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Beats by Dre Market analysis

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Karthik Rao [LION]
Karthik Rao [LION]
1 of 7
Presentation by:- Anshul Pareek Bhola Singh Karthik Mayuri Negi Nischay Garg
Founded In 2006 in Californi a,USA By Dr. Dre, Rapper & hip hop producer Jimmy, A&M Record chairman Revenue $1.5 billion till 2013 with 700 employees now. High efficiency audio products & Beats Music. Hit among the people for its sharp sound quality.
HTC Purchase and non Renewal of monster contract. HTC Sale and Beats music Acquired by Apple in 2014 for $3 Billion , Apple has a new instrument in their family now.
Up’s and Downs of Beats
Digital Media campaign The video of International football stars e ndorsing Beats by Dre went viral.(Game before the game). Huge market among youth and fifa lovers. Facebook • 7.32 Millions • Likes Twitter • 200,000 • Followers YouTube • 23.89 Millions • Views
DIGITAL STATISTICS Top Hashtags Tweets Retweets All Tweets Impressi- ons #worldcup 131 211 342 3957167 #beats 103 32 135 1721274 #fifa 59 58 117 2828614 #banges 31 15 46 1501798 #worldcup 2014 27 15 42 637379 #sony 27 4 31 17795
THANK YOU…

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