The Western Connecticut State University American Marketing Association had a successful 2014/15 academic year, meeting goals in professional development, fundraising, and community service. They expanded chapter meetings and social events by inviting speakers to share professional experiences. The chapter's campus presence through radio, newsletters, social media, and events contributed to success in fundraising, service, and development. Looking ahead, the chapter aims to place in the top 25 at the annual AMA conference and leave a strong foundation for next year's leadership.

1. ■ 1 ■
WESTERN CONNECTICUT STATE UNIVERSITY
2014/15ANNUAL REPORT REVITALIZED

2. Western Connecticut State University American Marketing Association has had a triumphant
academic year, compared to last year. We have successfully met our goals in the following categories:
professional development, fundraising, and community service, but are still aggressively working to meet our
membership goal. We have expanded our chapter meetings and social events, by inviting different speakers
to share their experiences and insight into the professional world. Our Western Connecticut State University
campus wide reach via radio, newsletter, social media, and tremendous presence on campus contributed
to our success in fundraising, community service, and professional development activities. As the academic
year comes to an end, the current WCSU AMA has provided next year’s chapter with a prosperous financial
standing paired with strong, trained, underclassmen and hopes to leave a lasting legacy.
We are excited to provide members with the opportunity once again to compete in the 37th Annual
International Collegiate Conference. At last year’s conference we received awards for Professional
Development and Chapter Planning. We were also fortunate enough to receive third place for our Marketing
and Business Innovation Week. By evaluating our placement at this competition over the last year we have
set a new goal; to place in the top twenty five collegiate chapters. Two years ago our chapter placed in the
top twenty five, and we feel we have met our goal to revitalize our chapter.
TABLE OF CONTENTS
CHAPTER OVERVIEW 2
PROFESSIONAL DEVELOPMENT
AMA PROFESSIONAL DEVELOPMENT 3
PROFESSIONAL DEVELOPMENT EVENTS 7
COMMUNITY SERVICE 9
FUNDRAISING 10
MEMBERSHIP 11
COMMUNICATIONS
INTERNAL EVALUATION 12
EXTERNAL EVALUATION 13
CHAPTER OPERATIONS 14
CALENDAR 15
BUDGET 16
EXECUTIVE SUMMARY

3. ■ 2 ■
UNIVERSITY OVERVIEW
Western Connecticut State University is
conveniently located in Danbury, Connecticut
within hours of several major cities. WCSU
currently has 4,583 full-time undergraduate
students enrolled. The university has two
separate campuses located in this city about
three miles apart from each other; and two-
thirds of our students are commuters. Campus
involvement is often difficult to encourage
because of this, causing us to look at our member
recruitment strategy in a different perspective to
accommodate our overall demographic.
MISSION STATEMENT:
The Western Connecticut State University
Collegiate Chapter of the American
Marketing Association strives to provide
students with opportunities for professional
development, personal growth, and
community service.
CHAPTER
OVERVIEW
THE DIRECTION OF WCSU MARKETING CLUB:
The Western Connecticut State University
chapter of the American Marketing Association
provides marketing resources and education by
offering professional development activities and
networking opportunities. National competitions
and local community service projects enhance
member’s skills and knowledge for their
professional career and life after the WCSU
marketing club. In addition, we are beginning
a new focus on ethics and sustainability with
fundraising and community service to enhance the
quality of life throughout the community.

4. ■ 3 ■
EVALUATION OF EVENTS
AMA PROFESSIONAL DEVELOPMENT EVENTS
Not Successful
Fairly Successful
Upcoming Event Moderately Successful
Very Successful
Extremely Successful
Vitamin Water by Coke
Cola Case Competition
September- December 2014
Participation Goal:
3 members
Actual participation:
3 members
Evaluation: Through
the participation in this
competition members
gained proficient knowledge
in consumer research, social
media marketing, strategic
planning and acquired
experience in developing a
marketing communications
plan. Working on the case
was very challenging for
our members but it was
an incredible learning
experience for our
members.
AMA Certificate
Programs ongoing
Participation Goal:
8 members
Actual participation:
8 members
Evaluation: Students
got to work together on
completing the AMA Career
Development Certificate
program. This is a great
opportunity for students
to further their skills. We
used to certificate training
to encourage members
to take advantages of all
opportunities provided from
an AMA membership.
AMA Fairfield County
Professional Chapter
Partnership
Ongoing
Participation Goal:
2 members
Actual participation:
4 members
Evaluation: We were able
to coordinate workshops
schedule speakers that are
members of the professional
AMA chapter to share their
experiences and insights
of the marketing industry.
We successfully mutually
promote each other’s events
by sharing email distribution
lists.
PROFESSIONALDEVELOPMENT

