Video: https://youtu.be/uxl4FIGOUkg
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4. #1 Notre Dame University
Nd.edu test in 2013
• A click-through rate of barely 1%
• 84% of those clicks were on the
first item
5.
6. #2 Beaconfire
A digital agency conducted a study
with four different clients’ websites
• Click-through rate was very low,
under 1%
• First item in the rotation was the
most frequently clicked item
7. #3 Grzzly Zoo
Grizzly Zoo, a small online pet shop
also based in Sweden
• The static image version was
clicked over 40% of the time, while
the version with the slider was
clicked only 2% of the time