Photofy Collaborative Marketing Platform overview presented live at Brand Innovators marketing innovation conference at Mercedes Benz HQ in Atlanta.

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2. Photofy is an easy to
use mobile content
creation platform that
helps companies break
through digital ad
clutter by leveraging
personal influence.

3. ©2018 Photofy, Inc.| Privileged & Confidential

4. ©2018 Photofy, Inc.| Privileged & Confidential
Photofy is the easiest social content
creation tool in the world.
Our platform helps brands, retailers and
SMBs grow their relationships with
customers through scaled organic,
localized and engaging content.
“We help marketers make
beautiful, branded content
in less than 30 seconds”
OUR MISSION

5. ©2018 Photofy, Inc.| Privileged & Confidential
“In 2020, content will
become marketing’s
biggest bottleneck.”
– Gartner
WHAT’S THE PROBLEM?

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Great content is simple and authentic. By
unlocking collaboration, Photofy moves great
content closer to the point of consumption.
PHOTOFY MAGIC

7. Photofy enables simple branded content creation among collaborative
coaches, partners, influencers and customers
©2018 Photofy, Inc.| Privileged & Confidential
COLLANORATIVE CONTENT

8. Distribute marketing assets and graphics globally
Permission by user or group
Ensure brand standards are kept in all public imagery
at every level of customer messaging
GLOBAL BRANDS
©2018 Photofy, Inc.| Privileged & Confidential
Global Content Made Easy

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INNOVATION
Friction-Free Content
Repost
Dynamic Template
Overlay Template
Simplified promotions
Pre-populated tokens
for the ease-of-timeEnable work-free franchise/
retailer content management

10. With thousands of global partners,
Mercedes Benz has the opportunity to
scale is social media presence
exponentially and provide its partners
with a powerful social media platform.
Photofy empowers the Mercedes Benz community
with the tools to easily create beautifully branded
content to engage their consultant, partner and
consumer networks!
• Create Channel Content
• Showcase Events
• Educate Network
• Promote Sales & Services
• New Products & Pre-Orders
• Celebrate Milestones & Customers
USE CASES

11. End-to-End CMS Integration
©2018 Photofy, Inc.| Privileged & Confidential
INTEGRATION

12. ©2018 Photofy, Inc.| Privileged & Confidential
Drive Sales & Employee Incentives
Local Reps – Visibility into local customers/retailer/
bars/restaurants
Regional/Distributor – Visibility into rep
performance and promotion adoption/deployment
Placement Verification – Each global brand can
easily see the top performing Regions and see the
best content and most active locations
GLOBAL CUSTOMER EXCELLENCE

13. 8K
110K
40MM
STORY
Life Time operates 128 fitness clubs across 36 major
markets in the U.S. and Canada. Life Time delivers an
unmatched athletic resort experience and provides a
comprehensive healthy living, healthy aging and healthy
entertainment experience.
GOAL
Life Time wanted to empower their team members to
become creative, local brand advocates for their individual
locations and numerous branded programs. But, they also
needed to maintain a level of brand control.
SOLUTION
In 2017, Life Time utilized Photofy’s Enterprise Pro service to
empower over 6K employees to create over 80K pieces of
branded content. This lead to an exponential increase in
content and engagement across social channels.
©2018 Photofy, Inc.| Privileged & Confidential
CASE STUDY

14. Beautiful, branded content in less than 30 seconds.