5. ■ 4 ■
PROFESSIONALDEVELOPMENT
Chapter T-Shirt
Competition
February 2015
Participation Goal:
2 members
Actual participation:
2 members
Competition Goal:
International Placement
Evaluation: Members
designed and presented
several T-shirt concepts to
the rest of the members.
The design that was chosen
will be used to promote
our chapter, our sponsors,
and to be entered into the
competition in March.
Website Competition
November 2014
Participant Goal:
2 Member Team
Actual Attendance:
2 Member Team
Evaluation: The club met
their expectation in having
a fully functional website
that is informative and helps
promote our chapter. The
website includes calendar
events, AMA competition
and conferences, and an
executive board member
biography page. The
website was also used for
recruitment purposes.
AMA Annual Report
January-February 2015
Participant Goal:
2 Member Team
Actual Attendance:
6 Member Team
Competition Goal:
International Placement in
Top 25
Evaluation: Members
were able to assess our
Chapter plan success
based off of the goals and
objectives set in the Chapter
plan. Members acquired
valuable experience in
success evaluation and
have set the path for next
year’s Executive Board
to transcend on past
objectives.
Sabre in NOLA
March 2015
Participation Goal:
3 members
Actual participation:
4 members
Evaluation: Participation
in this competition is
an opportunity for club
members to practice
strategic business
planning under a realistic
business environment.
It is beneficial practice,
which can later be
shared with the rest of
the club as a learning
experience. Driven by
competition amongst
other chapter, this
will motivate team
members to make the
best strategic decision
while under various
constraints, just as
real life marketing
professional would be
facing.
Chapter Exhibit
Competition
March 2015
Evaluation: Due to poor
funding from Western
Connecticut State
University’s Student
Government Association
we are regrettably unable
to participate in this event.
However we do intend to
patriciate at next year’s
conference.
AMA Chapter Plan
August-September 2014
Participant Goal:
5 Member Team
Actual Participants:
4 Member Team
Evaluation: Executive Board
members participated in
setting the groundwork for the
entire academic year. This
plan was followed as closely
as possible
to ensure that the chapter is
reaching its full potential.

6. ■ 5 ■
AMA PROFESSIONAL DEVELOPMENT EVENTS
The Big Idea Competition
Monday, October 6th
Attendance: 20 Students
Goal: Provide students with the
opportunity to compete by presenting
their product and or service ideas to a
panel of business professionals that will
also be judging the competition.
Evaluation: Students competed by
pitching their products in front of a panel
of 3 judges; students prepared a short
presentation including visuals and media
and then took questions from the judges
and audience. The winner, one of our
AMA members, was chosen by the judges
and was awarded a $500 prize. We had
a total of 8 students competing with their
product ideas. We received positive
feedback as well as campus recognition
from both faculty and students because of
this event. We were also able to receive
coverage from campus administrators. We
will be hosting this event annually during
Marketing Week’s in the future.
EVENT 1
AMA’S MARKETING AND BUSINESS INNOVATION WEEK
EVENT 3
Alumni Panel
Wednesday, October 8th
Attendance: 7 Students
Goal: Students were encouraged to ask the
Alumni questiosn regarding resume tips,
insight on careers, and first steps before
and after graduation.
Evaluation: Our past AMA members from
the past 3 year were invited to speak with
our members about their experiences and
opportunities after graduation. Members
were asked to bring in questions they had
on the following topics:
Graduate school, Career an advertising
agency, Making the most of college,
Internships, Beginning the job search, and
Student to Graduate transitioning.
Our member enjoyed the opportunity to
rekindle relationship with past members of
the chapter.
Brand Challenge Workshop
Tuesday, October 7th
Attendance: 14 Students
Goal: Challenge students at WCSU
of all majors to give Colonial Chuck
a complete brand makeover
Evaluation: Our chapter challenged
students at WCSU of all majors to give
our school’s mascot Colonial Chuck a
complete re-branding. Students were
divided into groups to collaborate and
develop a brand history, vision/future,
and real time social media posts. Staff
from WCSU’s enrollment services
office, as well as the University’s
Publication and Design department,
were present to add input and help
choose a winning team.
EVENT 2
PROFESSIONALDEVELOPMENT

