Dyson karwana brand_identity

BRAND IDENTITY PROJECT
by Karwanna Dyson

Wednesday, December 15, 2010

WHO WE ARE
Big
Mouth
Productions
is
a
full
service

professional
company
produces
visual
media

content
for
multi-‐platform
marketing
and

distribution.


STRENGTHS
Big
Mouth
Productions
is
a
very
strong
and

creative
name
for
a
production
company
because

the
level
of
creativity
our
product
conveys
is
so

loud
that
it
speaks
for
itself.


PROTECTION ©opyrights 2010

The
name
is
not
patented,
but
it
is
a
registered

business
name,
which
gives
it
protection

regionally
here
in
the
Northern
Ca
areas.


CATEGORY
According
to
the
article
Pursuing
Strong
Brand,

Big
Mouth
Productions
falls
in
Arbitrary

category.
A
brand
in
this
category
is
highly

protected
because
it’s
distinctiveness,
however

It
can
still
be
used
in
other
markets.


Red
Horizontal

LAWS
The
logo
for
my
company
is
horizontal,
which
in
line
with
the
recommendations
of

Laws
of
Shape.
The
perception
is
that
human
eyes
are
horizontal,
across
from
each

other
so
it’s
easier
to
focus
on
horizontal
images.
Another
Law
that
is
clearly
in

harmony
with
my
logo
is
the
Law
of
color.
Being
that
red
is
a
color
that’s
drawing
and

exudes
energy
and
excitement,
together
the
horizontal
layout
of
the
typeface
and

color
gives
this
logo
a
strong
potential.


LOGO
This
logo
is
both
a
Wordmark
and
Pictoral
Mark.

If

I
had
to
choose
just
one,
I
would
say
Pictoral

Mark
because
the
mouth
with
the
camera
inside

stands
out
more
than
the
name
itself.
That’s

usually
what
people
remember.
It’s
feminine,
but

yet
strong
and
professional,
which
is
a
unique

brand.


COMPETITOR
Turn
Here
is
a
competitor
for
my
company.

Taking
a
look
at
it’s
logo
I
can
see
that
the
color

scheme
is
orange,
which
still
falls
in
the
red

family.
It’s
also
partially
dark
grey,
which
gives
it

a
balanced
perspective
and
allows
the
words
here

to
pop
out.
The
layout
is
horizontal
and
they
have

a
easy
to
read
type
face.


IDEAL LOGO
Now
taking
a
look
at
Nickelodeon’s
logo,
the

color
orange
is
here
again,
which
is
bold.
The

typeface
is
white,
which
signiLies
purity
and
is

slightly
horizontal
with
a
hint
of
vertical
layout.

This
is
a
very
strong
brand
that’s
capturing
and

identiLiable
and
I’d
like
to
evolve
my
logo
and

brand
to
something
universal
as
nickelodeons.


CORPORATE CULTURE
The
main
values
and
beliefs
of
Big
Mouth
Productions
is
that
we
take
pride
in
our
work

and
care
about
our
clients.
Customer
satisfaction
and
building
strong
business

relationships
is
our
aim.
Having
the
ability
to
communicate
that
through
testimonials,

referrals
are
how
we
will
carry
out
our
culture.
We
will
assist
and
assure
our
clients

every
step
of
the
way
through
the
project
to
make
sure
their
ideas
and
focus
is
clearly

displayed
in
our
work.


COMPANY CULTURE


MANTRA
“Bringing Ideas To Life”...
is
our
mantra.
It’s
clear,
to
the
point
and
draws

a
connection
between
customer
thoughts
and

our
creative
work.


TAG LINE
Creative Visual Content
for
Multi-Platform Marketing
This
tagline
re-‐enforces
our
Mantra
statement
of
Bringing
Ideas
to
life.
It
expands
on

how
we
do
that
and
for
what
mediums.
It’s
important
to
create
value
of
our
service

by
showing
the
usability
of
it.
It’s
possible
that
our
competitors
can
do
the
same,
but

they
don’t
advertise
the
usability
of
their
product.
With
so
many
platforms
as
TV
and

Internet
as
well
as
digital
billboards,
such
a
tagline
can
give
our
company
an

advantage
over
competitors
because
it’s
signiLies
cost
efLiciency
without
us
having
a

brand
of
lowest
price.


Dyson karwana brand_identity

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Editor's Notes