Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
Digital Marketing & Analytics Experience
A Visual Guide- Kashif Khurshid
KashifKhurshid@gmail.com
(832) 228-7427
CaptainAn...
THE DIFFERENCE BETWEEN WHO YOU ARE
AND WHO YOU WANT TO BE IS BY WHAT YOU DO.
Waste Management
Since April 2012
Analytics
Tagging (TMS)
Basic Site
Campaign
Add-on’s (Links,
scrolls, etc)
Custom Featur...
Charles Schwab
October 2008 – April 2012
Digital Analytics
Optimization
eCommerce
Funnel
Home Page
Weekly Analysis &
Updat...
Reliant Energy (NRG)
Marketing
Analytics
Tag Management
Identifying Digital
Needs
Translating
Business
requirements to
Tag...
TravelClick
Digital Marketing
Report
Development
Incorporating Silo
Data
Designing Layouts
and graphs
Adding Additional
Se...
Skills:
Analytics Driving Delightful Customer Experiences
Help define KPI’s & Set Goals
Conversion/Goal Funnel
Analysis
Ma...
Tools:
Omniture Site Catalyst, Adobe Data WorkBench, Discover, WebTrends, Google Analytics
Tableau, SpotFire
Toad, SQL
Opt...
Analytics in a Nutshell
Set Goals on what you want to Intelligently Achieve
Set Goals
Define
KPI’s
Measure
(Report)
Analyz...
Prochain SlideShare
Chargement dans…5
×

Kashif khurshidcv

370 vues

Publié le

Kashif Khurshid Resume on Analytics & Digital Marketing

Publié dans : Business
  • Soyez le premier à commenter

  • Soyez le premier à aimer ceci

Kashif khurshidcv

  1. 1. Digital Marketing & Analytics Experience A Visual Guide- Kashif Khurshid KashifKhurshid@gmail.com (832) 228-7427 CaptainAnalytics.com
  2. 2. THE DIFFERENCE BETWEEN WHO YOU ARE AND WHO YOU WANT TO BE IS BY WHAT YOU DO.
  3. 3. Waste Management Since April 2012 Analytics Tagging (TMS) Basic Site Campaign Add-on’s (Links, scrolls, etc) Custom Features Reporting / Analysis Ongoing (Periodic) One-time (Ad- hoc) A/B Testing Split Testing Segmenting Traffic Allocation Quick Temp Updates SEO Agency Management SEO Improvement Process Creation & Oversight Reporting Social Partnering with Communications Strategy Microsite Integration Social Paid Campaigns Monitor Monthly Traffic and Engagement
  4. 4. Charles Schwab October 2008 – April 2012 Digital Analytics Optimization eCommerce Funnel Home Page Weekly Analysis & Update Deep-Dive Multi- Session Analysis New Feature Analysis Ratings & Reviews Algorithm Changes Site Redesign Segmentation Strategy A/B Testing Analytics Reporting SEO Paid Search Banner Social Mobile Web
  5. 5. Reliant Energy (NRG) Marketing Analytics Tag Management Identifying Digital Needs Translating Business requirements to Tagging requirements Build Page & Campaign Naming convention Analytics UI Development Design Dashboards for each business unit Write and Update custom configurations Backend Data Integration Train Staff on Tools Analytics Acquisition Ecommerce Funnels Paid Search 3rd Party Sites Print Media Banners Retention Email SEO May 2006 – October 2008
  6. 6. TravelClick Digital Marketing Report Development Incorporating Silo Data Designing Layouts and graphs Adding Additional Services Train Sales Team on Tools Paid Search Account Strategy Account Management Process Improvements Client Management SEO Account Reporting Basic Analysis Advance Analysis Process Improvement Expectation Management August 2004 – May 2006
  7. 7. Skills: Analytics Driving Delightful Customer Experiences Help define KPI’s & Set Goals Conversion/Goal Funnel Analysis Market Area/Product Mix/ Pricing Analysis (Site Wide) Ad Hoc & Deep Dive Analysis Predict Metrics Performance Reporting: Periodic Monitoring of Performance & Stakeholder Management Competitor Analysis (Site Wide) Define Segmentation & Personas (Site Wide) Technology Integration for Omni-Channel Optimization
  8. 8. Tools: Omniture Site Catalyst, Adobe Data WorkBench, Discover, WebTrends, Google Analytics Tableau, SpotFire Toad, SQL Optimizely, Test & Target AdWords, Marin, Kenshoo Marchex Userzoom, Forsee Quantcast ExactTarget, SalesForce Marketing Cloud Sprinklr, Radian6 Tealium, GTM Documentum, TeamSite SEOClarity, Conductor, WebCEO, Web Position Slack, Microsoft Office & 365, Google Docs Gaining Efficiencies & Building Exceptional Processes
  9. 9. Analytics in a Nutshell Set Goals on what you want to Intelligently Achieve Set Goals Define KPI’s Measure (Report) Analyze (Optimize) Implement Analytics in Action

×