Kartrocket is offering good platform and helps for those who want to have a better e-commerce retailers store.

1. Kartrocket: past, present and future
eCommerce Software for Indian SME’s

2. KartRocket (www.kartrocket.com) provides a power packed do-it-yourself ecommerce
platform, keeping in mind the unique requirements of the Indian ecommerce industry
and Indian SMBs. With KartRocket, Indian SMBs can launch their web and mobile
ready stores with best designs, built-in shipping, payment and multi-channel sales
integration.

3. KartRocket (www.kartrocket.com) provides a power packed do-it-yourself ecommerce
platform, keeping in mind the unique requirements of the Indian ecommerce industry
and Indian SMBs. With KartRocket, Indian SMBs can launch their web and mobile
ready stores with best designs, built-in shipping, payment and multi-channel sales
integration.

5. The why

6. KartRocket emerged out of trying to fulfil a need for a certain shoe manufacturer who
wanted to enter the online retail business, wanted a custom design, a single point for
all communication and contracts – but did not want to spend too much on it. As we
interviewed more brand owners and retailers, we realized this was pretty much a
consistent need across the SMB population in India.

7. The existing solutions in the market operated on a bespoke project model which led to
longer go-live periods and no price transparency. Each component of the ecosystem
was sold separately at a custom price. The entire process of going online was
slow, expensive and cumbersome.

8. As we explored more, we realized the problem was three-fold: lack of an effective
product, lack of aggregators and lack of integrators. This realization offered
opportunity enough to quit our day jobs and work full-time on developing the
KartRocket product.

9. The making

10. We realized that the key to offering an ecommerce platform in India on an on-
demand, low-touch and quick time-to-market model would be to offer several prebuilt
options to our customers – both in terms of site design and in terms of the ecosystem
to support the merchant’s e-tail business.

12. Our entire functional product development effort came directly from customers. We
basically let our pilot customers paint a blank canvas with their requirements and in
turn delivered their websites for free. By the 11th pilot customer, there were no more
requirements that weren’t already there!

13. To ease the effort that went into designing the customer’s website, we developed
cutting-edge design templates for each industry vertical we were targeting. Now, our
sellers could simply choose a template, upload their products & graphics and have a
ready ecommerce enabled site in less than 3 days.

14. To ease shipping, we aggregated leading domestic and International shipping
providers into a courier exchange which we called ShipRocket. As demand
aggregators, we pre-negotiated bulk shipping rates and offered those to our
customers. With real-time integrations we were able to offer one-click shipping to
Indian SMBs. This meant no additional contracts, low shipping rates, instant access to
shipping and cash-on-delivery collection facilities. It also means access to a much
wider geographic range for delivery and cash collection.

16. We also pre-negotiated rates with payment gateways and instead of pocketing the
commission – which was the norm at the time – we passed it on to our customers.
Many of our customers were concerned they weren’t actually making any sales. We
knew we had to solve this problem or we would never be able to retain our
customers.

18. We started by integrating product feeds such as Junglee, Shopzilla, Google Products
and Bing Products into our system. We also successfully integrated eBay and Amazon
with our platform and that gave our sellers a real reason to stick with us.

19. We added over 100 apps that merchants could “plug-in” to their store to extend their
store’s functionality further. Apps allowed our merchants to get specialized features
for their needs such as social media, viral marketing, customer service, email
marketing and much more. Apps also laid the framework for adding new courier
companies, payment gateways, third party integrations and more internal features in
the future.

20. More recently, we have added a micro-services marketplace and a classifieds directory
under the brand “Taskr” which will serve as a one-stop shop for all services which
cannot be offered over a SaaS model, but are nonetheless required for setting up and
running a serious ecommerce business. This stems from the fact that several Indian
SMBs require customization and marketing services, which cannot be offered by a
company focusing on SaaS. So we decided to create a marketplace of freelancers who
would, on pre-defined prices, offer services such as photo shoots, product data
entry, image clean up, store setup, store design customization, search engine
marketing, pay per click marketing and even product packaging solutions.

22. With KartRocket, our sellers have the entire suite and tools needed to run their
ecommerce business. They have access to beautiful web and mobile store-
fronts, ShipRocket: a unique shipping engine, an integrated payment gateway and
multiple channels to get sales. Apps help merchants extend their store to an
enterprise level platform and also keep our product fresh and ever-growing. Taskr is
the answer to all custom work required, without the hassle of getting involved directly.
The bundling of the entire solution is what has worked for our company. Indian SMBs
want to work with one service provider. Without compromising on the premise of
SaaS, KartRocket has been able to become that service provider. A true one stop shop.

23. From here on

24. We’re lucky to have found the right set of mentors and investors who have helped
define the product and market strategy going forward. We plan to use the funds raised
for enhancing the product even more and investing in marketing and sales.

25. On the product front, our focus will be on creating many more design templates for
every industry, adding more online sales channel integrations and making the setup
and maintenance process as wizard-based as possible. We believe in productizing as
much of the process as possible and being very aware of how our customers are
interacting with the product. This will be the key to converting a do-it-for-me mindset
present in Indian SMBs to a do-it-yourself mindset – which is crucial for any SaaS
business. We are targeting customers in the obvious apparel, accessories & electronics
categories but are also actively looking at importers, manufacturers, service
providers, restaurants and travel companies who can greatly benefit from a simple yet
effective solution like KartRocket.

26. Click to create your eCommerce store
For enquiries, call at +91-9015644441