7. ■ 6 ■
AMA PROFESSIONAL DEVELOPMENT EVENTS
EVENT 6
Tricia Farin- Jantris Marketing
Tuesday, October 14th
Attendance: 12 Students
Goal: We wanted members to be involved
with the community and also to reach out to
local professionals for job opportunities.
Evaluation: Tricia Farin a local entrepreneur
came to speak about her experiences
starting and maintaining a business in the
local area; while giving entrepreneurial
insights. She brought Brendan Mckeon
with her who is the president of the
Monroe chamber of commerce to speak
about internship and community service
opportunities.
EVENT 7
Marketing Edge Conference
Friday, October 17th
Attendance: 9 Students
Goal: For chapter members to explore
career possibilities in digital and direct
marketing.
Evaluation:The Marketing Edge career
forum helps to provide students with insights
into the happenings of the field, as well as
tips about resume building and interviewing.
This year’s NYC conference had three
speakers ; Randy Lewis VP of Global
Marketing for the Brooklyn Nets, Megan
Parzych VP of E commerce Marketing and
product management for NutriSystem and
Dan Black America’s director of recruiting
from EY. These dynamic speakers provided
insight to many different aspects of the
marketing industry, as well as offer advice
about life after college to students.
EVENT 5
AMA Certificate Training
Friday, October 10th
Attendance: 8 Students
Goal: To offer our students AMA certificates
in Career Development, Sales, and
Marketing Research.
Evaluation: AMA Career Development
Certificate to help you develop the skills
and knowledge to market yourself in the
best light. Specifically providing tips and
insight on networking, online presence and
appropriate use of social media, resume
writing, interviewing, job search, and
internships. The goal of the program is to
provide AMA members with the knowledge
and skills to gain a competitive edge in their
job or internship search.
EVENT 4
Michael Carpenzano-
Kickstarter Entrepreneur
Thursday, October 9th
Attendance:4 Students
Goal: We wanted students to learn about the
different ways to find investors for a product
and the process it takes to turn a thought into
reality.
Evaluation: An alumnus from WCSU, Michael
started a business plan for his NuPlug
product he started working on while still
a student. He won the Connecticut State
Business Plan Competition in 2012 and then
went on to compete on the international
level where he won in March 2013. A year
ago he was able to raise over $85,000 on
Kickstarter.com! He came to us to explain the
production process and some issues he has
had along the way.
AMA’S MARKETING AND BUSINESS INNOVATION WEEK
PROFESSIONALDEVELOPMENT

