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Beats by dre
Beats by dre
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Beats By Dre

  1. 1. Presentation by:- Anshul Pareek Bhola Singh Karthik Mayuri Negi Nischay Garg
  2. 2. Founded In 2006 in Californi a,USA By Dr. Dre, Rapper & hip hop producer Jimmy, A&M Record chairman Revenue $1.5 billion till 2013 with 700 employees now. High efficiency audio products & Beats Music. Hit among the people for its sharp sound quality.
  3. 3. HTC Purchase and non Renewal of monster contract. HTC Sale and Beats music Acquired by Apple in 2014 for $3 Billion , Apple has a new instrument in their family now.
  4. 4. Up’s and Downs of Beats
  5. 5. Digital Media campaign  The video of International football stars e  ndorsing Beats by Dre went viral.(Game before the game).  Huge market among youth and fifa lovers. Facebook • 7.32 Millions • Likes Twitter • 200,000 • Followers YouTube • 23.89 Millions • Views
  6. 6. DIGITAL STATISTICS Top Hashtags Tweets Retweets All Tweets Impressi- ons #worldcup 131 211 342 3957167 #beats 103 32 135 1721274 #fifa 59 58 117 2828614 #banges 31 15 46 1501798 #worldcup 2014 27 15 42 637379 #sony 27 4 31 17795
  7. 7. THANK YOU…

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