Shift your marketing focus from the masses to individuals.

1. No More
Mass Marketing
A presentation by Karim Gargum, inspired by a Seth Godin post.

2. The Masses

4. Most businesses are
seeking the masses

5. They want the
big launch

6. The PR whirlwind

7. The aggressive
advertising campaign

8. They’re preparing the
‘big bang’

10. So What Happens
Next?

11. They start strong, they
‘shock and awe’ the
masses....

12. And they spend a lot
of $$$

13. They make a lot of
money....for a while

14. 100
75
50
25
0
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
Thousands of Sales

15. But they’ve built a
sand castle

17. After the fan-fare,
people stop paying
attention

18. They didn’t have a
solid foundation

19. What could they
have done?

20. Don’t Target
The Masses

22. Start Small

24. Can you find a small
group of people, and
create something they
fall in love with?

25. If you can, start like
that, start with them,
give them your full
attention

26. If you create
something they really
enjoy, they’ll talk
about it

28. Start a virtuous circle
for your product

29. You can always do the
‘big bang’ later

31. More about me - www.KarimGargum.com
The post that inspired me:
http://sethgodin.typepad.com/seths_blog/
2009/04/first-ten-.html

32. Photos sourced from these flickr profiles:
•http://www.flickr.com/photos/stignygaard/
• http://www.flickr.com/photos/clickclickclickclick/