8. ■ 7 ■
Think Tank Consulting
Ongoing
Participant Goal:
10 Members per meeting
Goal: To provide local
business and startups with the
opportunity to work with our
members, while providing our
members with real business
experience.
Evaluation: Many of our think
thank consulting companies
are looking for feedback
from our college student’s
because they are looking to
attract this age group. This is
great exposure for our club
members who are looking to
getting into consulting
Biscotti LLC: Upcoming
Provide marketing material
to increase community
awareness specifically to
college and high school
students.
Western Connecticut
Health Network:
Fall 2014
Provided best marketing
practices for direct mail and
fund raising using their CRM
system information.
Jantris Marketing:
Upcoming
Providing consulting and
registering participants for
the sixth annual Meet Monroe
local business showcase.
Budpocketz: Upcoming
​Budpocketz,a small device
used to keep your earbuds
clean and safe, has run into
many competitors and wants
feedback from our students
about their product and ways
to reach our age group.
WCSU Clubs Council
Ongoing
Participant Goal: 2
Members
Actual Attendance: 3
Members
Evaluation: These are
monthly meetings for all
campus clubs at WCSU.
Students announce events
and fundraisers and ask
for support from other club
members. This is one of the
ways we increased word of
mouth marketing for our club
and club events.
PROFESSIONAL DEVELOPMENT EVENTS
WCSU Annual Career
Fair April 2015
Participant Goal:
4 Members
Evaluation: These two
members represented
the American Marketing
Association to the
board of business
students and other
business related clubs.
Brainstorming and
campus wide events are
discussed with faculty.
Mentor New AMA
Collegiate Chapter:
University of Missouri –
St. Louis Ongoing
Participant Goal:
4 Members
Actual Participants:
1 Member and Advisors
Evaluation: Mentoring
has been mostly advisor
to advisor with a phone
session with our president
and the University of of
Missouri St. Louis Chapter
president. Our e-board
shared website links and
emails and plan on meeting
with their chapter in NOLA.
Fairfield County AMA
Personal Branding
Workshop
October 28, 2014
Participant Goal:
10 Members
Actual Participants:
7 members
Evaluation: The goal of
David Geurra’s workshop
is to help students about to
enter the business world to
start thinking of themselves
as brands, thereby
distinguishing themselves
from others and aligning
their skills/interests/passions
with the needs of employers
they’re interested in working
for. This workshop was very
interactive and informative;
our members really enjoyed
it and want to continue to
partner with the Fairfield
County’s professional AMA
chapter in the future.
The attendance was poor at
this event due to a lecture
taking place on campus on
the same evening.
Ancell Business School
Student Advisory Board
Ongoing
Participant Goal: 2
Members
Actual Attendance: 2
Members
Evaluation: These two
members represented
the American Marketing
Association to the board
of business students and
other business related clubs.
Brainstorming and campus
wide events are discussed
with faculty.
PROFESSIONALDEVELOPMENT

9. ■ 8 ■
PROFESSIONAL DEVELOPMENT EVENTS
Speed Networking
September18, 2014
Evaluation: Newtown
Chamber of Commerce had
to cancel this event due to
lack of commitment from the
community.
WCSU Annual
Leadership and Officer
Training program
August 9th and 10th 2014
Participant Goal:
4 Members
Evaluation: All campus
clubs came together, and
networked and discussed
the upcoming academic
year. Many suggestions
to improve and increase
student involvement were
shared, and enacted. All
clubs shared ways to retain
members and continue
participation at WCSU
events. This training helped
build relationships with other
clubs, which also made
it possible for us to plan
events with other clubs on
campus.
SPSS Workshop
February 19, 2015
Participant Goal:
10 Members
Evaluation: IBM’s SPSS
Software is used heavily
for market research. Since
our lab training center does
not offer SPSS workshops,
we asked our Chair of
Marketing Department to
offer a tutorial to students.
They will be taught to use
the software to analyze data
and predict outcomes to
make smarter decisions.
Speaker Series Ongoing
Participant Goal: 10
Members
Goal: Host 10 guests
speakers this year to
share their professional
experiences, and other
relevant topics such as:
Entrepreneurship, business
innovation, personal
branding, social media and
sports marketing.
Evaluation: Using personal
connections and social
media, such as Linkedin,
we were able to reach out
to previous speakers and
professionals in the local
area:
• Hunter Young - Applied
Medical
• Lauren Bergren - GMR
Marketing
• Tricia Farin - Jantris
Marketing
• Brendan McKeon -
Monroe Chamber of
Commerce
• David Guera - AMA
Fairfield
• Jessica Rockwell -Isis
Biodynamic
• Bill Imada - IW Group
• Stephanie Schneiderman
- Biscotti
• Gail Williams - Colupon
• William J. Mitchell -
Budpocketz
See Calendar for Dates
Lauren Bergren
February 15, 2015
Participant Goal:
10 Members
Actual Attendance:
12 Members
Evaluation: Lauren
described one of
her proudest college
moments, as leading
our collegiate American
Marketing Association
Chapter to receive a
Top 25 Chapter Award
at the 35th International
Collegiate Conference
in New Orleans.​Lauren
graduated in May of 2013
and is currently employed
at GMR Marketing. Lauren
currently has the opportunity
to work with top brands such
as Marlboro, who currently
leads Philip Morris’ cigarette
portfolio, as well as Best Buy,
Verizon Wireless and other
major brands.
PROFESSIONALDEVELOPMENT

