adventure
travel and bicycling stories and photos over 20 yrs. of
freelance writing. I’m an expert with content for your website!

SOCIAL MEDIA COACH & JOURNALIST
Hi, I’m based in Santa Cruz, California,
and have been a social media coach,
speaker and consultant for 10 years!
IDEAL CLIENTS
Small business owners
Executives and entrepreneurs
SERVICES
Coaching
Training
Speaking
BOOST YOUR BUSINESS!
I’ll customize your social media marketing
strategy, develop your stellar content and
help you save time while your business
gets the recognition it deserves!

SOCIAL MEDIA OVERVIEW
Most Popular Networks 2018 - by active monthly users
• Facebook - 2.2 billion
• YouTube - 1.8 billion
• Instagram - 1 billion
• Twitter - 335 million
• Snapchat - 300 million - 50% ages 18-24
• LinkedIn - 260 million
• Pinterest - 250 million

MOBILE DOMINATES

1
• 97% of marketers say that video has
helped increase user understanding of
their product or service
• 76% indicated that it has helped increase
web trafﬁc and sales.
Video•Livestream

SOCIAL MEDIA BIG PICTURE
• 2021: Video will
account for over
80% of all
internet trafﬁc.

WHAT’S HOT
70% of consumers say that they have
shared a brand’s video
79% of consumers
prefer watching video
to reading about a product
84% of consumers have
bought something
after watching a video

2 • Privacy drives usage
• Expectations of consumers
change: Now they want to
message businesses directly.
• Advertisers are placing ads
in messaging apps
• Chatbot to FB Messenger
Messaging Usage Grows

MESSAGING APPS (2018)

3
• Resentment towards multiple data breaches. Reassure your
customers by:
• Admit mistakes
• Protect privacy
• Honesty with customers
• Transparent marketing practices
• Use General Data Protection Regulation (GDPR) guidelines on
your website
TRUST - How to Restore It

WHAT’S HOT

4
• Perception of CEO Leadership
• User Generated Content
• Use Chatbots on website and
Facebook messaging
• Host Both Live and Virtual Events
Get Personal on Social
Media - That Helps Restore
Trust!

5
• 1 in 4 people have now
purchased a product or
service via social
media.
• Know your audience
• Experiment with
advertising on different
social networks
Pay to Play

PAY TO PLAY

MORE 2019 TRENDS
• Find Micro Inﬂuencers
• Voice Recognition:
Optimize Your Website
• Experiment with
Augmented Reality
• Create Stories on
Facebook, Instagram

WHAT’S HOT: AUGMENTED REALITY

BE AN INSTAGRAM STAR LIKE KIM K.

GET TRAFFIC TO YOUR WEBSITE

Good example of website homepage displaying
social media SHARE and FOLLOW options

ACTION ITEM #1
UPDATE ALL YOUR
SOCIAL
ACCOUNTS
• Use a current
Proﬁle Photo
• Freshen your
website’s
ABOUT section
• Use Consistent
Branding

ACTION ITEM #2
FOLLOW YOUR
CLIENTS
on their social
media accounts

ACTION ITEM #3
LOOK AT YOUR
COMPETITION
What are they
doing on social
media?
Look at LinkedIn!

ACTION ITEM #4
Download a
Messaging App
and Try It:
More people
spending more of
their time within
messaging apps.”

ACTION ITEM #5
Update your
website apps to
have
• Live Chat
•Facebook
Messenger
•Newsletter
signup

GET RESULTS!
GET HIRED!
Respected,
Remembered,
and Referred

TRENDS SUMMARY
• #1 Video
• #2 Messaging
• #3 Trust
• #4 Personal
• #5 Pay to Play

HAVE FUN WITH SOCIAL MEDIA!

Coaching: I Can Help!
One to One, Small Groups, Training
Speaking: I’m a FUN expert
Keynote, Panels
Content: I’m a journalist, after
all!
Writing Bios, Website Content
MY SERVICES

LIKE MY FACEBOOK PAGE!
www.facebook.com/
KarenSocialMediaMarketing

MY SERVICESLET’S TALK
about what you need.
Schedule free phone consult!
831-588-3232
Email:
Karen@KarenKefauver.com

5 Social Media Marketing Trends to Boost Your Business in 2019

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5 Social Media Marketing Trends to Boost Your Business in 2019