Ce diaporama a bien été signalé.
Le téléchargement de votre SlideShare est en cours. ×

Market research final presentation(Banking preference)

Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Prochain SlideShare
Gaurav singh
Gaurav singh
Chargement dans…3
×

Consultez-les par la suite

1 sur 21 Publicité

Plus De Contenu Connexe

Diaporamas pour vous (17)

Les utilisateurs ont également aimé (14)

Publicité

Similaire à Market research final presentation(Banking preference) (20)

Plus par Karthik Rao [LION] (20)

Publicité

Plus récents (20)

Market research final presentation(Banking preference)

  1. 1. Report On Submitted To: Prof. Guruprasad By: Prajakta Patil Mayuri Negi Surbhi Jindal Sumit Shinde Karthik Mysore Sonia Grover
  2. 2. Abstract • Study has been done in Thane, Mulund, Karjat, Ghatkopar, Kolkata, Juhu, Marine Drive. • Age Prospect – 20 to 70 • Sample Size – 360 • People of age 30 - 45 preferred online services • People above age of 45 preferred offline
  3. 3. Executive Summary • Growth of E-commerce • Cost saving • Increased customer satisfaction • Raised issues • Kotler(1994) -Consumer behavior is the study of how people buy, what they buy, • Legal and regulatory issues • Security and technology issues • Supervisory and operational issues
  4. 4. Introduction Banking Industry in INDIA • 26 public, 20 private, 43 foreign banks. • 61 regional rural banks and 90,000 credit cooperatives.Indicators 2011 2012 2013 Number of Commercials Banks 163 169 151 Number of Branches 94,019 102,377 109,811 Population per Banks (in thousands) 13 13 12
  5. 5. OBJECTIVE To understand the modern trend of consumer banking practices and is there any co-relation between online & offline services. To analyze the usage pattern of mostly used net banking services. HYPOTHESIS: H1: Customer preferences of using bank services are different in Tier1, Tier2, Tier3 sub cities
  6. 6. LIMITS OF THE SURVEY Sub Cities covered : Tier1- Ghatkopar, Pune,Kolkata, Nariman Point Tier2-Thane,Andheri Tier3-Badlapur, Karjat SAMPLE SIZE- 360
  7. 7. TOOLS: Mixed Questionnaire – whereby direct in person or (face o face) questions were asked and responses were obtained. Research Design: The present research is designed to study certain important consumer behavior in their banking practices i.e., online, offline or both and
  8. 8. PROCEDURE • Data collected from 360 people belonging to Tier1, Tier2, Tier3 sub cities. • Voluntary participation, importance of sincere responses were stressed. • Initially participants filled personal data sheet. Later, were given clear instructions on how to answer. • Clarified doubts to ensure everyone understood procedure. • No time limit imposed.
  9. 9. Proposed Developments • Development of E-banking/ Digital banking Eg. Basel 3 • Opening new bank branches in rural area - Large Customer base.  Convenient services for people like deposit from home – Ease of use for all the account holders.  A bank that avoids "one-size-fits-all
  10. 10. METHODOLOGY How you carried out your enquiry. What form did your enquiry take ? Did you carry out interviews or questionnaires, how did you collect your data ? What measurements did you make ?
  11. 11. To Answer this:- DATA Collection Methods Used Survey Primary Source Secondary Source Questionnaire Method • Questions:-17 • Parameters:- 5 • (Age, Gender, Occupation, • Perception & Online/Offline) • Total sample:-360 Literature Review • Published Research Papers & Articles E.g KPMG. • International
  12. 12. RESEARCH FINDINGS 1) In Tier1 Cities, it is observed that the preferences of people are in descending order i.e., highest towards (both online and offline) banking methods then offline and then online banking methods. 2) In Tier 2 Cities, the same trend is observed in their preferences towards banking methods. 3) In Tier 3 Cities, it is observed that the preferences of people are in descending order
  13. 13. Result findings (i) Consumers feel that Internet banking is easier compared to conventional banking (ii) Conventional banking lacks speed especially in case of public sector banks and (iii) Ratings on various parameters are comparatively higher in case of frequent
  14. 14. Discussion • Problem formulation Tier 1 cities have both private sector and public sector bank functioning. The primary aim is to understand how the internet banking services are different from traditional banking services in terms of accessibility, technological awareness and time and their preference in different cities (tier2, tier3). • Management problem 1.Internet technology holds the key for customers banking services.
  15. 15. • Research problem 1. To determine the customer preference on online and offline services. 2. Evaluate the usage of customer online banking services. 3. To evaluate the online banking penetration among different age groups. 4. To determine the effect of parameters on banking preferences.
  16. 16. Conclusion: E-banking in India is at primitive stage Dominated by Foreign banks and private banks Incorporates high risk Consumers feel that Internet banking is easier compared to conventional banking(F=89.188) Conventional banking lacks speed especially
  17. 17. trust is interestingly found to be a major area of concern. Lesser variances are obtained for speed(F=13.174) and customization(F=10.167) professionals are more frequent(6.5%) than graduates(1.6%) but less than post-graduates(9.3%) Shockingly, Graduates(37.11%)are more towards online banking than
  18. 18. Recommendations: • Bank of the future will need to understand the Tech-Savvy Gen-Y customers and design products accordingly • Focusing on building trust (F=38.932) along with safety and confidentiality. • Use of data analytics tools to gain the insights from existing customers’ data to increase business and customer loyalty. • Partner with multiple agencies to reach
  19. 19. • Use of iOS and android platform to design better, faster and convenient delivery channels. • Structure business model to suit Indian conditions
  20. 20. Bibliography • Lal R., Salu R., Asia Pacific Journal of Marketing $ Management Review ISSN 2319-2836 Bol.1(4), December 2012 • Habib S., Research Journal of Management Sciences ISSN 219-1171 • Vol.1(3), 20-24, October 2012 • Crisil Research Article Online Retail Feb14 • India online retail market forecast -Research and Markets Brochure • India Retail Trends 2014 • Key Statistics- 1,2,5 – India Retail sector report 2013 – Michael Page
  21. 21. Thank you!

×