10. ■ 9 ■
COMMUNITYSERVICE&SOCIALIMPACT
Ribbon Sale
Tuesday, October 21
midtown Student center FROM 12PM TO 4PM
EVENT HOSTED & SPONSORED BY DELTA GAMMA PHI
Take Back the NightOur goal is to create safe communities and respectful relationships
through awareness events and initiatives. The Take Back The Night
Foundation seeks to end sexual assault, domestic violence, dating
violence, sexual abuse and all other forms of sexual violence.
Wednesday, October 22
The quad outside of warner hall at 8pm
Main Event
Rain Date: Monday, oCtober 27
Take Back the Night
October 22, 2014
Participant Goal:
4 Members
Actual Participants:
4 members
Evaluation: This event
is an international non-
profit organization with
the mission of ending
sexual violence in all
forms; this event is held
annually at WCSU. This
year we assisted in
planning and promotion
of this event as well as
attending.
Be The Match Video
February 2014
Participant Goal:
4 Members
Actual Participants:
8 members
Evaluation: We
partnered with a Be
The Match Community
Engagement
Representative to help
us put a video together
to raise awareness. We
will submit this video
in the AMA Best Video
Competition.
Grand opening event
at Danbury Hospital
August 22, 2014
Participant Goal:
5 Members
Actual Participants:
5 members
Evaluation: AMA
members volunteered
their time to Danbury
Hospital to help run
their grand opening
event. Members helped
sell raffle tickets, direct
visitors, and answered
visitor’s questions.
During this event many
members were able to
introduce themselves
and network with
many prominent local
professionals.
Newtown Chamber
of Commerce Annual
Labor Day BBQ
September 1, 2014
Participant Goal:
4 Members
Actual Participants:
4 members
Evaluation: AMA
members helped
with the planning
and distribution of
promotional flyers
for the event. AMA
members were present
and helped distribute
food and raffle tickets at
the event.
WCSU Service Day
September 20, 2014
Participant Goal:
5 Members
Actual Participants:
4 members
Evaluation: This event
was new to Western
Connecticut State
University, our club
members preformed
community service
around the town of
Danbury, Connecticut
to help maintain a clean
and friendly community.
Relay for Life
March 2015
Evaluation:
Unfortunately this event
coincides with our trip
to New Orleans and we
will not be able attend.

11. ■ 10 ■
FUNDRAISING
Evaluation: This year our school funding was cut by 40%. We have made
the decision to focus our fundraising efforts on corporate donations and
sponsorships, to be able to send more of our chapter members to the annual
AMA collegiate conference.
Our Big Idea winner Megan Driscoll was awarded $500 and was funded
by Bill Imada to attend the AMA annual collegiate competition. We are so
thankful for Mr. Imada’s donation; due to his generosity we were able to send
one more student to the annual collegiate competition this year!
Student Government Association
Goal: $8,220.27 | Actual funding: $3,288.11
Evaluation: By creating a budget for each
semester we can better track our club’s spending
and fundraising habits. These budgets consist of
all expenses correlated with on and off campus
events, as well as all travel expenses. Our Student
Government Association cut all club’s travel
budget by 40%.
Widow Brown’s Restaurant: WCSU
Marketing Club Night
September 22, 2014
Membership participation:5 members
Goal: $100 | Actual funding: $150
Evaluation: A portion of all profits made
from dinner sales on September 22nd were
donated to our chapter. Five members
attended the event and handled all planning
and promotional aspects of event.
Enjoy Dinner at
American Marketing Association
Marketing Club
What we do...
128 Federal Rd, Danbury, Ct 06811
on September 22, from 5pm-10pm
Widow Browns Cafe
15% of your bill will be donated to the
2014 Western Connecticut State University
Enjoy
American Ma
Marke
Wha
128 Federa
on Septemb
Widow
15% of your
2014 Western C
Travel
Worskshops
Resume building
Business Consulting
Certificate Programs
Network with Professionals
Announce Internship opportunities
Vitamin Water Case Competition
Marketing Week Competition
SABRE Business Simulation
Chapter Plan Competition
Annual Report Competion
Website Competition
T-Shirt Competition
Must bring flyer to donate. Thank you!
Travel
Worskshops
Resume building
Business Consulting
Certificate Programs
Network with Professionals
Announce Internship oppor
Must bring flyer to
Corporate Sponsors
Goal: $3,000 | Actual Funding: $5,500
Evaluation: Levels of sponsorship have been
created to allow sponsors to choice which plan
works best for them. We have created a list of
local companies to approach about becoming
WCSU AMA Marketing Club sponsors.

