3. Who Am I?
● Started a personal finance blog back in 2012
● Rebranded in 2016 to focus more on the blogging process and entrepreneurship
● 2017-Became an online business to provide consulting services to small business owners
with respect to :
Blogging
Branding
Social Media
5. Blogging is a Long-Term Strategy
It may seem like a chore or boring, but this is where mindset can help.
● Think about what you love (your hobbies, interests, goals) and write about that
● Think about blogging as a way to inform your audience, your clients and potential
clients
7. YOUR STORY MATTERS
● Everyone has a unique story to tell
● Why not share it with the online world?
● There may be someone out there looking for inspiration and you just might be
THAT PERSON
9. Online Branding
● On your personal blogging goals
●Create realistic goals. Use the SMART method
●Stop comparing yourself to others
Focus
10. Online Branding
● Be consistent, but also be flexible
● Like any habit, it may take some time before you get into
the blogging grove
● Good habits take time to develop
Consistency
11. Online Branding
●Look into mentors and mastermind groups
●Go to blogger conferences and meetups
●Have a coffee with a fellow blogger
External Motivation
12.
13. Online Branding
●Take a break (from blogging and your computer)
●Change of scenery
●Do something creative
Relax and Recharge
14. Online Branding
●Focus on providing quality content first
●Then focus on growth
●Focus on monetization later – when you have a following,
when you have a significant number of posts up
●You don’t have to have millions of followers or even
hundreds of followers to work with brands
Reality Check
15. Online Branding
● Taught me various skills and helped me land a tech job at a startup with no
formal tech education or experience
● Gave me the experience needed to guide new bloggers on their blogging journey
● Land a job teaching Social Media Writing at Sheridan College
● Partner with various brands such as SupperWorks, Meridian Credit Union,
Camp Tech, Nomad Coffee Club and MunchBetter
● Enabled me to create a consulting business from it
What A Blog Did For Me