12. ■ 11 ■
One of our biggest recruitment issues is due to our university’s bylaws.
We must keep our meetings open to the public, meaning many people
participate in our marketing club meetings, but do not join the AMA. This
year we tried to encourage all who attended our meetings to join the AMA
by including them in all AMA competitions and activities. This showed these
students what they are missing and motivated many to join the AMA.
Welcome Meeting
September 2014
Participant Goal:
15 Students
Actual Participants:
22 Students
Evaluation: We worked on
recruiting students to come
to our welcome meeting for
the first week of school of
both the fall spring semester.
The meeting was run by
executive board members
emphasized the benefits of
being an AMA member.
Welcome Meeting
January 2014
Participant Goal:
15 Students
Actual Participants:
17 Students
Evaluation: Attendance
was lower in the spring
semester. We believe
this is due to losing
three graduating
executive board
members, and a snow
storm that prevented
students from attending.
MEMBERSHIP
Clubs Carnival
August 27, 2014
Goal: 10 new students to
sign our contact sheet
Accomplished:
16 New students
Evaluation: Our goal was to
target incoming freshman,
and spark their interest in
joining our club. We handed
“WCSU Marketing Club
Pens” to promote our club.
Not only were we handing
out our pens, but AMA
brochures as well so that
we could engage potential
members.
Ancell Day
September 10, 2014
Goal: 10 Ancell School of
Business students to sign
our contact sheet.
Accomplished:
16 New students
Evaluation: Since we
were able to have a booth
at Ancell Day, which is a
business school event,
we focused on attracting
business students. Our
focus was to draw attention
to Marketing Week, and
to have more people
participate in the events
we would be putting on.
members.
Classroom Recruitment
Ongoing
Goal: 10 new AMA
members
Accomplished:
6 New Members
Evaluation: In order to
gain new members, we will
be visiting classrooms to
inform business students
the benefits of joining
the American Marketing
Association. We will be
showing a promotional
video, to raise awareness
and attendance.
Goals: 20 Registered
AMA Members
Actual: 16 Registered AMA
Members
Evaluation: We used digital
media as well as word-of-mouth
communication to encourage
all Marketing Majors to join
the AMA. Allthough we did not
reach our goal this year, we did
surpass our goal last year of 10
members, by 60%. In addtion,
more than 50% of current
members participated in at
least 2 events this school year.

13. ■ 12 ■
COMMUNICATIONS
INTERNAL EVALUATION
• Maintained open communication by regularly updating
social media such as: Facebook, Twitter, LinkedIn, and the
WCSU AMA website.
• All organization documents and weekly club minutes were
uploaded to our Wix website.
• Informed internal and external AMA community through
Email blasts.
• Created posters and flyers to be distributed around
campus about special events.
GOALS:
• To develop effective and efficient
methods of communicating chapter
activities to members and the
campus community.
• To inform and maintain
communications with WCSU AMA
members about club events and
activities.
• To increase the amount of active
AMA members as a result of
awareness of the AMA and its
benefits.
• To spread internal awareness
throughout the university
community about all WCSU AMA
chapter activities, speakers, events,
and accomplishments over the
course of the year.
• To promote awareness to the
external environment, Danbury, CT
community and surrounding areas,
regarding networking, community
service and fundraising events.
• To aid members of executive board
in obtaining contacts to inform the
internal and external environment
about all WCSU AMA chapter
events.
• Maintain WCSU AMA chapter’s Wix
website in which current and past
member can stay connected to the
club and informed about events
and activities.
We have used many different mediums to attract people to our
weekly meetings this year. Email blasts were used as a source of
communication within our club and social media has been a huge
asset to us as well. Email blasts were sent weekly by our chapter’s
presidents and explained what we planned on doing at each weeks
meeting. Facebook, twitter, and our WCSU AMA website are used
to keep everyone updated on what is going on, whether it is a
meeting that is coming up or a specific speaker presentation. Our
Social Media Director updated our sites weekly using hoot suite to
ensure all sites had the same information. Our Social Media Director
also updated our wix account weekly with minutes from each of our
weekly meetings. In addition, we distribute posters with events listed
throughout both campuses and show a video to new members that
our members put together.
• Encouraged word-of-mouth marketing by AMA members.
• Increased brand identity by using the new WCSU AMA
logo.
• Extended knowledge of the club through events such as
Club’s Carnival, Ancell Day, and Marketing Week.
This year, we maintained a strong internal communication with not
only our members, but everyone on campus as well. Attending
campus events like Club’s Carnival and Ancell day allow students
from all over WCSU to come out and listen to the background of
our club.
Another way we enriched our internal communication was with
the on campus radio station. This was the first year we have been
involved with on campus radio, and it was a milestone for our
club because it reached many groups of people at on time, with
little effort. Using all of these sources of communication has made
WCSU students more informed about the WCSU chapter of the
American Marketing Association.
WCSU Chapter
We can help you....
Travel
Find an Internship
Build Your Resume
Build Essential Skills
Become AMA Certified
Network with Professionals
Gain Leadership Experience
Make Amazing New Friends!
Compete in:
Vitamin Water Case Competition
Marketing Week Competition
SABRE Business Simulation
Chapter Plan Competition
Annual Report Competion
Website Competition
T-Shirt Competition
@WestConnMKTclub facebook.com/WCSUMarketingClub
Never too late to Join!
Thursdays at 5:00PM
Westside Campus Center RM 212
Learn More at wcsuama.wix.com/marketing
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COMMUNICATIONS
EXTERNAL EVALUATION
• Incorporated social
networking tools, such as
LinkedIn and Facebook, to
reach alumni and connect
with possible guest
speakers.
• Developed a database
consisting of current and
previous WCSU AMA
contacts for field trips,
guest speakers, and overall
networking opportunities.
It is not only important to
reach people within the
campus environment,
but outside professionals
as well. This year we
had a goal of having 10
guest speakers come
in for professional
development, and we
succeeded with that goal.
This was done by putting
our name out there, to
get people interested in
coming into our meetings.
One way we established
this relationship was
being featured in a
newspaper article in the
Danbury, CT news times.
The week after marketing
week, we were featured
in an article about the
different events that were
put on during marketing
week. Overall, this year’s
external communication
was triumphant, and we
will continue to reach out
to professionals in the
years to come.
This AMA chapter
faces the challenge of
Western Connecticut
State University having
two separate campuses
on different sides of
town. It is no secret that
there is somewhat of
division between the two
locations. We strive to
keep everyone informed
utilizing our Facebook and
Twitter page. On these
platforms we post current
events going on within
our meeting and also
include relevant pieces
of information that other
students can utilize. We
Goal: 250 Followers
Actual: 218 Followers
TWITTER:
Goal: 50 Email Addresses
Actual: 73 Email Addresses
EMAIL LIST
Goal: 20 Views
Actual: 30 Views
YOUTUBE VIDEO:
have found these forms
of communications to
be effective, but work at
having brand recognition
with in our school. In the
past semester we realized
that we needed to have
a unified image for our
chapter that students and
school community could
easily identify. We came
up with new flyers that
had a set color scheme
(WCSU Blue, Grey, Black
and White). The Flyers
are clean, easy to read
and communicate a clear
message to students:
“Join Us. Join AMA.
It’s Never too Late to
Join.” We even found
that another club on
campus was formatting
their signage similar to
ours, meaning our tactics
were being used as a
benchmark for other
student organizations. We
believe that it is important
to have a strong line of
communication within the
business school and the
whole WSCU community.
That is why we have
gone out of way to build
strong relationships
with professors from
different fields. Knowing
that the AMA provides
professional development
programs, Professors
have taken time from
their busy teaching
curriculum schedule to
bring their students to our
workshops. They see the
benefit of our programs
and want their students to
gain the tools to succeed
the same way we do.
Goal: 200 Likes
Actual: 104 Likes
FACEBOOK:

15. ■ 14 ■
KASSANDRA RUIZ
CO-PRESIDENT
MEGHAN O’SULLIVAN
CO-PRESIDENT
PETER CIANFAGLIONE
VP OF COMMUNITY SERVICE
ELJAY FEURMAN
DIRECTOR OF GRAPHIC DESIGN
MICHAEL GALLO
DIRECTOR OF SOCIAL MEDIA
MEGAN DRISCOLL
TREASURER
Chapter Goal: We strive to ensure that our members are getting what they want out of our
chapter. To do so we have revised our executive board positions as well as our organizational
flow chart. The goal of these revisions is to make sure members feel they can easily
communicate with our executive board.
CHAPTEROPERATIONS
Our goal was to
have our VP’s and
Directors share
information as
well as develop
new ideas. This
promotes cross
functional goals,
projects, and
collaborations
between divisions.
As well as
encouraged work
with other campus
clubs, including
photography club,
prism a graphic
design club, and
a local sorority
Our Advisors attend
ALL meetings.
In order to maintain
focus and keep us
on track, advisors
attend all meetings.
Advisors remind us of
important deadlines
and provide us
with opportunities
to become more
involved around
campus. Additionally,
they keep open
communication with
members, making
it easy to seek and
attain their guidance.
We pass around a
sign-in sheet and
take minutes, every
meeting.
An attendance sheet
is passed around
the room during
every meeting. We
encourage new
members to give us
their email to receive
weekly eblasts about
what we will be
doing each meeting.
Minutes are taken,
not only as a school
requirement, but also
to keep the chapter
organized. We know
where we left off last
meeting because we
refer to our minutes.
Delta Gamma
Phi. Executive
board members
constantly try
to strengthen
our network of
guest speakers
by maintaining
relationships with
entrepreneurs,
AMA alumni,
and industry
professionals.
We conduct weekly member meetings and
bi-weekly executive board meetings.

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AUGUST:
• 9th WCSU Leadership and Officer
Training
• 22nd Community Service event: Grand
Opening of Danbury Hospital
• 27th WCSU Club’s Carnival
• 28th First ay of classes Fall semester
SEPTEMBER:
• 1st Community Service event: Chamber
of Commerce Labor Day BBQ
• 2nd Kick Off Meeting
• 10th Ancell Day
• 19th Danbury Hospital Grand Opening
• 20th WCSU service day
• 22nd Fundraising Event at Widow
Brown’s
• 30th Speaker Series: Jessica Rockwell
about Branding
OCTOBER:
• 6th Executive Board Open House with
Bill Imada
• 6th Big Idea Competition
• 7th Brand Challenge
• 8th Chapter Plan Due
• 8th Alumni Night
• 10th Career Development Certificate
Program
• 14th Speaker Series: Tricia Farin about
Starting a Business
• 17th Marketing Edge Conference
• 22nd Community Service event: Take
Back the Night
• 28th Personal Branding Workshop -
AMA Fairfield County Speaker
NOVEMBER:
• 4th Speaker Series: Hunter Young
about Sales
• 18th Speaker Series Topic: Brenden
McKeon about Mornoe Tradeshow
Project
DECEMBER:
• 2nd Speaker Series Topic: Event
Marketing
• 17th Fall Semester ends
JANUARY:
• 12th First day of classes Spring
semester
• 15th Speaker Series: Lauren Bergren
about her experience after WCSU
• 22nd Spring semester Kick off Meeting
• 29th Be The Match Video Concept
Meeting
FEBRUARY:
• 12th Be The Match Video Production
• 19th Think Tank: Biscotti LLC
• 26th SPSS Workshop
MARCH:
• 5th T-Shirt Competition Design
Session
• 12th Speaker Series: Gail Williams from
Colupon
• 19th- 21st AMA Collegiate Conference
APRIL:
• 2nd Think Tank: Budpocketz
• 16th Elections
• 23rd Leadership Training
MAY:
• 9th Spring semester ends
*General Meetings are conducted weekly*
CALENDAR

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BUDGET
ITEM INCOME EXPENSE
Student Government Association $3,288.11
Corporate sponsors $5,500.00
Restricted funds- Imada grant $3,500.00
General fundraising $150.00
Marketing week $450.00
Big Idea competition $500.00
AMA Collegiate Conference $5,897.04
Clubs Carnival Giveaway $110.00
TOTAL $12,438.11 $6,957.04
Balance as of 2-17-15
$5,481.07
WCSU AMA Chapter Budget 2014-2015